Jafra Cosmetics International News

Jafra Combined Revenue Grows 4.5 Percent as BeFra Reports Second Quarter Results

Press Release | 7/23/2026

GUADALAJARA, Mexico -- July 23, 2026

Betterware de Mexico, parent of Jafra, reported second-quarter 2026 consolidated net revenue of about 4.16 billion Mexican pesos, up 16.8% from a year earlier, as it began consolidating Tupperware and said Jafra returned to sequential growth.

Jafra Mexico and Jafra U.S. combined net revenue was about 2.20 billion pesos, up 4.5% from the year-ago quarter and up 4.5% sequentially, with a 74.4% gross margin. BeFra said Jafra U.S. posted a positive EBITDA margin of 3.9%. On a six-month basis, combined Jafra revenue was about 4.27 billion pesos, up 1.6%.

BeFra said it will report results by brand as Betterware, Jafra and Tupperware following the Tupperware acquisition, and that Tupperware contributed about 451 million pesos of net revenue in its first month in the group.

Jafra Mexico Revenue Edges Down While Jafra US Grows 8.6 Percent in Dollars

Press Release | 4/23/2026

GUADALAJARA, Mexico -- April 23, 2026

Betterware de Mexico, parent of Jafra, reported first-quarter 2026 results showing Jafra Mexico net revenue of 1.858 billion pesos, down 0.6% from a year earlier, while Jafra US net revenue rose 8.6% in dollars to 12.0 million dollars.

Jafra Mexico EBITDA rose 10.0% to 315.5 million pesos, with margin expanding to 17.0% from 15.3%, as the unit focused on consultant productivity and product renovations rather than recruitment. The average associate base fell 6.9%. In the United States, dollar revenue growth and cost cuts narrowed the EBITDA loss, and management said excluding extraordinary legal expenses the U.S. unit would have posted a 2.6% EBITDA margin.

Consolidated BeFra net revenue was essentially flat at 3.510 billion pesos, while group EBITDA rose 13.9%. Management said Jafra Mexico is shifting back toward consultant-base growth and product innovation in the second quarter.

Jafra Mexico Revenue Rises 3.6 Percent as Betterware de Mexico Reports Fourth-Quarter Results

Press Release | 2/26/2026

GUADALAJARA, Mexico -- February 26, 2026

Betterware de Mexico, the parent of Jafra and Betterware, reported fourth-quarter 2025 consolidated revenue of 3,825.5 million pesos, up 1.2 percent from a year earlier, and EBITDA of 726.5 million pesos, a 19.0 percent margin. Net income rose 10.9 percent to 249.9 million pesos. For the full year, revenue rose 1.2 percent to 14,264.6 million pesos and net income increased 46.5 percent to 1,042.8 million pesos, while free cash flow reached 1,132.3 million pesos and net debt to EBITDA ended at 1.56 times.

Jafra Mexico's fourth-quarter revenue grew 3.6 percent to 2,112.9 million pesos and its EBITDA was 452.7 million pesos, a 21.4 percent margin, though its average associate base declined 7.8 percent to 438,864. The company said Jafra's U.S. business returned to growth in the quarter, while Betterware Mexico's revenue declined 1.4 percent. Gross margins at both Betterware and Jafra Mexico were affected by temporary accounting effects.

For 2026, the company expects revenue of 14.8 billion to 15.4 billion pesos with an EBITDA margin of at least 19 percent. The outlook excludes the pending acquisition of Tupperware's Latin American operations, which the company expects to complete in the second quarter and will update guidance once it closes.

Jafra Parent Betterware de Mexico Second Quarter Revenue Rises 5.1 Percent as Jafra Mexico Grows 10.9 Percent

Press Release | 7/24/2025

GUADALAJARA, Mexico â€" July 24, 2025

Betterware de Mexico, the parent of Jafra, reported second-quarter 2025 consolidated revenue of 3.563 billion pesos, up 5.1 percent from a year earlier, returning to growth after a weak first quarter. EBITDA rose 3.5 percent to 678.8 million pesos, a 19.1 percent margin, and net income rose 7.7 percent to 327.3 million pesos.

Jafra Mexico revenue climbed 10.9 percent to 1.854 billion pesos and its EBITDA rose 14.2 percent to 393.4 million pesos, helped by a brand refresh and new productivity incentives. Jafra's U.S. business posted sales of 12.8 million dollars, down 8.9 percent from a year earlier but up 15.6 percent from the first quarter after a revamped compensation plan was introduced in April and May. The U.S. unit's EBITDA loss narrowed to 271,000 dollars, and its associate base ended the quarter at 28,188, down 10.4 percent. Betterware Mexico revenue slipped 1.2 percent.

