Oriflame USA News

Oriflame Sales Drop 23% and Active Members Fall 26% as Company Flags Going-Concern Doubt and Need for New Funding

Press Release | 10/23/2026

SCHAFFHAUSEN, Switzerland - October 23, 2026

Oriflame's sales fell by nearly a quarter in the third quarter and its active community of consultants and customers shrank by more than a quarter, and the Swedish-founded beauty company warned in its latest interim report that it expects to need additional funding that has not yet been committed, a situation it said may cast significant doubt on its ability to continue as a going concern.

In its interim management statement for the period ended September 30, 2026, released Friday, Oriflame reported third-quarter sales of â'¬97.6 million, down 23 percent from â'¬126.0 million a year earlier. Sales fell in every region: 26 percent in Türkiye and Africa, 22 percent in Asia, 19 percent in Europe and the CIS, and 5 percent in Latin America. The company said its decision to stop selling products made at its Polish factory to outside customers took about 4 percentage points off the quarter's sales; excluding that, sales would have fallen about 18 percent.

The size of the field force is at the center of the decline. Oriflame's active community, which counts members who have placed orders in recent sales campaigns, stood at 1.023 million at the end of September, compared with 1.388 million a year earlier, a 26 percent drop. Unit sales fell 25 percent, only partly offset by a 2 percent positive price and mix effect. Regionally, the company cited a smaller sales force and lower activity in Europe and the CIS, lower recruitment and sales force activity across Asia, and weaker activity plus macroeconomic and geopolitical pressures in Türkiye and Africa.

Adjusted EBITDA was a loss of â'¬1.5 million, compared with a profit of â'¬0.5 million in the third quarter of 2025. Cost cuts were deep but not deep enough to offset the lost sales: selling and marketing expenses fell 25 percent to â'¬31.9 million, largely on lower marketing spending, and administrative expenses fell 15.5 percent to â'¬33.0 million as restructuring reduced personnel, IT and travel costs. Oriflame recorded another â'¬7.7 million in non-recurring costs during the quarter, which it excludes from adjusted figures. Its adjusted net loss for the quarter was â'¬19.9 million.

For the first nine months of the year, sales were down 16 percent at â'¬338.5 million, adjusted EBITDA was a loss of â'¬12.5 million against a small profit a year earlier, and the adjusted net loss reached â'¬63.5 million.

Cash remains tight. Oriflame ended September with â'¬23.2 million in cash, down from â'¬25.7 million at the start of the quarter and â'¬69.0 million at the end of 2025. The company generated â'¬3.7 million in adjusted cash flow before financing activities in the quarter, helped by reductions of â'¬8.3 million in inventory and â'¬5.3 million in receivables. It also completed the transfer of its manufacturing operations in India to a buyer that will now supply it under a long-term manufacturing agreement, a deal that brought in â'¬5.0 million in cash. Total debt stood at â'¬294.6 million, well below the â'¬834.1 million of a year earlier following the recapitalization the company completed in December 2025.

In the going-concern note to its interim financial statements, Oriflame's board and management said the group's forecasts indicate that additional funding is expected to be required during the assessment period to maintain sufficient liquidity and meet obligations as they come due, and that such funding had not been committed when the statements were approved. The company listed material uncertainties including its ability to hit its sales and cash-flow forecasts, to secure that funding, and to meet covenant requirements under its revolving credit facility if testing were triggered earlier than expected. It also said that, although a review of prior-period cross-border activities was completed without any assessment being issued, residual uncertainty remains about potential future cash outflows. The board concluded that it was still appropriate to prepare the accounts on a going-concern basis, citing the December 2025 refinancing, existing financing arrangements, potential additional funding sources and management actions.

On strategy, Oriflame said it is moving to a digital-first commercial model, expanding social commerce, testing AI tools for marketing, recruitment and customer engagement, simplifying onboarding and rolling out a new rewards and incentive framework for sellers. The results were presented by Kenneth Benaim Campbell, who was named chief executive officer in August, and Jog Dhody, the company's chief financial and operating officer.

Oriflame was founded in Sweden in 1967 and sells skincare, cosmetics, fragrances, personal care and wellness products through independent Beauty Entrepreneurs in more than 60 markets. Its parent holding company is incorporated in Jersey.

Oriflame Targets India as Largest Global Market by 2030

Press Release | 9/28/2026

NEW DELHI, India -- September 28, 2026

Oriflame said it is targeting India to become its largest market globally by 2030, with the country expected to contribute about one in every four euros of global revenue, up from roughly one in every ten euros today.

The company plans to add about 1 million new Beauty Entrepreneurs in India by 2030 and to expand beyond its current footprint of leaders in 517 towns and cities into the next 500 towns and cities, with emphasis on Tier 2 and Tier 3 locations. CEO and President Kenneth Benaim Campbell said India is becoming increasingly important to Oriflames global ambition after more than 30 years in the market.

Oriflame said it is strengthening manufacturing in India through partnerships such as Akums and is exploring opportunities to scale local production that could also serve select international markets. Chief Commercial Officer Orkun Gul said the focus is combining personal recommendation with stronger digital experiences and commercial capabilities.

Oriflame Second Quarter Sales Fall 13 Percent to 115.8 Million Euros

Press Release | 7/22/2026

STOCKHOLM, Sweden -- July 22, 2026

Oriflame said second-quarter euro sales fell 13% to 115.8 million euros from 132.9 million euros a year earlier, matching a 13% decline in local currencies, as Latin America grew 6% while Turkiye and Africa, Europe and CIS, and Asia all posted double-digit declines.

