MonaVie News

MonaVie Faces Foreclosure After Loan Default

Npros.com | 5/8/2015

MonaVie Chariman and CEO Mauricio Bellora told shareholders on Wednesday that MonaVie was in default on the note and the board of directors intended to agree to a "strict foreclosure", transfering virtually all of the company's assets to Jeunesse.

Bankers Trust of South Dakota, which is the trustee of MonaVie's employee stock ownership program (ESOP), asked the court for a temporary restraining order halting the foreclosure until it has the opportunity to review documents related to the deal. The ESOP is a major shareholder in MonaVie, and the foreclosure would make it worthless. On Monday, U.S. District Judge Bruce Jenkins granted the request. The temporary restraining order will remain in effect until May 29.

MonaVie Records 500th Commission Week

Press Release | 8/3/2014

MonaVie distributors can be found in 39 countries throughout the world. The company pays commissions in 18 different currencies, including: AUD, EUR, BRL, CAD, HKD, HUF, ILS, JPY, MYR, MXN, NZD, PLN, USD, SGD, KRW, TWD, THB and GBP.

MonaVie is proud to help its global distributor sales force achieve A More Meaningful Life through its healthful products and associated opportunity to earn a part- or full-time income. The company has produced 155 millionaires, which averages out to about 15 millionaires per year. MonaVie is set to celebrate its 10-year anniversary this January.

MonaVie Receives Utah Genius Award

Press Release | 4/15/2014

Utah Genius serves to honor and recognize the people, companies and cities that contribute to the state's growth with patents and trademarks. In 2013, MonaVie registered 18 new trademarks related to their products and brand, which earned the company the No. 1 ranking in the trademark category.

"MonaVie is grateful to Utah Genius, the Bateman IP Law Group and KSL for recognizing the great innovators of Utah," said Gill. "We are also grateful to accept this recognition as one of the most innovative companies in the state."

When accepting the award on behalf of MonaVie, Gill provided one reason the company registers a large volume of trademarks. He explained that MonaVie's mission statement is to: "Create more meaningful lives by enhancing the relationships and daily practices of the communities we serve through our products and business opportunity."

"In other words, MonaVie looks for points of intersection between our products and opportunity and the needs and wants of our communities," said Gill. "And when we find those areas of intersecting opportunity, we create products and initiatives to support them."

About Utah Genius Utah Genius was founded in 2009 by Rand Bateman, a local patent attorney. Appreciating that much of Utah's vibrant economy has to do with the innovative nature of Utah companies, Rand decided that he could give back to the community by honoring those who were driving Utah's creative economy. Utah Genius recognizes: Utah's Top 20 Inventors, Utah's Top 20 Companies by Number of Patents Issued, Utah's Top 20 Trademark Registrants, Lifetime Achievement Award. The awards are based on objective statistics from the US Patent and Trademark Office, not votes.

MonaVie Launches 15 Additional European Markets

Press Release | 2/1/2014

Salt Lake City, Utah - January 31, 2014 -- MonaVie announces the launch of its EuroConnect program, which brings the MonaVie products and opportunity to an additional 15 countries in Europe, for a total of 25 European countries.

The new EuroConnect markets for MonaVie include: Bulgaria, Croatia, Cyprus, Czech, Denmark, Estonia, Finland, Ireland, Latvia, Lithuania, Malta, Romania, Slovakia, Slovenia and Spain. MonaVie distributors are now able to conduct business in these promising markets.

A new website was launched to support distributors’ efforts in Europe. The site offers one dedicated resource for distributors in Europe. While content regarding product, company and opportunity are in English, each country will have a dedicated news page where unique content will be loaded as it becomes available.

MonaVie and MORE Project Raise 73K During World Day of Giving

Press Release | 12/14/2013

The MORE Project was established in 2005 by MonaVie and has always been considered the heart of the company. “We are truly blessed by MonaVie distributors, employees and supporters around the world who allowed our work to touch their hearts and who made the choice to contribute what they could,” said Andrea Barnes, the MORE Project Executive Director. “With this first global campaign, we exceeded our financial goal. We are truly grateful for the gifts made and for the children and families that this money will allow us to serve. Together we all make a difference.”

