Vorwerk News

Vorwerk 2024 Revenue Holds at 3.2 Billion Euros; Thermomix TM7 Orders Top 300,000

Press Release | 6/17/2025

WUPPERTAL, Germany, June 17, 2025 --

Vorwerk Group said 2024 revenue was stable at 3.2 billion euros. The Thermomix and Bimby division held sales at 1.7 billion euros, matching the prior year's record, as its advisor base grew to more than 100,000 worldwide. Subscribers to the Cookidoo recipe platform rose by 800,000 to 5.5 million by December 2024 and now exceed 6 million. The Kobold and Folletto vacuum cleaner division fell short of expectations with revenue of 777 million euros, which the company attributed to weak consultant recruiting that improved only in the fourth quarter.

The group ended 2024 with about 115,000 consultants across Thermomix and Kobold, nearly double the number in 2019, and set up its own country subsidiaries in the Benelux region, Australia and New Zealand, and Malaysia and Singapore. Its akf bank posted record revenue of 643 million euros, up 12.9 percent.

Vorwerk said orders for the new Thermomix TM7, launched in early 2025, have already passed 300,000 worldwide, and it expects Thermomix revenue alone to exceed 2 billion euros this year. Thomas Stoffmehl, chairman of the executive board, said the company's new Strategy 2030 aims to make Vorwerk the most attractive direct selling company in the world.

Vorwerk 2023 Revenue Rises to 3.2 Billion Euros as Advisor Count Tops 100,000

Press Release | 5/7/2024

WUPPERTAL, Germany -- May 7, 2024

The Vorwerk Group said total revenue for 2023 rose to 3.2 billion euros. Adjusted revenue from continuing operations increased by 135 million euros, or 4.4 percent, from the prior year.

The Culinary division, which includes Thermomix, Bimby and the Cookidoo recipe platform, posted record sales for the fourth year in a row at 1.7 billion euros. The Kobold and Folletto cleaning division achieved revenue of 860 million euros, up 7.1 percent, and the group's akf bank set a record with revenue of 570 million euros, up 14.8 percent. The operating result grew 50.1 percent to 291.9 million euros.

The company said its commitment to direct sales was a key driver, with core business sales growing for the fourth straight year as the number of advisors rose to more than 100,000. Vorwerk invested 57 million euros in 2023 in a new Thermomix production building in France and about 47 million euros in a new office building in Wuppertal. It now sells directly in 61 countries.

"The consistent focus on our core business and on the Vorwerk direct sales model has once again proven to be a success factor," said Thomas Stoffmehl, speaker of the executive board.