Adjusted EBITDA was a loss of 4.7 million euros, compared with a profit of 1.9 million euros a year earlier. The company said adjusted gross margin fell 480 basis points, citing lower volumes, inventory provisions and liquidation of excess inventory, and recorded 9.0 million euros of additional non-recurring costs excluded from adjusted EBITDA. Cash ended the quarter at 25.7 million euros, down from 32.6 million euros at the start of the period.

Management said transformation work continues under a Real Products, Real Prices and Real People agenda, including manufacturing partner transitions, pricing tests and a savings program. First-half sales were 240.9 million euros, down 14% from 278.5 million euros.

Oriflame 2025 Sales Fall 7 Percent to 561 Million Euros After Recapitalization

Press Release | 5/29/2026

LONDON, United Kingdom -- May 29, 2026

Oriflame published its 2025 annual report, saying sales fell to 561 million euros from 604 million euros a year earlier, a 7% decline, amid macroeconomic pressure, adverse foreign exchange and lower activity.

Adjusted EBITDA fell to 5.1 million euros from 23.3 million euros, for a 0.9% margin versus 3.9% in 2024. Gross margin declined on lower volumes, more promotions and higher freight costs, while operating expenses rose on selling, marketing and European distribution changes. CEO and President Anna Malmhake said 2025 laid a foundation after the company's late-2025 recapitalization and transformation plans. Robert Bensoussan joined as board chairman during the year.

Oriflame said it would present the full-year results and first-quarter 2026 figures on a June 2 conference call with Malmhake and CFOO Jog Dhody.

Oriflame Appoints Orkun Gul as Chief Commercial Officer

Npros.com | 4/24/2026

Oriflame has appointed Orkun Gul as chief commercial officer and a member of its Global Leadership Team, according to an April 2026 company announcement reported by industry outlets.

Gul brings more than 20 years of experience across consumer goods and direct selling, including senior leadership roles at Avon spanning Europe, the Middle East, Africa and Asia-Pacific, and earlier work at Procter & Gamble. He previously served as president of the Turkey Direct Selling Association.

Oriflame said Gul will help strengthen its global direct-selling model and support its community of about 3 million Beauty Entrepreneurs and members. A later company interim statement confirmed he joined in April and leads the commercial function, including a new Global Sales Growth and Enablement team.

Oriflame Second Quarter Sales Fall 10 Percent; Recapitalization Slips to Third Quarter

Press Release | 7/23/2025

Oriflame said second-quarter 2025 euro sales fell 10 percent to 132.9 million euros from 148.2 million euros a year earlier, or 7 percent in local currencies. Adjusted EBITDA dropped to 1.9 million euros from 6.0 million euros, for a margin of 1.5 percent, and the adjusted operating result swung to a loss of 2.9 million euros. For the first half, sales fell 9 percent to 278.5 million euros and adjusted EBITDA was a loss of 0.1 million euros.

All regions declined except Turkiye and Africa, where local currency sales rose 12 percent on strength in Nigeria. Oriflame officially launched in South Africa on May 2, and its Beauty Community Model is now in nearly 50 markets representing more than 80 percent of sales. The shift of European production from its factory in Poland to outside manufacturers is proceeding as planned.

Cash fell to 49.9 million euros from 56.2 million euros at the start of the quarter, and the company drew another 20 million euros on its revolving credit facility, bringing borrowings under it to 85 million euros. Oriflame said the recapitalization announced in March, initially expected to close in the second quarter, is now expected to be finalized in the third quarter, and it again flagged uncertainty about its ability to continue as a going concern.

Oriflame First Quarter Sales Fall 7 Percent; Adjusted EBITDA Turns Negative as Recapitalization Awaits Lender Approval

Press Release | 4/24/2025

Oriflame said first-quarter 2025 euro sales fell 7 percent to 145.6 million euros from 156.5 million euros a year earlier, or 6 percent in local currencies, a sharp improvement from the 25 percent decline reported a year earlier. Adjusted EBITDA was a loss of 1.0 million euros, compared with a profit of 6.7 million euros, and the adjusted operating loss was 7.2 million euros. Non-recurring costs totaled 17.7 million euros.

Europe and CIS sales fell 4 percent, while Turkiye and Africa grew 6 percent, led by Nigeria. The company said its Beauty Community Model is now active in 48 markets representing more than 80 percent of sales, and that the total community declined 2 percent. Oriflame is continuing the transition of production from its factory in Poland to contract manufacturers.

Cash fell to 56.2 million euros from 62.0 million euros at year-end, with 65.0 million euros drawn on its revolving credit facility after a further 20 million euro drawdown in the quarter. The recapitalization agreed in March with holders of more than 91 percent of its notes still requires approval from the revolving credit facility lenders, and the company again flagged material uncertainty about its ability to continue as a going concern.

Oriflame Fourth Quarter Sales Fall 15 Percent; Flags Going-Concern Uncertainty Ahead of Recapitalization

Press Release | 3/18/2025

Oriflame said fourth-quarter 2024 euro sales fell 15 percent to 168.7 million euros from 199.1 million euros a year earlier, or 12 percent in local currencies, as lower membership cut sales in every region. Adjusted EBITDA was 5.3 million euros, with the margin flat at 3.1 percent, and the adjusted net loss widened to 54.0 million euros from 19.6 million euros. Full-year sales fell 20 percent to 604.2 million euros.

The company said it faces uncertainty about its ability to continue as a going concern after several years of weak results and tight liquidity, but that the uncertainty should be significantly reduced by a recapitalization agreed in March 2025 with its shareholders and holders of more than 80 percent of its notes, which is conditional on extending its revolving credit facility. Cash stood at 62.0 million euros at year-end, with 45.0 million euros drawn on the credit facility.