MonaVie and the MORE Project are making plans for next year’s MORE World Day of Giving.

MonaVie Launches New Products

Press Release | 9/7/2013

MonaVie Rest is a blend of 16 fruits, fennel, lemon balm, chamomile, and inositol, which helps promote a naturally calm, relaxed state. MonaVie Balance helps the body adapt to stress while creating a sense of well-being. Preview new MonaVie Rest. Learn more about MonaVie Balance.

As a company that has focused on promoting active and healthy lifestyles through proper nutrition and energy, MonaVie is taking a natural step by expanding its product line into the stress and sleep categories. “The decision to create products that help with sleep and stress was an easy decision to make. It answered the question, ‘Will these products help people live A More Meaningful Life?’ with a resounding ‘Yes!’ and that is what MonaVie is all about,” says MonaVie President and CEO Mauricio Bellora.

One Nation Under Stress A 2010 national stress survey by the American Psychological Association (APA), Stress in America, revealed that “stress is not only taking a toll on our personal and physical health, but it is also affecting the emotional and physical well-being of children and our families.”

The APA survey also indicated that people with more stress tended to have only “fair” or “poor” overall health, while those with lower stress tended to have “very good” or “excellent” health.

MonaVie Balance™ MonaVie Balance (consisting of both an AM and PM pack) helps the body adapt to stress while creating a sense of well-being. “The daytime formula helps promote feelings of energy and happiness to help people deal with everyday stresses, while the calming night formula promotes a relaxing evening,” says Chief Science Officer Dr. Shawn Talbott.

Americans Growing Tired of Sleeplessness Forty million people in the U.S. have a chronic sleep disorder, and insomnia is the most common sleep problem for America’s adults, according to the National Sleep Foundation. More than one-half (54%) of adults in America said they experienced at least one symptom of insomnia a few nights a week, and one-third (33%) reported having a symptom every night or almost every night in the past year.

MonaVie Rest™ MonaVie Rest helps promote a naturally calm, relaxed state with a blend of fennel, lemon balm, chamomile, inositol, and 16 fruits. “We’re very excited to introduce this product to the United States because it’s based on a natural remedy used for generations by the people of Brazil,” says Talbott. “We’re confident that people will love this product because it’s non habit forming, and it’s not something that knocks you out; rather, it allows you to relax so you get a good night’s rest.”

MonaVie Introduces Device to Measure Antioxidant Levels in the Body

Press Release | 1/24/2013

What is MonaVie VIEW?

MonaVie Antioxidant Scanner (“VIEW”) is a non-invasive device that measures the level of antioxidants in the body and provides a quantifiable antioxidant score known as a Life Score. The Life Score is a numerical representation of antioxidant activity in the body, providing customers insight into their body’s ability to protect itself against free radicals and oxidative damage.

How it works

Developed by Dr. Werner Gellerman and a team of physicists, the VIEW scanner uses a light scanned against the skin of the index finger to detect the presence of antioxidants. The VIEW scanner detects and measures the backscattered light to create a score of antioxidants present in the skin.

How VIEW is different from other MonaVie products

MonaVie VIEW is positioned at the crossroads of the health and wellness and technology industries. VIEW is not a product, per se; rather it is a tool—a technology device or hi tech gadget, similar to health devices that can be seen at such major events as the Consumer Electronics Show in Las Vegas. The purpose of VIEW is to prove the value and efficacy of MonaVie VIEW certified products.

How VIEW benefits consumers

MonaVie Health and Nutrition Expert Mark Macdonald stated: “The VIEW scanner provides you with an immediate, clear picture of your overall cellular health in the most non-invasive, efficient way. Knowing your Life Score gives you the necessary information you need to take immediate action and begin implementing the right concepts to increase your score and improve the health of your cells.”

