Motives Cosmetics News

Motives By Loren Ridinger Receives Top 100 Beauty Award

Press Release | 12/14/2017

"I consider this award to be for all Motives customers, influencers and makeup artists as well as all of those who otherwise enjoy expressing their true beauty with Motives cosmetics," said Loren Ridinger, Senior Executive Vice President, Market America Worldwide.

Motives by Loren Ridinger is the award-winning cosmetics line defined by its creator — a trendsetter and super influencer who is changing the face of the beauty industry. Simple to use and sexy to wear, Motives cosmetics provide an amazing color payoff, a flawless look and a luxurious feel and finish. With the trendiest colors and industry-leading ingredients to give eyes, cheeks, lips, face and nails a beautiful look and feel, Motives cosmetics — led by Loren Ridinger — is revolutionizing the game.

Through leading-edge technology and attention to quality, Motives is a world leader in the cosmetics industry. Motives is worn by some of today's hottest celebrities and is a favorite of makeup artists, models, influencers, stylists and fashion photographers. Motives has been featured in industry-leading publications, such as Vogue, Allure, People Style Watch, and InStyle.

"We strive to empower people everywhere to look and feel beautiful inside and out, and provide them with an opportunity to live the lifestyle they have always dreamed of," said Ridinger.

Motives by Loren Ridinger Goes Mobile

Press Release | 2/11/2015

Announced at the Market America | SHOP.COM World Conference at the American Airlines Arena before over 20,000 entrepreneurs, Motives now has a motivescosmetics mobile website!

With the release of the mobile website, customers can search for products and purchase them with the site’s new eZ checkout process. Plus, customers can build and host a Motives Online Party from the convenience of their phone. But that’s not all; users can also become an UnFranchise® Owner with the help of a Motives Beauty Advisor enabling them to capitalize on the company’s robust entrepreneurial business model. Users can also find the nearest Motives Cosmetics trainings and use the ‘get the look’ feature to purchase products based upon looks created by makeup artists with Motives products.

Motives Cosmetics Announces Partnership with La La Anthony

Press Release | 1/6/2012

Motives for La La includes mineral base lipsticks, blushes, lip shines and more, and will be formally introduced next month at Market America’s 2012 World Conference at the American Airlines Arena in Miami, FL. This three-day event, attended by 25,000 people, showcases the company’s newest initiatives, latest products and exciting new business opportunities. La La is scheduled to appear on stage with Loren to launch the product line.

La La made it a point to emphasize colors and products for African American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets. Motives by La La achieves this goal, as the partnership between La La and Loren has resulted in a line that shares their love of makeup through products and colors that give a complete look – eyes, cheeks, lips – for women of every shade.

“Having my name on a cosmetics line has always been a dream, one I’m excited to share,” La La said. “Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.”

Through her own life story – as a young woman blazing her own path to find success in the media and entertainment industries – or through the many philanthropic causes she takes up, La La has always seen herself as a role model for others. With this partnership, La La has found a perfect ally in Loren and her Motives cosmetics brand.

The line contains six product types – lipsticks, lip shines, eyeshadows, blushes and shimmer – that showcase La La’s distinct style. With powerful color combinations and exclusive branding that includes names like Red Carpet, Dreamer, Off Broadway, Backstage and more, Motives for La La is a perfect blend of runway and everyday styles embodying the woman this line was created for.

“Partnering with a woman as talented and beautiful as La La is an easy decision for us,” said Loren. “She embodies the qualities that Motives® cosmetics is all about – passion, dedication, aspiration. We are really looking forward to bringing Motives for La La to the market.”