Oriflame said its Beauty Community Model covered 42 markets representing more than 75 percent of sales and that total members were down 5 percent from the prior year-end. The board resolved not to pay any dividends in 2025.

Oriflame Agrees Recapitalization Cutting Debt by About 520 Million Euros With 50 Million Euro Investment

Press Release | 3/18/2025

LONDON, March 18, 2025 --

Oriflame announced a comprehensive recapitalization backed by the af Jochnick family and investors holding more than 80 percent of its bonds that will reduce its debt by about 520 million euros and extend its maturities. The deal includes 50 million euros of new capital from a consortium of long-term investors and the af Jochnick family, which will remain the main shareholder with the shareholding structure unchanged.

The transaction is expected to close in the first half of 2025, subject to conditions and approval from other creditors, including lenders under its revolving credit facility. Investment firms Tresidor Investment Management and Blantyre Capital said they would support a major deleveraging of the balance sheet and an injection of growth capital.

Oriflame said its transformation is showing results, with community members up year over year through February 2025 for the first time since early 2021 and sales and recruitment growth in more than 20 markets. Chairman Alexander af Jochnick said the deal gives the company a stable financial footing, and Chief Executive Anna Malmhake called it the start of a new chapter.

Oriflame to Close Warsaw Factory and Shift European Production to Contract Manufacturers

Press Release | 1/9/2025

SCHAFFHAUSEN, Switzerland, January 9, 2025 --

Oriflame said it will move its European cosmetics production from its factory in Warsaw, Poland, to a network of selected high-end European contract manufacturers over the next two years, closing the Polish plant, its only production site in Europe.

The company said working with multiple partners, many of which produce for prestige beauty brands, will give it access to more technologies and manufacturing processes and speed new products to market. Production will remain within the European Union, with its high-end skincare formulas, developed in Stockholm, to be made in France.

Oriflame said the closure will be managed so that existing committed orders are fulfilled or transferred to the new partners, and that it will honor existing terms with suppliers and customers during the transition. Chief Executive Anna Malmhake said the company is changing its business model to deliver more innovative products faster to its global network of sellers.

Oriflame Third Quarter Sales Fall 19 Percent; Board Continues Recapitalization Talks

Press Release | 10/24/2024

Oriflame said third-quarter 2024 euro sales fell 19 percent to 130.8 million euros from 161.7 million euros a year earlier, or 16 percent in local currency, as weaker membership and macroeconomic and geopolitical pressure hit every region except local-currency growth in Turkiye and Africa.

Adjusted EBITDA rose to 5.4 million euros from 4.1 million euros, lifting the margin to 4.2 percent from 2.5 percent as a cost-reduction program cut adjusted administrative expenses by 10.2 million euros year over year. Cash ended the quarter at 57.0 million euros, down from 78.3 million euros at the start of the quarter, with 15.5 million euros drawn on the revolving credit facility.

The board said it is actively exploring options to address the capital structure and is in discussions with a group of investors who hold a majority of its euro and dollar senior secured notes, with no assurance of an outcome. Oriflame also incorporated a South Africa subsidiary during the quarter, with sales expected to start in the second quarter of 2025, and sold the Cetes Hungary land and property for 3.5 million euros.

Oriflame Second Quarter Sales Fall 19 Percent; Exits Sri Lanka and Belarus, Explores Recapitalization

Press Release | 8/29/2024

Oriflame reported second-quarter 2024 euro sales down 19 percent from a year earlier, and down 15 percent in local currencies. The company cited fewer members and lower activity in all regions, along with economic and geopolitical pressures including the Russia-Ukraine war. Adjusted EBITDA fell to 6.0 million euros from 11.9 million euros, and the margin dropped to 4.0 percent from 6.6 percent.

Oriflame stopped operating in Sri Lanka after disappointing results and halted operations in Belarus because of weaker performance and operating challenges, and both entities will be formally liquidated. In early July it began selling in Malta, Luxembourg, Belgium, France, Italy and Austria, giving it a presence in every EU market. Cash rose to 78.3 million euros at quarter-end.

On August 29, 2024, the board of Oriflame Holding designated four subsidiaries, including Oriflame Cosmetics AG and Oriflame Software, as unrestricted subsidiaries under the indenture for its senior secured notes due 2026. The company said it is exploring options to address its capital structure, evaluating possible recapitalization and in active talks to raise financing against those subsidiaries' assets.

Oriflame First Quarter Sales Fall 25 Percent as Membership Shrinks; Board Opens New EU Markets

Press Release | 4/23/2024

Oriflame reported first-quarter 2024 euro sales of 156.5 million euros, down 25 percent from 208.3 million euros a year earlier, or down 19 percent in local currency, citing fewer members and softer activity across most markets amid macroeconomic and geopolitical pressures including the Russia-Ukraine war.

Adjusted EBITDA fell to 6.7 million euros from 16.8 million euros, with the adjusted EBITDA margin dropping to 4.3 percent from 8.1 percent. Adjusted net loss widened to 24.3 million euros from 6.8 million euros. Average active members declined to about 1.5 million from roughly 1.8 million a year earlier.

The company said its transformation program was delivering better-than-expected savings and working-capital results, and that its Beauty Community Model was live in more than 20 markets. The board also approved opening several new European Union marketsâ€"Denmark, Belgium, Luxembourg, Austria, Italy, France and Maltaâ€"for sales from its Netherlands entity in coming quarters.