The company said its Betterware launch in Ecuador in May reached 2,500 associates in its first two months, and it is assessing entering Colombia in 2026. Chief Executive Andres Campos Chevallier said the company is cautiously optimistic about the second half. BeFra maintained its 2025 guidance for revenue of 14.9 billion to 15.3 billion pesos and proposed a quarterly dividend of 200 million pesos.

Jafra Parent Betterware de Mexico First Quarter Revenue Slips 2.9 Percent; Net Income Falls 48.7 Percent

Press Release | 4/24/2025

GUADALAJARA, Mexico, April 24, 2025 --

Betterware de Mexico, the parent of Jafra, reported first-quarter 2025 consolidated revenue of 3.499 billion pesos, down 2.9 percent from a year earlier. EBITDA fell 29.1 percent to 535.3 million pesos and net income dropped 48.7 percent to 151.4 million pesos.

Jafra Mexico revenue rose 1.1 percent to 1.870 billion pesos, but gross margin narrowed to 73.5 percent from 77.4 percent and EBITDA fell 25.2 percent to 286.7 million pesos after promotional activity and a pricing investment. Jafra's U.S. sales fell 4.7 percent in dollar terms for the quarter, although March sales rose 27 percent from a year earlier. The U.S. unit posted negative EBITDA of 633,000 dollars, including 300,000 dollars of legal settlements, and is launching a new compensation plan in May after moving to a Shopify Plus platform.

The company said it paused its Betterware U.S. expansion because of tariffs, maintained its 2025 guidance and proposed a dividend of 200 million pesos.

Betterware Names Karalee Mora CEO of JAFRA USA

Press Release | 11/2/2022

Betterware de Mexico appointed Karalee Mora chief executive officer of JAFRA USA effective November 1, 2022. Mora has 18 years of direct-selling experience, most recently as senior vice president of marketing at Perfectly Posh, and previously held roles at doTERRA.

The company said Mora's targets include bringing JAFRA USA to break-even by mid-2023 and returning it to revenue growth by the third quarter of 2023, including expanding beyond its core Hispanic customer base. Judith Sanchez, who previously led the U.S. business, moves to a business development director role.

Betterware acquired JAFRA's Mexico and U.S. operations from Vorwerk in April 2022.

Betterware Completes Acquisition of JAFRA Mexico and US Operations

Press Release | 4/7/2022

Betterware de Mexico said it completed its previously announced acquisition of 100 percent of JAFRA's operations in Mexico and the United States, along with JAFRA trademark rights worldwide, from Germany's Vorwerk Group after approval from Mexico's antitrust agency COFECE.

JAFRA is a beauty and personal-care direct seller with about 443,000 independent leaders and consultants in Mexico and the United States and roughly 5.8 billion pesos in 2021 revenue. Betterware said JAFRA would operate as a separate subsidiary with its management team focused on operations and growth.

Executive Chairman Luis G. Campos said the deal expands Betterware into beauty and personal care and is intended to accelerate geographic reach while applying Betterware's product-innovation, technology, and business-intelligence pillars across JAFRA.

Betterware Agrees to Buy JAFRA Mexico and US Operations for 255 Million

Press Release | 1/18/2022

Betterware de Mexico said it signed a definitive agreement to buy 100 percent of JAFRA's operations in Mexico and the United States from Germany's Vorwerk Group for 255 million dollars in cash on a debt-free, cash-free basis. The price implied about 5.5 times estimated 2022 EBITDA before identified cost synergies of 5 million to 10 million dollars. Closing was expected in the first half of 2022, subject to antitrust and regulatory approval in Mexico.

JAFRA is a beauty and personal-care direct seller with about 443,000 independent leaders and consultants in Mexico and the United States and roughly 5.8 billion pesos in revenue. Betterware said the deal would expand it into beauty and personal care and give it critical mass in the United States, while JAFRA would continue as a separate subsidiary with its management team focused on growth. Financing was planned as about 225 million dollars of debt and 30 million dollars of cash.

Executive Chairman Luis G. Campos called JAFRA a strategic fit that would diversify categories and geography. Advisors included DD3 Capital Partners and Banco Santander.