Younique News

Kristi Hubbard Appointed Younique President

Press Release | 7/10/2020

"I am thrilled to welcome Kristi to Younique," said Maxfield. "She is a proven leader in our space who has built and led strong companies to significant growth. More importantly, Kristi is a strong, value-based leader who aligns perfectly with the mission of Younique to uplift, empower and validate women throughout the world." Maxfield also noted Hubbard's transition to the CEO role will allow him to shift his focus to the long-term strategic direction of Younique and its ongoing support of The Younique Foundation. "I'm proud to have launched Younique with my sister, Melanie, eight years ago, built a strong team and led the company through phenomenal growth. Bringing on a President and CEO gives me the opportunity to put more focus on the long term strategy and direction of Younique as the Executive Chairman, while also providing the opportunity for innovation and new thinking in the day to day operations that will be critical to the future of the business. I am confident Kristi's leadership will help usher in the next wave of growth, further positioning Younique as the global pioneer in digital and product evolution within the social selling space."

Ms. Hubbard brings over 20 years of experience in senior executive roles within the direct selling industry, most recently as Chief Executive Officer of Norwex, a leader in eco-friendly home and personal care products. As CEO, Hubbard was responsible for setting the strategic direction for Norwex, which led to over 600% growth in revenue during her tenure and positioned the brand as a market leader in sustainable living. Previously, she was President of BeautiControl, a direct selling beauty brand, which was eventually acquired by Tupperware Brands. Ms. Hubbard has a passion for giving back and has been a champion for charitable initiatives in the organizations she leads. She has also served in board roles for several non-profit and for-profit organizations.

"I'm very excited to join the talented team at Younique," said Hubbard. "I definitely share the team's confidence in Younique's future growth and opportunities, particularly around digital and product innovation. She continued, "I'm passionate about advancing Younique's mission to uplift, empower and validate women and am excited to amplify this message to women everywhere."

Coty Buys Majority Stake in Younique

Press Release | 1/14/2017

Younique was founded in 2012 in the United States by siblings Derek Maxfield and Melanie Huscroft, with a mission to uplift, empower and validate women across the globe. Younique’s innovative makeup and skin care products are sold through its disruptive peer-to-peer e-commerce platform. This platform enables Younique’s community of independent presenters to leverage social media in marketing and distributing Younique’s line of innovative beauty products directly to consumers. Younique’s highly scalable technology platform is built for mobile-first e-commerce and seamless global expansion, with approximately 200,000 active presenters and over 4.1 million consumers in 10 countries, including the U.S., U.K., Canada, Australia, New Zealand, Germany, Mexico, France, Spain and Hong Kong. Younique expects to generate approximately $400 million in net revenues in 2016.

This partnership will combine Younique’s high growth e-commerce platform and social selling direct-to-consumer business model with Coty’s beauty product R&D and innovation know-how, as well as its extensive manufacturing and supply chain capabilities. Together, Younique and Coty expect to accelerate the product offering and geographical expansion of Younique.

Coty will acquire a 60% stake of Younique for approximately $600 million in cash which will be funded through a combination of cash on hand and available debt facilities with marginal impact on Coty’s leverage ratio. The transaction is subject to customary closing conditions and is expected to close during Coty’s 2017 fiscal third quarter. The transaction is expected to be immediately accretive to Coty’s top-line growth, EBITDA margin and FY17 earnings.

Camillo Pane, Coty’s Chief Executive Officer, said, “Derek and Melanie are tremendous entrepreneurs who have built one of the most engaging and fastest growing e-commerce companies in beauty. Alongside the rest of Younique’s team and in partnership with their presenters, they have been able to impact the lives of millions of consumers across a number of countries with a mission to uplift and empower women. We look forward to working with them to continue supporting this mission and building Younique into a leading global e-commerce beauty company.”

Derek Maxfield, Younique’s CEO and Founder, said, “We are thrilled to have Coty as a partner and expect that together we will be able to take Younique to new heights. Coty and Younique share a passion for beauty, an entrepreneurial spirit, as well as complementary missions. I am very excited about this partnership and everything it can bring to Younique’s employees, presenters and loyal consumers across the world.”

Younique will operate as a separate business within Coty’s Consumer Beauty division. It will continue to be led by its current CEO, Derek Maxfield, Chief Visionary Officer, Melanie Huscroft, and Younique’s management team, in partnership with Coty.

Coty is proud to support the further advancement of the Younique Foundation and its mission to support and empower victims of sexual abuse and their families.

Younique Announces Brand Expansion Into Spain

Press Release | 5/4/2016

"Younique is consistently evolving to create products that are not only revolutionizing the beauty industry, but allowing us to grow our brand internationally," said Younique Cofounder Melanie Huscroft. "Spain was a natural choice as the country is comprised of digitally savvy, social media-engaged women who love makeup. We are honored to share our innovations with Spain and welcome the country to join our Younique Family of nearly 450,000 Presenters worldwide."