Oriflame Third Quarter Euro Sales Fall 26 Percent to 161.7 Million; Books Restructuring Costs

Npros.com | 10/24/2023

Oriflame reported third-quarter 2023 sales of 161.7 million euros, down 26 percent from 220.0 million euros a year earlier and down 15 percent in local currencies, in results presented to investors on October 24, 2023 by Chief Executive Anna Malmhake and Chief Financial Officer Carl Rogberg. The average number of members fell 19 percent to 1.6 million, though local-currency productivity rose 6 percent.

Adjusted EBITDA dropped to 4.1 million euros from 24.7 million euros, cutting the margin to 2.5 percent from 11.2 percent. Every region declined in euros; Asia fell 36 percent, Europe and CIS 28 percent and Latin America 9 percent, while Türkiye and Africa fell 27 percent in euros but rose 1 percent in local currency. The company closed its operations in Ghana during the quarter because of weak development.

Oriflame said it was executing a major business transformation program with a slimmer structure, targeting about 35 million euros in people-cost savings and 10 million euros in net indirect spending savings, and booked 22.7 million euros of non-recurring restructuring costs in the quarter. Adjusted cash flow before financing was negative 13.9 million euros. Oriflame sells beauty and wellness products through independent brand partners worldwide.

Oriflame Second Quarter Euro Sales Fall 14 Percent to 181.9 Million; Completes Russia Factory Sale

Npros.com | 7/21/2023

Oriflame Holding reported second-quarter 2023 Euro sales of 181.9 million euros, down 14 percent from the prior-year period, or 7 percent in local currency, in an interim management statement discussed with investors on July 21, 2023. Adjusted EBITDA was 11.9 million euros, down 45 percent, and adjusted net loss was 1.2 million euros.

Asia Euro sales fell 26 percent and Europe and CIS fell 11 percent, while Türkiye and Africa fell 12 percent in euros but rose 11 percent in local currency. During the quarter the company completed the sale of Russian manufacturing entity Cetes Cosmetics LLC for a total net consideration of about 28 million euros, generating an 8.1 million euro net gain, and Anna Malmhake began as chief executive and president on June 1, 2023, succeeding Magnus Brännström.

Oriflame sells beauty and personal-care products through independent members worldwide; the Npros directory lists the U.S. presence as Oriflame USA.

Oriflame First Quarter Euro Sales Fall 9 Percent to 208.3 Million

Npros.com | 4/21/2023

Oriflame Holding reported first-quarter 2023 Euro sales of 208.3 million euros, down 9 percent from the prior-year period, in an interim management statement dated April 21, 2023. Adjusted EBITDA was 16.8 million euros, down 24 percent, and the company posted a loss of 6.8 million euros for the quarter.

Asia remained the weakest region, with sales down 26 percent, while Türkiye and Africa fell 32 percent; Latin America and Europe also declined. The company said it planned to dispose of its Russian manufacturing entity as part of its ongoing strategic review of Russian assets. Digitalization and focus on priority markets continued amid challenging consumer demand.

Oriflame sells beauty and personal-care products through independent members worldwide; the Npros directory lists the U.S. presence as Oriflame USA.

Oriflame Fourth Quarter Euro Sales Fall 5 Percent to 281.9 Million

Npros.com | 2/21/2023

Oriflame Holding reported fourth-quarter 2022 Euro sales of 281.9 million euros, down 5 percent from the prior-year period, in results released February 21, 2023. Full-year Euro sales were 986.9 million euros, down 9 percent. Adjusted EBITDA margin for the year was 11.5 percent, with adjusted net profit of 52.2 million euros. Adjusted cash flow before financing was 46.3 million euros, down from 76.5 million euros in 2021.

Asia was the weakest region, with fourth-quarter sales down 25 percent; Latin America, Europe, Turkey and Africa also declined. The company launched operations in Germany in the fourth quarter and said it expects improvement as COVID restrictions ease. A strategic review of Russian assets continued, without a final decision or timeline because of regulatory uncertainty.

Oriflame sells beauty and personal-care products through independent members worldwide; the Npros directory lists the U.S. presence as Oriflame USA.

Oriflame Third Quarter Euro Sales Slip 1 Percent as Profit Collapses

Press Release | 10/21/2022

Oriflame Holding said third-quarter 2022 Euro sales were 220.0 million euros compared with 221.4 million euros a year earlier, a decline of 1 percent, while local-currency sales fell 11 percent. Adjusted EBITDA fell to 24.7 million euros, an 11.2 percent margin, from 48.3 million euros and a 21.8 percent margin. Adjusted operating profit was 17.2 million euros versus 40.4 million euros, and net profit dropped to 1.0 million euros from 20.5 million euros.

The number of members fell 15 percent to 1.912 million from 2.248 million. Total debt stood at 868.6 million euros, and the net secured debt ratio rose to 6.4 from 3.3. Cash was 96.6 million euros after the company repaid a 25.0 million euro revolving credit drawdown.

The company said a strategic review of its Russian assets was under way and that color cosmetics production had moved from Russia to India, while operations in Ukraine had reopened. The previously announced 30.5 million euro dividend will be paid late in the fourth quarter. Chief executive Magnus Brannstrom said the company was focused on cost control and pricing.

Oriflame Second Quarter Euro Sales Fall 14 Percent to 211.1 Million

Press Release | 7/21/2022

Oriflame Holding said second-quarter 2022 Euro sales were 211.1 million euros, down 14 percent from a year earlier, while local-currency sales fell 18 percent. Adjusted EBITDA was 21.8 million euros with a 10.3 percent margin, and adjusted net profit was 16.1 million euros. Cash and cash equivalents were 106.3 million euros and the net secured debt ratio was 5.2.