How VIEW benefits MonaVie distributors

The VIEW scanner provides MonaVie distributors a way to obtain quantitative evidence that MonaVie products impact and improve not only their own health, but also the health of their customers. Through the 60-day money back guarantee, anyone can confidently find out for themselves their Life Score. Then, in conjunction with MonaVie VIEW certified products, distributors can work with clients to enhance their antioxidant levels and prove the value of MonaVie products through this quantitative measuring device. This provides a simple, no-risk means of introducing the MonaVie products and opportunity to others.

MonaVie VIEW certified products

MonaVie Essential, MonaVie Active, MonaVie (M)mun, MonaVie MX, MonaVie Pulse, and MonaVie RVL are all VIEW certified.

MonaVia Announces Two Executive Promotions

Press Release | 12/21/2012

Dr. Shawn Talbott, Chief Science Officer

As the new Chief Science Officer, Dr. Shawn Talbott will advocate and head MonaVie's global product strategy and product development efforts. He is a well-known scientist and expert in metabolism, weight loss, sports nutrition and human performance. His mission is to champion the development of high quality health products that make people feel better, look better and perform better.

In January 2012, he joined MonaVie as Vice President of Research and Product Development. He was responsible for developing and overseeing the creation of new products and MonaVie’s research efforts to provide credible, third-party validation of MonaVie products.

“With MonaVie now having the ability to influence millions of people’s lives in 24 markets around the world, it is vitally important that we have someone who can help us identify our core values and global product strategy,” says MonaVie Founder Dallin A. Larsen. “Dr. Talbott is a well-known and respected scientist with the perfect experience and skill set to lead MonaVie into its next phase of strategic product innovation.”

“I’m looking forward to this expanded role to help MonaVie deliver positive change to the lives of millions of people around the world,” said Dr. Shawn Talbott. “I think MonaVie is in an extremely unique position to develop innovative products and health platforms that are coordinated globally. For example, our superfruit juices, our RVL weight management line and our VIEW Antioxidant Scanner are already category leaders—but these represent just the forerunners of the comprehensive health platform that we have in our pipeline. MonaVie is truly poised for a period of unprecedented growth, with a range of cutting edge new products leading the way."

Katy Holt-Larsen, VP of North America

In her newly appointed role as VP of North America for MonaVie, Katy Holt-Larsen will be working alongside MonaVie Founder, Chairman and CEO Dallin A. Larsen to create and drive strategy and run daily operations for the entire North America market. Formerly, Katy served as the Executive Director of MORE Project, MonaVie's charity, a position she retains.

Katy has more than 15 years of experience in organization and leadership development. Prior to joining MORE Project in 2005, she was the director of training, development and quality assurance at a well-known online retail company, and was responsible for the creation of learning 2.0 strategy and online learning. Before 2005, Katy worked with Fortune 500 companies around the world as an external consultant to implement knowledge management strategy solutions.

Katy explained why she chose to be part of MonaVie when she said, “I was drawn to MonaVie because of its compelling vision: A More Meaningful Life. I have worked closely with the executives, distributors at every level and with employees for close to five years now, and am humbled by the quality of individuals MonaVie attracts—people who care deeply about their families, their friends, their God and about changing lives; people who work hard day after day to achieve their dreams; people who give from their hearts to those in need. We are a community.”

MonaVie Donates 75,000 RVL Nutritional Bars to Hurricane Sandy Relief Effort

Press Release | 11/4/2012

The donation was sent to Feeding America’s Long Island Cares location for distribution to local agencies throughout the East Coast region. The nutrition-packed snack bars were chosen by MonaVie’s executive team because they are rich in antioxidants, contain 24 vitamins and minerals, and are easy to pack in an emergency situation.

“Like the rest of America, we were devastated to watch on the news as Hurricane Sandy wreaked havoc on our family, friends and colleagues on the East Coast,” said Dallin A. Larsen, Founder, Chairman and CEO of MonaVie. “We at MonaVie alone have literally tens of thousands of people across Delaware, New York, New Jersey, Pennsylvania and Washington DC who were impacted by this disaster. Thankfully, Feeding America responded in a timely manner to our donation offer, and we were able to send the snack bars to their Long Island Cares location. We hope they provide that extra energy and nutrition to keep people going through this particularly stressful time.”

