North American Power News

North American Power Launches Understandabill

Press Release | 5/4/2016

A customer can sign up for Understandabill by answering an 11-question survey about their home and energy use after first choosing an electricity supply plan online or over the phone. North American Power then uses a physics-based model that processes those answers along with over 300 data points on the customer's home, historical usage, weather patterns, other regional information and more to create the customer's home energy profile that's needed to generate their monthly reports.

"Many customers don't enjoy opening their electricity bill each month because they don't know what to expect, and some even dread it," said Greg Breitbart, North American Power's co-founder and chief marketing officer. "We're determined to change that by helping our customers anticipate not only what they'll be using and how they'll be using it, but also what they can do to impact what they'll owe before that next bill arrives."

North American Power also announced that to celebrate the launch of their new product, the first 500 customers that enroll and complete the survey will receive a free "Energy Efficiency Starter Kit". Each kit includes five LED light bulbs and a step-by-step guide on how Understandabill works. Breitbart said that while Understandabill offers savings recommendations that are tailored to each customer, "every home uses lighting, so switching to LED bulbs, which use 85% less energy than traditional incandescent bulbs, is an easy way for anyone to start saving right away."

Asked how he thought customers would respond to Understandabill, Breitbart said, "In beta testing, the level of customer engagement was incredible, and significantly exceeded our initial expectations. This is clearly resonating with our customers, and we're already working on enhancements to Understandabill.

"We're making energy simple for our customers not only because we want them to feel more at ease when opening that monthly bill, but also because we know it's something that can truly set us apart from the rest. Many of our competitors are now delivering value through innovative products like smart thermostats, solar, rewards programs and more. We're all battling for customers, but that's what competition is all about."

North American Power Settles Complaint

Npros.com | 7/26/2015

North American Power, which admitted no wrongdoing in the settlement, will make “charitable donations” to the nonprofit Operation Fuel in equal payments of $100,000 over 26 months. Operation Fuel provides emergency fuel assistance to residents in need.

The investigation was triggered by complaints by consumers that North American Power was offering a low introductory rate that was quickly replaced by a variable rate at substantially higher-than-market prices. The state's consumer counsel urged consumers to avoid energy suppliers with variable rates.

North American Power CEO Kerry Breitbart Named Finalist in Entrepreneur Of The Year Awards

Press Release | 5/21/2013

In three short years, Mr. Breitbart has achieved incredible success with North American Power, growing revenues from $25 million in 2010 to $165 million in 2012; innovating a groundbreaking customer referral model that delivers cash rewards for sharing the company's sustainable energy products; and pioneering a social responsibility model, Mission to Millions, that donates more than $50,000 per month to deserving charities, with giving set to increase in line with the company's growth.

"With a hands-on style and collaborative approach to innovation, Kerry embodies the spirit of entrepreneurialism," says North American Power President Bill Kinneary. "We are thrilled that he has been recognized as a finalist for this prestigious award."

In its 27th year, the Entrepreneur Of The Year program has expanded globally to recognize entrepreneurs in over 140 cities and in more than 50 countries throughout the world. Regional award winners go on to compete at the national level. Regional award winners will be named on Tuesday, June 18 at a gala at the Marriot Marquis in New York.

North American Power Expands Service to New Hampshire

Press Release | 12/17/2012

"As we expand our service to New Hampshire in advance of PSNH's proposed 34% January rate increase, part of our goal is to demystify the process and educate consumers to help them save money," says North American Power CEO Kerry Breitbart. "Our 6 month guaranteed rate is 24% less than what PSNH proposed."

The ability to choose competitive electric suppliers has been in place since 1996 in New Hampshire, allowing licensed suppliers like North American Power to buy electricity in the wholesale market and sell at retail to customers. Many large New Hampshire businesses have taken advantage of electric competition for over a decade. Now residential and small business customers can choose. It's easy to understand why North American Power's energy supply costs less; the energy rates at PSNH are based in large part on their higher cost coal plants while North American Power takes advantage of lower wholesale market prices that often rely on cleaner, more efficient mix of power facilities.

Breitbart adds, "Customers can pick their cable company and their cell phone provider by comparing prices and customizing a benefits package that works for their lifestyle – why should their electricity be any different?"

North American Power Wins Two Gold Stevie Awards

Press Release | 6/20/2012

Breitbart was recognized for his leadership in the creation of a platform that brings renewable energy to the masses, gives back to charity, and delivers the power to earn through a referral-based business opportunity. North American Power's award for Energy Company of the Year highlights the rapid growth of the energy supplier within the $70 billion retail energy and gas industry in the short two years since it started service.

Upon receiving both awards, Breitbart noted, "It is such an honor to be in the company of businesses that are creating jobs, innovating new technologies and finding ways to give back as they grow. These are the tenants of our business, and we look forward to a very bright future for our employees, independent representative and customers."

The American Business Awards are the nation's premier business awards program. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Companies as diverse as Apple, Chipotle Mexican Grill, The Coca-Cola Company, Delta Air Lines, Ford Motor Company, ING DIRECT, NASCAR, Overstock.com, and YouSendIt are among those recognized.

North American Power Finalist in 2012 Business Awards

Press Release | 5/16/2012