Yves Rocher News

Yves Rocher Launches Detox Activator Scrub

Press Release | 4/4/2012

Now, Yves Rocher are launching the perfect partner to the SOS Detox Slimming Gel; the Detox Activator scrub. When used in conjunction with the SOS Detox Slimming Gel, the Detox Activator Scrub has been shown to double the slimming effect across the stomach area* – something that will undoubtedly benefit many modern day women. This works because the Gel-like scrub contains exfoliating particles that exfoliate and purify the skin in preparation for the application of the Detox Slimming Gel, therefore enhancing the natural slimming effects of the gel.

The primary component of the scrub is Bamboo Silica, a mineral complex found at the core of the Bamboo plant’s stem. Bamboo Silica is a mineral with natural exfoliating properties and when it is ground down into grains, it becomes a fabulous scrubbing agent. When combined with other botanical ingredients including bamboo extract and organic cornflower water, the Detox Activator Scrub is born.

The Detox Activator Scrub has dual action micro-peeling and exfoliating effects that purify the skin and prepare it for the application of the SOS Detox Slimming Gel, which can then penetrate the skin more deeply.

As with all Yves Rocher products, the Detox Activator Scrub is not tested on animals and contains no animal ingredients.

Yves Rocher Featured On Rentabiliweb

Press Release | 6/23/2010

Rentabiliweb is announcing that it has acquired all of the editorial, brand and database content of "Clic Bien Etre", the Yves Rocher Group's health news and shopping portal. The portal's address is http://www.clicbienetre.com

Founded in 2008 and seen by more than one million unique visitors a month since its very first year on line, Clic Bien Etre is a news and shopping site dedicated to women, specializing in high value-added content focusing on topics such as well-being, balance and health.

"Clic Bien Etre" offers its members tips, news and health & beauty guides that can be downloaded free of charge, as well as tests conducted by experts and professionals on health and well-being issues.

The site also seeks out and selects for its members "great shopping deals" on health and natural beauty products.

Today, "Clic Bien Etre" has over 200,000 members, 88% of whom are women, including 60% who are over 36 years of age. The site currently provides members with 10 magazines, 8 quizzes and 7 health and beauty guides.

"The Yves Rocher content and services provided to the Clic Bien Etre community are at the heart of the value creation that we are implementing for our members and partners," explains Cyril Dubreau, Founder of Mailorama, part of the Rentabiliweb Group. "Advertisers and agencies are now more than ever looking to build long-lasting relationships with communities of working women. Clic Bien Etre combines strong editorial content with a highly selective database that meets this demand, which can help to increase our customer transformation rate and is highly attractive for our partners."

"Consistent with its development strategy, Rentabiliweb is today strengthening its B-to-C business on the women's segment and strengthening its database with a loyal, carefully-selected clientele that is highly complementary to some of our other publishing products," adds Jean-Baptiste Descroix-Vernier, Chairman of Rentabiliweb Group. "Our aim is to continue this type of tactical investment that generates growth for the Group. Through this acquisition, Rentabiliweb intends to consolidate its leadership in markets or subject areas that are highly profitable in the short, medium and long term."

With this acquisition, consistent with its strategic plan and timetable, Rentabiliweb is not only strengthening its one-stop monetization solution in direct marketing and its digital entertainment packages with profitable, loyalty-generating content.

The Group is also consolidating its positions in performance-based marketing and confirming its leadership on the French Cash-Back market. This acquisition also enables the Group to enrich its databases, to generate loyalty amongst a growing number of online shoppers with high purchasing power and to enhance the quality of the services offered on Internet and mobile phones.

At the request of the parties, the amount of the transaction will remain confidential. The Group forecasts that return on investment for this transaction will be reached before the end of the 2010 business year.

TradeDoubler Establishes Deal With Yves Rocher

Press Release | 5/25/2010

With a presence in 88 countries on five continents with 13,500 personnel, excluding more than 215,000 through additional indirect jobs, Yves Rocher is a worldwide leader in quality cosmetics and beauty, with a heritage spanning of 50 years.

Through the strategic partnership with TradeDoubler, Yves Rocher has developed a comprehensive and refined online strategy to target consumers and maintain brand awareness in a more cost-effective manner, delivering increased results and ROI.

Sylvain, Dias, Internet Innovation Manager, Yves Rocher, commented, “We have seen a great return from the affiliate marketing programme, so much so that in addition to the initial 10 European countries already running, we have now added Norway and Denmark to increase our awareness and sales opportunities. TradeDoubler ensures that we reach the right advertisers to hit our target audience and once in place, the programme runs smoothly.”

Dominic Trigg, VP International Sales and Marketing at TradeDoubler, says, “Yves Rocher is a well known and revered beauty brand and we feel privileged to be working with them across Europe. They have received great results and feedback and we look forward to helping them increase their reach and deliver their message to the company’s growing market.”

TradeDoubler Affiliate marketing creates long-term advertiser/publisher partnerships across Europe's most extensive affiliate network, through programmes designed to drive long-term regular results. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.

Yves Rocher mentioned in biodiversity article

Npros.com | 4/22/2010

PARIS – The cosmetics industry is about beauty, but it is also increasingly about biodiversity as consumers show a growing awareness of environmental issues and the loss of biodiversity. As a wishful wink to the 10th meeting of the UN Convention on Biological Diversity (CBD) in Nagoya, Japan in October 2010, the Union for Ethical BioTrade (UEBT) held a conference at the Palais de Tokyo in Paris on 15 April.

The event, named “The Beauty of Sourcing with Respect,” gathered about 80 participants mainly from the cosmetics industry as the biotrade union sought to increase the sector’s awareness about biodiversity, engage companies in the ethical sourcing of biodiversity, and advertise the actions of UEBT.

The UEBT is a non-profit association, with members from NGOs, international organisations and businesses. Companies seeking to be a UEBT member have to undergo external audits and prepare work-plans to bring their practices in line with the Ethical BioTrade standard over five years, UEBT Executive Director Rik Kutsch Lojanga told Intellectual Property Watch after the event.

The following link contains the full article.