About Feeding America Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms.

MonaVie Unveils New Marketing Campaign

Press Release | 6/5/2012

Salt Lake City, UT, June 05, 2012 -- MonaVie, a global leader in premium nutrition products made from the rarest ingredients in the world, announced a new campaign focusing on the pure goodness of MonaVie. Leading with the tagline, “Pure Goodness. Pure MonaVie.” the campaign puts at the forefront the life-changing power of MonaVie products, and how they can be part of an individual’s or family’s everyday life.

The essence of the MonaVie Goodness campaign is perhaps best depicted by the company’s new video, Pure Goodness. Pure MonaVie. which illustrates the benefits that MonaVie brings into various peoples’ lives. “The story behind Goodness is simple,” says Jeff Cohen, MonaVie CMO, “and is described, pictured, shared and explained in every new brochure and video.”

From the first sip to the last bite, MonaVie is changing lives for the better. For more than seven years, MonaVie has created premium products dedicated to promoting health and wellness worldwide. In awe of the wondrous beauty, variety and perfection that nature provides, MonaVie brings you antioxidant-packed health juices, nutrient-rich weight solutions, revitalizing energy drinks and powerful nutritional elements made from the best and rarest ingredients on Earth. Join us today in sharing the true, life-changing power of MonaVie goodness.

The Goodness campaign and tagline supports the company’s overarching motto of living “A More Meaningful Life.” “When you put goodness in your body, you will feel better; your body will respond,” says Cohen. “We want everyone out there who goes to a health food store or local grocer, looking for goodness, to take a look at MonaVie, and what our products can do for them.”

Current distributors and new customers, alike, can expect to see the new “goodness” messaging infused into all product- and opportunity-based collateral in the U.S. and Canada, effective immediately.

MonaVie Releases New Training Program

Press Release | 5/24/2012

The next generation of training and development, MVP Velocity provides the tools, skills and knowledge necessary to effect change and progress. With Velocity, distributors will learn key skills such as goal-setting, effective inviting and proper follow-up, which guide both business-building efforts and personal development.

“For things to change,” explains Randy Schroeder, MonaVie President of North America and Europe, “the thought process must be ‘I must change. For things to get better, I must get better.’”

While many distributor training programs today leave the learner spinning their wheels with a flurry of activities that don’t actually lead to growth and development, MVP Velocity places distributors on the right track, teaching the correct “speed” and “direction” required to operate their MonaVie business successfully.

SPEED AND DIRECTION ARE ESSENTIAL COMPONENTS TO VELOCITY Speed is a measurement of distance covered over time. Looked at another way, speed connotes change or progress. For MVP Velocity, the direction is always forward toward achieving goals and dreams. Both speed and direction are key components to the physics definition of velocity. It is from these principles that the name “MVP Velocity” was derived.

“If you keep working in the job you now work in, if you keep engaging in the business in which you are currently engaged, is there any reason to believe that your dreams will become a reality?” questions Schroeder. “If not, then you’ve been caught in the trap of revolutions. You’re spinning around a track, never truly progressing toward your dreams.”

With MVP Velocity, a distributor’s first step is to define the direction in which they want to head. Perhaps, that direction is building a nest egg for retirement, or to create an income that will allow Mom to stay home with the kids, or to build a business that can be passed on to the next generation.

THE SEVEN PILLARS When asked if there is a key attribute that defines those who go on to have long-term success, Schroeder says simply, “Willingness…a willingness to change, to grow, to develop new skills, abilities and attributes; willingness to put forth the effort, to spend the time and to make the sacrifices to become successful—that is the attribute, more than any other, that defines success.”

