Pure Romance News

Pure Romance Acquires Passion Parties

Press Release | 1/19/2016

The acquisition is expected to increase sales by nearly 20% annually and will also add new regions for the company, including Canada. This is the second major acquisition in the last two years to grow the organization to more than 25,000 Consultants representing the organization, which started as a small business in the basement of founder Patty Brisben's home in Milford, Ohio 20 years ago. In 2014, Pure Romance acquired Slumber Parties.

This acquisition is a key component of Pure Romance's long-term growth strategy and enables the company to expand its network of Consultants and customers across the United States and Canada.

"The Pure Romance team is excited to welcome Passion Parties Consultants into our growing family of women who embody our mission to empower, educate and entertain," said Chris Cicchinelli, President & CEO. "Our Consultants' success is our first priority and we do our best to support them in growing their businesses."

Through its mission to empower women, Pure Romance has taken a lead role in what it calls the Pink Collar movement -- women who are earning the income and providing for their families. In 2015, more than eight million women will attend a Pure Romance party.

Over the past five years, Pure Romance has experienced significant growth and this acquisition will further expand the company's North American footprint into key markets such as Cedar Rapids, Las Vegas, Oakland and Toronto.

Pure Romance Celebrates 20 Years at Conference

Press Release | 8/4/2013

"When I started this business 20 years ago," said Patty Brisben, company founder and chairwoman, "I did so because I wanted every woman to have the opportunity to be financially independent and to work part-time hours for full-time pay. I wanted to ensure that women weren't forced to choose between a career and a family."

Over the course of its 20-year history, Pure Romance has done just that – providing independent business opportunities to more than 100,000 women all across the world. During World Conference, the company, founded in Cincinnati and headquartered in Loveland, OH, plans to "paint the town pink" to celebrate its 20 years of empowering, educating, and entertaining women worldwide.

"Cincinnati is our hometown. We're proud of it, and we're excited about the growth and development we've seen downtown in the past few years," said Chris Cicchinelli, Pure Romance president and CEO. "We wanted to take this opportunity to share it and show it off to our Consultants and their families. And, at the end of the day, we'd rather spend our money here, in a city that's been so good to us for 20 years."

Pure Romance Announces Growth Investment Partnership with Craig Capital

Press Release | 6/15/2012

“It’s incredibly rewarding to find a partner like Craig Capital, who not only has the vision and means to help us build our core business and expand our footprint but is also strongly dedicated to issues of women’s sexual health,” said Chris Cicchinelli, President and CEO of Pure Romance, LLC. “We’re thrilled to welcome their team into the Pure Romance family and reaffirm our commitment to Empower, Educate and Entertain!”

Since 1986, Craig Capital has successfully invested in companies, such as ParaGard®, the leading non-hormonal IUD in the U.S., and led efforts to increase market share, profitability and efficiency among their partners. “We’re excited to enter into a long-term partnership with Pure Romance,” said Dan Bryan, Managing Director of Craig Capital Corporation. “The opportunity for growth within the direct selling relationship-enhancement industry is extraordinary. The current size of the industry in the U.S. is less than $250 million; however, the potential market size exceeds $2 billion, and Pure Romance is positioned to be the key driver in that growth.”