The company said Russia's war in Ukraine continued to weigh on operations, with Ukraine sales restarting in May after a shutdown, Russian color-cosmetics production being redistributed to India, and Europe and CIS reorganized into a single region. An impairment of about 55.3 million euros on property, plant, and equipment was recorded. The board kept the proposed 30.5 million euro dividend for 2021 postponed. Chief executive Magnus Brannstrom said cost-reduction programs and pricing actions were underway.

Oriflame First Quarter Euro Sales Fall 16 Percent to 229.9 Million

Press Release | 4/21/2022

Oriflame Holding Ltd said first-quarter 2022 Euro sales were 229.9 million euros, down 16 percent from a year earlier, while local-currency sales fell 15 percent. Adjusted EBITDA was 22.1 million euros with a 9.6 percent margin, and adjusted net profit was 9.9 million euros. Cash and cash equivalents were 103.8 million euros and the net secured debt ratio was 3.9.

The company said it closed operations in Ukraine after Russia's invasion, restricted Russian business by suspending investments, marketing, training, events, and online sales to end consumers, and designated its Russian subsidiaries as unrestricted under its notes indenture. The board postponed the proposed 30.5 million euro dividend for 2021. Chief executive Magnus Brannstrom said the war would continue to have a material impact and that cost control and price increases would intensify.

Oriflame Full Year Euro Sales Fall 12 Percent to 1.02 Billion

Press Release | 2/24/2022

Oriflame said full-year 2021 Euro sales fell 12 percent to 1,016.5 million euros, while adjusted EBITDA rose 6 percent to 188.9 million euros and the adjusted EBITDA margin was 18.6 percent. Adjusted net profit was 71.5 million euros. Fourth-quarter Euro sales fell 10 percent to 277.3 million euros, with adjusted EBITDA of 42.6 million euros.

Chief executive Magnus Brannstrom said pandemic limits on gatherings continued to weigh on activity and recruitment, while product launches and online tools supported the business. Online orders were the large majority of volume. The board proposed a 30.5 million euro dividend for 2021. All major regions posted Euro sales declines for the year.

Oriflame Third Quarter Euro Sales Fall 21 Percent to 221.4 Million

Press Release | 10/21/2021

Oriflame said third quarter euro sales fell 21 percent to 221.4 million euros, from 280.8 million euros a year earlier. Sales in local currencies fell 22 percent. Unit sales dropped 24 percent, only partly offset by a 2 percent price and mix gain. The average number of members fell, and the company ended September with about 2.25 million members, down from about 2.77 million a year earlier.

Adjusted EBITDA still rose 4 percent to 48.3 million euros, and the adjusted EBITDA margin widened to 21.8 percent from 16.5 percent. Adjusted operating profit was 40.4 million euros. Adjusted net profit was 22.2 million euros, up from 8.1 million euros. Management said a one-time release of staff incentive accruals lifted the operating margin by 620 basis points.

Chief executive Magnus Brannstrom said weak activity and recruiting, plus limits on meetings and events, carried over from the end of the second quarter into the third, especially in parts of Asia and Africa. Euro sales fell in every region. Cash was 99.4 million euros and total debt was 783.9 million euros. Directors authorized the interim statement on October 21, 2021.

Oriflame Second Quarter Euro Sales Fall 8 Percent to 245 Million

Press Release | 8/25/2021

Oriflame published its interim management statement for the six months ended June 30, 2021 on August 25. Second-quarter euro sales fell 8 percent to 245.0 million euros from 265.8 million euros. Local-currency sales fell 2 percent. Adjusted EBITDA rose to 53.0 million euros from 39.9 million euros, and the adjusted EBITDA margin was 21.6 percent compared with 15.0 percent. Adjusted operating profit was 44.8 million euros, and adjusted net profit was 20.6 million euros compared with 4.5 million euros.

Chief executive Magnus Brannstrom said April grew at a double-digit rate and then sales weakened in May and especially June. He cited a tough comparison, higher prices in some categories, weaker member activity and recruitment, and the cancellation of 2021 international conferences, with larger events moved to 2022. He said underlying profit stayed solid and was helped by one-time effects from those cancellations.

During the quarter the company issued 250 million euros of floating-rate senior secured notes and 550 million dollars of senior secured notes, both due 2026. Proceeds and cash redeemed older notes, and a 100 million euro revolving credit facility was extended to October 2025. Average external borrowing costs fell to 3.8 percent from 6.6 percent. Cash at June 30 was 90.3 million euros. First-half euro sales were 517.8 million euros, down 9 percent.

Oriflame WTA Partnership Goes Global

Press Release | 7/12/2012

Oriflame has been the official cosmetics partner of the WTA since 2011 and the new agreement extends the partnership through to the end of 2014. Like Oriflame, the WTA performs on a multi-cultural stage, with players coming from 96 nations.

Oriflame will again sponsor the season ending WTA Championships in Istanbul, with prominent on court and tournament branding; including traditional signage as well as a significant presence in the digital space.

In order to reinforce Oriflame's partnership, there will be significant WTA branding used throughout Oriflame's catalogues and social media channels. Oriflame will also have a strong presence via WTA's digital assets, including multi-language websites and social media channels such as Facebook, Twitter and YouTube.

Tennis is the leading global professional sport for women and Oriflame's approximately 3.6 million consultants have expressed a strong affiliation with the WTA through this partnership. Recent research shows that the level of awareness, perceived fit and pride amongst Oriflame consultants around the partnership is very strong. Oriflame's sponsorship has also introduced the brand to potential new consumers, with almost 400,000 global fans joining the WTA Oriflame Facebook fan page to date.