To effect the change necessary to experience great success, MVP Velocity introduces seven key pillars: 1. Community—Learning takes place best within a group. 2. Tools—the Velocity tools teach distributors to apply what they’ve learned, and then help them to help others do the same. 3. Motivation—MVP Velocity creates intrinsic motivation by giving distributors a more complete understanding of the Network Marketing Industry. When you understand, you’re more likely to do. 4. Inspiration—With Velocity, distributors work toward achieving a balance of Spiritual Guidance, Family and Work. 5. Financial Literacy—Learn to control money rather than being controlled by it. 6. Calendar and Events—Events lead to opportunity, and calendaring organizes events. In Velocity, distributors will discover just how important these two principles are. 7. Communication—When it comes to communication, it really all depends on two key components: “you and me.” Communication is the art of you and me coming to an understanding together.

Distributors at MonaVie’s recent Convention of the Americas received the MVP Velocity distributor training program was great anticipation. MonaVie plans to launch MVP Velocity in its European markets this September.

MonaVie Enhances RVL Premier Weight Solution Products

Press Release | 5/22/2012

The MonaVie RVL Premier Weight Solution, already one of the most effective weight management product lines on the market, introduced enhancements to its three-part weight loss system that improves its effectiveness in delivering the right mix of protein, carbohydrates and fats. The aim of these improvements is to facilitate blood sugar stabilization, which is the key to sustainable weight maintenance and the underlying principle driving the MonaVie 90-Day RVLution.

The RVL system helps you to reach your weight management goals with an approach based on three purpose specific components: 1. RVL Nutrition Shake Mixes 2. Snack and Protein Bars, including the new HDH Pro 10 Protein Bar 3. RVL Dietary Supplement

The enhancements to the RVL Nutrition Shake Mix and the newly added HDH Pro 10 Protein Bar make the RVL system the right blend of high quality macro- and micronutrients as well as specialized phytonutrients delivered to your body at the right time and in the right forms for optimal physiological impact.

The combination of these enhancements encourages fat burning, helps build lean muscle mass and helps curb your appetite as you add nutritious, balanced meals and moderate exercise to an overall health program...

RVL IS THE RIGHT BLEND, AT THE RIGHT TIME, IN THE RIGHT FORMS When it comes to effective weight management, what you consume (the blend), when you consume it (the timing) and how it is consumed (the form) is of equal importance. The MonaVie RVL Premier Weight Solution addresses each and every aspect of metabolism to help you maintain the mix you need to reach and maintain optimal nutrition.

MonaVie Names New VP

Press Release | 2/8/2012

Dr. Talbott joins MonaVie with more than 20 years of experience in the field of nutritional products as a leading researcher and product developer. As a product developer, Dr. Talbott has created and researched some of the leading nutritional products on the market today, which have generated nearly $1 billion in combined sales. He also is the recipient of a dozen competitive research awards, and has published more than 200 articles on nutrition, health and fitness. In addition to his experience in product and development, Dr. Talbott has extensive experience in the direct sales industry.

MonaVie Founder, Chairman and CEO Dallin Larsen said, “As we launch MonaVie 2.0, the next phase of our company’s strategic growth, it is extremely critical that we have someone with world class credentials leading the strategic direction of our product research and development. Shawn Talbott is a well-known and respected scientist with the perfect experience and skill set to lead MonaVie into its next phase of strategic product innovation. His recognized leadership in nutritional research and development will be vital, as we continue to expand the MonaVie brand worldwide.”

Dr. Talbott received dual Bachelor’s degrees in Sports Medicine (B.S.) and Fitness Management (B.A.) from Marietta College, his Master’s degree (M.S.) in Exercise Science from the University of Massachusetts, and his Ph.D. in Nutritional Biochemistry from Rutgers University. He also has undertaken post-graduate studies in Entrepreneurship at the Massachusetts Institute of Technology’s Sloan School of Business as part of MIT’s curriculum with the Entrepreneur’s Organization (EO) and the highly selective, 3-year Entrepreneurial Masters Program (EMP).

Dr. Talbott has served as a nutrition consultant and educator for elite-level athletes in a variety of sports, including professional triathletes, members of the NBA Utah Jazz , the United States Ski and Snowboard Association during the 2002 Winter Olympic Games, the Performance Enhancement Team (PET) for the United States Track and Field Association and the United States Olympic Training Centers.

