Seasilver USA News

Court Upholds Seasilver 120M Fine

Natural Products Industry Insider | 4/22/2008

This latest decision requires the defendants—Jason and Bela Berkes, Seasilver USA Inc. and Americaloe Inc.—to pay almost $120 million under a 2004 agreement with FTC, which barred them from making false or misleading claims and included a $120 million judgment that would be suspended if they paid $3 million within a specified time. The defendants did not meet the required payment terms, and a June 2006 district court granted FTC's request to enforce the stipulated avalanche judgment. However, the defendants appealed this 2006 decision.

Seasilver Now Available in Single Bottles

PR Leap | 7/6/2007

It’s already been reported that Seasilver has changed its name to SeaAloe.

SeaAloe is now the official and exclusive source for Seasilver’s Liquid Nutritional Supplement.

Note that it’s SeaAloe, and not Sea Aloe (as some sources have reported.)

Rest assured that it’s the same great formula, the same great ingredients, and the same great taste.

For all practical purposes, SeaAloe is simply Seasilver with a new name and label.

Seasilver Appeals 120 Million FTC Payment

PRWeb | 7/29/2006

Seasilver(r) and related parties are appealing a $120 million "avalanche" payment demanded by FTC in connection with a 2003 settlement of advertising and labeling issues {U.S. District Court, District of Nevada CV-S-03-0676-RLH-(LRL)}. Seasilver is one of the few fully-compliant producers of nutritional supplements in a field where many of its competitors continue to routinely make claims that would result in closure of their operations if the FTC chose to enforce the applicable regulations. While appealing the $120 million avalanche payment, Seasilver continues to service customers and fulfill orders, and continues to raise funds that would eventually pay off the original settlement.

Carlsbad, CA (PRWEB) July 27, 2006 -- Seasilver(r) and related parties are appealing a $120 million "avalanche" payment demanded by FTC in connection with a 2003 settlement of advertising and labeling issues {U.S. District Court, District of Nevada CV-S-03-0676-RLH-(LRL)}. Since the 2003 intervention by FTC and its settlement with Seasilver USA, Seasilver(r) has produced its natural plant-based liquid nutritional product in compliance with all applicable regulations governing advertising and labeling, as well as all other regulations governing nutritional supplements and food-related products.

Seasilver Marketers Fined Almost 120 Million by FTC

NPI Center | 7/24/2006

Defendants Failed to Pay Consumer Redress

The marketers of Seasilver, an alleged phony cure-all, have been ordered to pay almost $120 million for failing to comply with an earlier order requiring them to pay $3 million in consumer redress.

In ads for Seasilver, the promoters claimed the product, a liquid dietary supplement containing aloe vera, phyto-silver sea vegetables, herbs, cranberry concentrate, and other ingredients, was clinically proven to treat or cure 650 diseases, including cancer and AIDS, and caused rapid, substantial, and permanent weight loss without dieting. The FTC alleged that the claims were false and unsubstantiated.

In March 2004, the defendants agreed to settle the FTC’s charges. The settlement, filed in federal court, barred the defendants from making false or misleading claims in the future. It also required the defendants to pay $3 million in consumer redress and included a suspended judgment of $120 million, which would become due if the defendants misrepresented their financial status, or did not make the payments as they agreed.

To date, Seasilver, USA, Inc. and Americaloe, Inc., and their owners, Bela Berkes and Jason Berkes, have paid less than $1 million of the consumer redress they agreed to pay. Under the Court’s order, entered on June 20, 2006, the Seasilver marketers are now jointly and severally liable to pay the full amount of $119,237,000, plus interest. The FTC has secured liens on the defendants’ assets, including a nursery, an aloe farm, and equipment. The two largest distributors of Seasilver, who were named in the FTC’s complaint and settled the charges, have made their separate court-ordered payments of $1 million and $500,000.

Seasilver USA Launches Online Brand Initiative

PR Web | 7/10/2006

Carlsbad, CA (PRWEB) June 21th, 2006 -- Seasilver USA, Inc., located in Carlsbad, California, has launched a new product branding initiative and graphic imaging program for use by the company's distributors. Seasilver USA's flagship dietary supplement product, Seasilver(R) is featured in multiple new banner ads which will be made available to distributors and marketers for use in online marketing programs and on distributor web sites.

The new branding initiative is in keeping with trends within the nutritional industry to utilize the world wide web as a key product branding and consumer information resource.

The banners have all been designed to conform with the size recommendations of the Internet Advertising Bureau (IAB) and are being made available to distributors in multiple versions with different graphic imagery and consumer appeals and offers. In addition, in keeping with the best practices of the direct response marketing industry, each banner will be made available to distributors with individual tracking codes for the purposes of measuring performance and marketing efficiency.

The marketing messages will promote one of the advantages of the Seasilver(R) whole food liquid dietary supplement... that of providing a natural source of complete balanced nutrition without the inconvenience and difficulty of taking pills. Many consumers, especially the very young and senior citizens, have difficulty taking pill based supplements and Seasilver(R) overcomes that problem by providing over 80 nutrients and all essential amino acids in a pleasant tasting liquid.

Seasilver Launches New Label Design

PR Web | 5/17/2006

Carlsbad, CA (PRWEB) May 15, 2006 -- Seasilver USA, Inc., located in Carlsbad, California, has released a new product labeling and graphic imaging program to upgrade and enhance its flagship dietary supplement product, Seasilver(R).

The new label is in keeping with trends within the nutritional industry to provide comprehensive information with regard to contents and formulations on product labels. This effort assists the consumer in making informed purchasing decisions, and enjoying a more meaningful buying experience.

Seasilver's new full color label contains detailed product information, along with color images of the main components found in Seasilver's proprietary naturally balanced formula of plant-based ingredients.

Seasilver USA, Inc. is a thirteen year old manufacturer of a whole-food liquid dietary supplement called Seasilver(R), which provides a naturally balanced source of vitamins, minerals, enzymes, and amino acids. The proprietary formula of Seasilver(R) contains Matrix Aloe Vera(tm), Sealogica(R) -- a blend of 7 sea vegetables, Pau D'Arco Extract, and four concentrated fruit juices. There are no synthetic man-made nutrients in Seasilver(R).

Seasilver Inks Consulting Agreement

Npros.com | 4/21/2006

Naalehu, HI, (PRWEB) April 21, 2006 -- Online Marketing Group [OMG, a Web development and direct response marketing consulting firm, located in Hawaii, announced today that it has signed an agreement with Seasilver USA, Inc, located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Seasilver USA, Inc. is a thirteen year old manufacturer of a whole-food liquid dietary supplement called Seasilver(R), which provides a naturally balanced source of vitamins, minerals, enzymes, and amino acids. The proprietary formula of Seasilver(R) contains Matrix Aloe Vera(tm), Sealogica(R)-a blend of 7 sea vegetables, Pau D'Arco Extract, and four concentrated fruit juices. There are no synthetic man-made nutrients in Seasilver(R).

Seasilver USA, Inc. pioneered the formulation of advanced liquid nutritional supplements and the Seasilver(R) product has wide consumer acceptance because of its convenience-of-use. Liquid supplements appeal to consumers who have difficulty taking pills-such as some seniors and small children, and those living a busy and active lifestyle.