Juice PLUS News

Juice Plus+ Lenders Take Ownership of Company in Consensual Restructuring

Npros.com | 10/3/2025

The Juice Plus+ Company has completed a consensual transaction with its lenders that transfers ownership of the plant-based nutrition direct seller to that lender group. The new structure took effect on September 30, 2025.

The company said its core lenders have been stakeholders in Juice Plus+ since 2018, and that their increased investment signals a long-term commitment to support the brand, its corporate leadership team and its Independent Partners in 22 countries serving more than one million customers. The transaction is intended to give the company the opportunity to make strategic investments focused on efficiency and innovation.

"We are enthusiastic about expanding these long-term existing relationships with our core stakeholders as we enter into this next phase of brand growth under their ownership," said Chief Executive Travis Garza, who added that the company sees high potential for growth in its category. Juice Plus+ has been in business for about 30 years.