As an athlete himself, Dr. Talbott has competed at the national and international level in Rowing (as part of the United States National Team Development Program) and Triathlon (completing over 100 marathons, ultramarathons and triathlons, including 14 at the Ironman distance).

Dr. Talbott has reviewed articles and served on the Editorial Boards for several scientific journals, including The Journal of Dietary Supplements, The American Journal of Preventive Medicine, The International Journal of Sports Nutrition, Current Topics in Nutraceutical Research and The Journal of Nutraceuticals, Functional & Medical Foods. He is the former Director of the University of Utah Nutrition Clinic and taught as an Associate Clinical Professor in the Department of Nutrition, where he received the Outstanding Instructor Award in 2004. He also is a Fellow of the American College of Nutrition (ACN), American College of Sports Medicine (ACSM) and the American Institute of Stress (AIS), and holds professional memberships in the American Society for Nutrition (ASN) and the International Society for Sports Nutrition (ISSN).

Dr. Talbott’s most recent projects include the award-winning documentary film, Killer At Large—Why Obesity is America’s Greatest Threat (which has been screened for First Lady Michelle Obama at the White House) and the upcoming book, The Secret of Vigor (about the detrimental health effects of chronic stress).

MonaVie Launches Weight Loss RVLution

Press Release | 2/1/2012

"The beauty of this program is it's not a diet," says, Jeff Amos, MonaVie distributor. "This 90-day complete weight management program will focus on blood sugar stabilization — the key to sustainable, long-term weight management success. We invite anyone who has tried a diet and failed to come and join us on either Saturday, February 4, 2012 at 3:00pm or Tuesday, February 7 at 7:00pm. Our message is, 'Ditch the diet and join the RVLution!' to gain control of your weight and health once and for all." Our goal is to support Orange County in losing 20,000 lbs. in 90 days!

Nutrition expert Macdonald, who serves as spokesperson for RVLution, says that the MonaVie program merges "the best weight loss product with the most complete weight management plan on the market," and that those who commit to the program will see significant, sustainable results.

Macdonald explains the program focuses on three key principles: 1) Frequent meals that keep blood sugar levels steady and help to prevent overeating and blood sugar spikes; 2) Maintaining correct nutrition ratios — getting the right balance of protein, carbohydrates and fat in every meal; and 3) Managing meal size — eating smaller meals every few hours keeps blood sugar levels steady.

Join the RVLution and Become a RVLutionary!

Jeff Amos says this meeting is only the first in a series of meetings held to encourage and support those who decide to join the 90-day RVLution. "We're extremely excited because this program is not based on fads, quick promises or dramatic changes in diet. It works because it's doable and helps those who embrace it achieve and maintain the weight and health they've always wanted. We invite everyone to 'Join the RVLution and Become a RVLutionary' in 2012."

MonaVie Names CEO of New MVP Program

Press Release | 1/31/2012

“I am honored to assume this role with MonaVie,” said Adhikari. “I have great admiration for the company and tremendous respect for the vision of its founders. People are the most valuable resource of an organization, and, if they are carefully trained and respected, they can produce exceptional results for themselves and others. I am confident that MVP will take MonaVie to the highest level of success and significance.”

MonaVie Founder, Chairman and CEO Dallin Larsen says MonaVie recognized that finding the right executive to lead MVP will be crucial to its success, and that Adhikari has the perfect credentials and experience to fulfill MVP’s vision and mission. “Sachin is a talented, dynamic and innovative leader who has successfully developed and implemented training initiatives that have empowered tens of thousands of people around the world to achieve their potential as entrepreneurs, business leaders and successful independent business owners. His recognized international leadership in creating value-based training and leadership programs will be vital, as we continue to advance the MonaVie brand worldwide.”

Larsen says that MVP is a first in the direct sales industry — an enterprise-wide training system developed by the company in collaboration with, and through the support of, all its top distributor leaders. “When we started MonaVie seven years ago,” said Larsen, “we left the responsibility of education and training to our distributors, and it worked very well. Today, as a global company with operations in more than 20 countries managed by eight regional presidents, we felt it was time to bring the company together under one system, and to create a global brand that means the same thing in every market. MVP, which has been created by some of the most successful distributors in the world, does just that. It will unify and strengthen our company, and will be key to the next phase of our strategic growth.”