Michael Cervell, Senior VP Global Brand & Communications and Strategic Business Development, Oriflame, said: "We at Oriflame are excited to continue our successful partnership with the WTA, an organisation which, like us, focuses on providing women with an opportunity to be successful, beautiful and confident, along with a platform to pursue their dreams."

Oriflame Workers Detained In Iran

Npros | 8/26/2010

Iran's commerce and culture ministries dubbed the company illegal last week in addition to blocking its local Internet site. Oriflame maintains that Iran's actions are due to the fact that Oriflame employs women as sales consultants.

A recent update on Oriflame's web site states that "business conditions in Iran have deteriorated in recent months. The authorities have now closed operations in Tehran. The authorities have also detained three members of staff and two sales consultants without disclosed reasons. Oriflame has not at present access to detailed information relating to the background to, or effects of, the current situation.".

Radio stations in Iran reported that the company had violated tax regulations and custom law, by operating an illegal marketing scheme. According to an Iranian newspaper, the company was accused of supporting opposition members in Iran.

Such allegations were rejected in an interview with the Associated Press news agency by Oriflame's chief financial officer, Gabriel Bennet.

Oriflame Announces Q2 Conference Call

Press Release | 8/5/2010

Conference call for the financial community The company will host a conference call on Wednesday, 11 August at 10.30 CET.

Participant access numbers: Sweden: +46 (0)8 506 269 00 UK: +44 (0)207 750 9905 US: +1 703 621 91 32 Luxemburg: +352 273 021 94 Switzerland: +41 (0)445 804 411

The conference call will also be audio web cast in "listen-only" mode through Oriflame's website: www.oriflame.com or through Oriflame Zoom link to webcast.

Alcan Packaging Beauty Compliments Oriflame

Press Release | 7/6/2010

Alcan Packaging Beauty developed Oriflame's new product range 'OPTIMALS Event Out™ Dark spot fading concentrate' and its 'Time Reversing Restoring Eye Cream'.

For The 'OPTIMALS Event Out™ Dark spot Fading Concentrate, Alcan Packaging Beauty proposed a 16 mm Artist Roll' on ™. This plastic roll-on applicator is a perfect solution for all local applications and specific treatments. Above all, its massaging effect offers a better formula penetration and efficiency.

Regarding the 'Time Reversing Restoring Eye Cream', Alcan Packaging Beauty suggested Pinpoint ™ Ø19 mm with gold overshell cap. This tube is perfect for eye contour formula. Indeed this applicator tube has the most precise delivery system using silicon valve technology that ensures controlled dispensing and precise cut-off. Enhance Skincare is one of Alcan packaging Beauty's expertise. Listening to consumers' needs to create innovative solutions to better protect, dispense and apply these so precious formulas.

Oriflame Ukraine Market Report

Press Release | 6/24/2010

Oriflame to Become WTA Official Cosmetics Partner

Npros | 6/10/2010

The full article follows at the link below.

Oriflame To Introduce 30 New products To India

Npros | 6/2/2010

"In Asia, India is the most important market, besides China. In the coming year, I see it as the largest market for us. Our ultimate aim is that Oriflame should be a 'must-have' brand in India. We intend to make Oriflame number one beauty company in the country. We will launch 25-30 products across all categories every month and also take the number of consultants (salespeople) to 200,000 2 from the present 150,000. We will be opening one more office this year. The location has not been finalized yet. We are also looking at relocating three offices as we need more space. We have already relocated our office in Kolkata" said Marcus Sandström, Oriflame India's new managing director.

"From our production facility in Noida, we also export a range of products like talc and lipsticks to other countries," said the new chief of India operations, but added that the company had no plans to enter the retail segment. We are very much happy with the direct selling mode. The $730-milion direct selling industry in India is growing 20-30 percent and Oriflame is also growing," said Sandström. Girl child development and women empowerment are the focus areas on our corporate social responsibility front" he added.

Sandström indicated that Oriflame's India has been growing at 40 percent, in contrast to the overall industry's growth, which is 12 percent. India is the fifth largest market after Russia, Ukraine, Kazakhstan and Poland, and its annual sales have exceeded $1.6 billion, 10% of which came from Asia. The number of Oriflame India associates across the country consists of 12 offices, and the official associate count is expected to reach 400 by December from the present 375.

Sandström also explained that the new products being introduced will consist primarily of cosmetics, and that the company has no plans to introduce wellness-based products on the Indian market. The company is spending roughly $7.3 million on corporate activities, and is currently engaged in two local projects called "Deepalaya" and "Hand in Hand". These latest exploits are intended to benefit female child development, and to finance projects for underprivileged women.

Oriflame Reveals New Triple Core Lipstick

Npros | 5/25/2010

The " caring core" claims to help the lips achieve a soft, hydrated, and protected state. The "Colour core" is said to deliver a high impact, lustrous colour that will last up to four hours. The third and as of yet untitled layer includes the high gloss ingredients, in addition to a light-reflective microcrystal that provides 'dramatic sheen and sparkle'.

Oriflame Founder Visits Sri Lanka

Npros | 5/10/2010

"In the future we are looking forward to improving our products and services in Sri Lanka. On average Oriflame has recorded an annual growth rate of 17% consecutively for the past 20 years which we feel is a very impressive rate of growth." Mr. Jochnick said.

Oriflame hopes to regionalize its product range as well but is very strict in regard to maintaining quality all over the world. "Although we service the upper segment of the market our prices are quite affordable which is why we have become so popular in Sri Lanka." Jochnick added.

Oriflame Mentioned on Financial Express

Npros | 5/5/2010

'Whatever happened to Friedman's concept that 'business of business is business'! Today, most luxury brands are doing their share of philanthropy and as an expected spinoff, the ultra high net worth individuals are moving towards responsible indulgence. Did you just get a hint of oxymoron leanings there?

Consider Oriflame, which launched the ‘Power of Kiss' initiative this February.'

The full article can be read at the link below.

Malta To Hold 7 Day Conference

Npros | 5/5/2010

"This is good news, this conference means 35,000 bed nights for Malta"

Malta will host its largest ever convention between August and September, when 5,000 delegates will come here for a seven-day event organised by Oriflame Cosmetics of Sweden, Parliamentary Secretary for Tourism Mario de Marco said today.

This particular week was chosen because it comes at the tail end of the peak tourism season and just before the normal 'conference travel season' starts.

The organisation of the conference is being handled by On Site Malta, a destination management company. Most of the convention's events will be held on the Granaries in Floriana.

Oriflame Press Release

Press Release | 4/27/2010

Operating profit for the first quarter of 2010 increased 11% to E42.2 million, from E37.9 million for the first quarter of 2009.

Magnus Brannstrom, CEO of Oriflame Cosmetics, said: "As we have communicated earlier, the first half of 2010 will be challenging with tough comparables. This has proven true as growth in the first quarter was rather modest. However, we are comfortable with our outlook for 2010 of around 10% sales growth with an operating margin above 12% at current exchange rates.

"Given the growth at the start of the year, we will focus our resources even more towards top line growth. On the positive side, we see that currencies are moving strongly in our favour and if that remains it will have a positive effect on our operating margins for 2010."

Oriflame Founder To Visit Sri Lanka

Npros | 4/19/2010

"Jochnic will be visiting Sri Lanka due to the commendable success we have made since our entry to the local market. He wishes to examine the reasons behind this success and share it with other markets in which we operate. There has been a fantastic development in our operations throughout the years. Currently we have more than 17,000 active consultants and we are now setting the direction of achieving our dream of 25,000 consultants within the coming 12 months" said Oriflame Lanka Managing Director, Pierre Martensson.

Speaking of the initiation of Oriflame, Martensson said that it had been the discovery of market opportunities through network marketing and direct sales that prompted the founders to launch the venture. "Also, the cosmetics market in Sweden was in the early growth phase during that time with few options to choose from." he added.

In regard to the future of Oriflame Lanka, Martensson said that they were planning to invest heavily into northern and eastern markets in an attempt to generate a projected 25,000 consultants within the next 12 months. Currently, Oriflame has production facilities in Sweden, Poland, Russia, China and India.

Oriflame Press Release

Press Release | 4/16/2010

Oriflame Cosmetics will publish its first quarter 2010 report at 07.15 CET on Wednesday, 21 April.

Conference call for the financial community The company will host a conference call on Wednesday, 21 April at 09.30 CET.

Participant access numbers:

US: +1 703 621 9132

The conference call will also be audio web cast in "listen-only" mode through Oriflame's website: www.oriflame.com

Oriflame India Adds 50K Consultants

Npros | 2/16/2010

Oriflame Cosmetics Seeks Overseas Marketing Recruits

Npros | 1/8/2010

'Our growth pattern in East Africa has truly surprised us and looks more promising than some of our other markets around the world,' said Terje Widht, Vice President and COO of Oriflame East Africa.

Upon launching a recruitment campaign for Oriflame's top sales consultants, Mr Widht expressed that the company was fulfilling its pursuit of giving more people the opportunity to look great, as well as make money via the company's exclusive business opportunities.

Having previously been established in North Africa in places such as Sudan and Egypt, Oriflame aims to expand to the east, with Kenya as an already successful starting point. Oriflame will be able to introduce its products to Tanzania, Uganda, Burundi and Rwanda by 2010, having already established markets in over 65 countries worldwide, including Russia, its most dominant market yet.

'This investment is a demonstration of our confidence in the East African market and our belief in the people's desire to make money and look great,' said Oriflame East Africa Chairman and Chief Executive, Fred Andersson.

More individuals were urged to become a part of Oriflame when Mr Terje spoke about the "unique" business opportunities that could become available, claiming that such opportunities are open to all Kenyans, providing flexible, part-time, and full-time flexibility.

Oriflame Relaunches

WorldPressOnline | 2/14/2009

Cleansers You can now create your own optimal skin care routine by combining the new Optimals cleansers with your favourite Optimals range. Choose between four different cleansers:

* The Optimals Cleansing Gel is a convenient way to remove make-up. The lightweight gel with moisturising agents gives your skin a magical feeling of absolute pureness. The gel contains Silver Birch Extract which has purifying and astringent properties and the delicate formula of the cleansing gel optimises the condition of all skin types.

Oriflame Launches New Brand

Economic Times | 1/30/2009

Oriflame launched Aloe Vera Cleansing Pads that has been formulated for cleaning and toning, ensuring a healthy skin after every wipe. Suitable for all skin types, it is priced at Rs109 and available through Oriflame consultants.

Oriflame to Enter Wellness Sector

domain-B | 12/5/2008

The first product will be a toothpaste which will be launched in the first quarter of 2009. The company intends to spend one-third of the overall marketing budget on the oral care and wellness sectors.

Devapriya Khanna, national marketing manager, Oriflame India, said, "The reasons for venturing into these segments are in keeping with Oriflame's strategy of first focusing on external beauty and now on internal beauty. The overall positioning of the wellness products has two parts – one is beauty from within and second is get into your favourite dress."

Oriflame Stock Slides

National Post | 11/28/2008

Deutsche Bank AG and ING Groep NV dropped at least 8% after Citigroup Inc.'s plan to buy troubled investment-fund assets fueled speculation of more bank writedowns. Copper declined for a third day and oil slid toward US$50 a barrel, sending commodity producers lower. Treasuries rose, pushing two- year note yields to a record low as investors sought the safety of government bonds.

The MSCI World lost 1.9% to 806.46, the lowest since April 2003, at 12:31 p.m. in London. The MSCI Emerging Markets Index tumbled 4.5%, with Russia's Micex Index sliding as much as 9% before trading was interrupted for an hour.

Oriflame in the Georgian Daily

Georgian Daily | 10/30/2008

Even though it's been quite a while since a sports competition or concert performance was organized in this city-center mansion, the endless lines at the doorway could only mean that something notable was happening inside.

Those long lines were filled with journalists, organizers and lovers of skin-care products from Georgia, Armenia and Azerbaijan. They came together in order to celebrate the largest presentation Oriflame has ever held in the country.

Oriflame Opens Sri Lanka Office

Daily Mirror | 5/27/2008

'The shifting to new premises is a milestone for Oriflame Sri Lanka. We have through years outgrown our old premises and this is one proof of our success. So it is with great pride that we now can offer our consultants even better service, more convenience and an office to be really proud over,' were the comments of the Managing Director of Oriflame Sri Lanka Mr. Per Gunnarsson. He added 'Being in the Cosmetics and Personal Care business, projecting class and elegance is crucial and this location in addition exhibits the global image of Oriflame.

Oriflame Q1 Profits Rise on Sales

Hemscott | 4/29/2008

Local currency sales increased by 26.5 percent and euro-denominated sales by 20.7 percent to 324.2 million euros. The operating margin inched up to 15.5 percent from 15.4 percent, while diluted EPS including restructuring costs was 0.58 euros from 0.55. The company reiterated its 2008 guidance for sales growth of well above 10 percent in local currencies, and for higher operating margins.

Oriflame Launches New Product

India Infoline.com | 3/29/2008

This special lipstick has the ability to give you the long lasting effect of 7 hours with high comfort gloss and Zero-trace. This lipstick has dual wand with moisture rich colour at one end and ultra lacquered gloss at the other. The exciting 6 kiss proof shades will surely cast a complete spell on you!!!

Oriflame Gets Network Makeover

IRISHDEV.com | 3/26/2008

Christine Healy, IT manager, Oriflame,"We were faced with significant disruption to our operations, and the task of linking the two premises to function as one" Christine Healy, Oriflame says: 'We were faced with significant disruption to our operations, and the task of linking the two premises to function as one. Kedington had the technical expertise in the area that Oriflame needed a laser link and at a budget that was competitive.'

Oriflame Sponsors Girls Education

The Financial Express | 7/23/2006

Swedish cosmetic giant Oriflame has announced a mega charity initiative to sponsor the education of 1,000 girls for a period of three years. Called the ‘Oriflame Girl Child', the project, launched in partnership with Delhi-based child welfare organisation Deepalaya, will primarily facilitate the education of girls in the age bracket of 4 to 17 years. The direct selling company has allocated Rs 2.7 crore to the NGO for the project.

Tomas Eriksson, managing director, Oriflame India, says the project is 'much more than just education'. He adds: 'What is more important is the investment made on a girl child. We believe that any investment made in the education of a girl translates directly into better healthcare, poverty reduction and enhanced socio-economic performance of the family. Education for the girl in the family has wide ranging impact on the family in the first place, and human survival and development in the long run.' Eriksson says that the new project is 'an attempt to spread the message that a community's development is incomplete without the education of its girls. Says he: 'Through this, we aim to lead the girls towards the path of education and bring out their latent talent.'

Oriflame Celebrity CEO Brings Color to Russian Faces

Moscow Times | 7/10/2006

Source: The Moscow Times For hundreds of thousands of people across Russia and the former Soviet Union, the person they credit with giving them the power to take control of their lives is not Vladimir Vladimirovich Putin but a tall Swede with an uncanny resemblance to Arnold Schwarzenegger.

As the chief executive of cosmetics firm Oriflame, Magnus Brannstrom is at the helm of one of the fastest-growing cosmetics companies in the Commonwealth of Independent States.

Oriflame Builds New Moscow Plant

Cosmetics in Russia | 7/10/2006

Sergei Kanashin, Deputy Director General of the division of the company in Russia comments on it: We will manufacture the lipstick at the plant and we in the short run we will focus solely on manufacturing this product.

The planned production capacity of the plant is 100 mln. pieces a year, the initial production volume is 20-30 mln. pieces a year. Having built the plant in Moscow we will cut down the logistics expenditures". Mr. Kanashin also stated that some share of the output scope will be supplied to other markets.

Oriflame started construction of the plant in Russia late in September, 2003. Apart from the manufacturing complex of 3 thousand square meters area a trade and service center and a storage terminal were erected on the site. The volume of investments is 35 mln. euros.

Oriflame Upgraded to Buy

newratings.com | 6/12/2006

1001 GMT [Dow Jones] Deutsche Bank upgrades Oriflame (ORI-SDB.SK) to buy from hold, citing a strong operational performance and recent share price weakness. Says the products and the catalogues seem to continue to work well, which should translate into healthy productivity and further sales force growth continuing into 2Q. However, adds negative currency changes in Russia, Ukraine and Poland and risk for delays with the launch in China could hurt sentiment. Reiterates SEK260 target price. Shares trade -1.1% at SEK236. (MKR)