Adhikari holds a master’s degree in Business Management from the University of Mumbai, and, after his post-graduation, worked with several multi-national companies gaining experience in sales, marketing and business development areas. Through these experiences, Adhikari said he developed the belief that every person in the world is unique and has the potential to succeed. He also discovered that long-term growth and true progress can be achieved only through adherence to key values and business ethics.

In 1998, Adhikari joined Britt Worldwide (BWW), an international company that provides business education and mentorship programs to thousands of entrepreneurs in over 45 countries. After establishing the company’s operations in India, he quickly rose through the ranks and became CEO of the company’s Asia Pacific operations. Three years later, he was elevated to the position of Global Chief Operating Officer. During his years at BWW, he designed and spearheaded several key initiatives to leverage the growing company’s reach, and, today, BWW trains more than 400,000 people every month in over 500 locations across the globe. Most notably, Adhikari developed a well-known leadership program called “5-5-5 Prism of Success,” which is now being used by corporations, colleges and universities across India as a part of their entrepreneurial skill development curriculum and Life Skills program.

In 2009, The Institute of Economic Studies (IES), one of the world’s premier research-based organizations, awarded Adhikari with the prestigious “Udyog Rattan Award,” recognizing his outstanding vision and global leadership in the field of Training & Development. He also has been recognized by the Times of India, a leading Indian newspaper, for his outstanding contribution to the State of Maharashtra. His work was always well recognized in top business publications and media.

Next Generation of MonaVie to Launch in January

Press Release | 11/17/2011

MonaVie Founder and CEO Dallin Larsen said the Dallas event “will rock our company and this industry, will build upon the company’s previously unprecedented success and take MonaVie to a whole new level of significance.”

“MonaVie is only seven years old,” Larsen added, “but we’ve achieved things that no other company in this industry has been able to achieve, including being the fastest company to reach $1 billion in annual sales. However, we’re not satisfied to rest on our laurels, and, consistent with our long-term mission to generate abundance for people everywhere, we’re prepared to introduce the next phase of our company’s long-term strategy. Ultimately, our goal is to become a global, multi-billion dollar phenomenon that provides answers to millions of people seeking a realistic avenue to improve their lives. We want to be the best company for the world”

Jeff Cohen, MonaVie Chief Marketing Officer, said that in today’s economic climate, in which Gallup Chairman Jim Clifton estimates that more than one billion people are either unemployed or underemployed, the launch of MonaVie 2.0 couldn’t come at a more opportune time.

“MonaVie 2.0 will provide an exciting opportunity for the millions of people who are seeking a way to either replace or supplement their income,” said Cohen. “The product innovations we are announcing, along with our universal business distributor training solution, MVP, will offer individuals across the globe a whole new chance to change their life—whether they’re already a MonaVie distributor or someone who is currently looking for a path to a more meaningful life.”

While Cohen said the details of the product announcements are still under wraps, he did elaborate on MVP. “Its beauty is that it is a universal, all-in-one system that is designed by distributors for distributors. MVP will offer access to localized business tools, reliable and ongoing communications, corporate and distributor sponsored events, personal and professional development opportunities, promotional and branded premium items, and more—all designed to facilitate distributor success at any level. MVP will help new distributors start out right and then continue to achieve success all along the way, as they seek to achieve their personal business goals.”

Cohen concluded, “If you think MonaVie’s first act was groundbreaking, we invite you to join us in Dallas for what promises to be an historic event.”

MonaVie Announces In House Advertising Agency

Press Release | 10/5/2011

“MonaVie Ink is based upon one of the Company’s core initiatives, introduced by MonaVie Founder, Chairman and CEO Dallin Larsen, to assemble a world class corporate team,” said Jeff Cohen, MonaVie’s Chief Marketing Officer (CMO), who will oversee the agency. “We are fielding a team of award-winning marketers, communicators and designers, whose initial charge is to introduce distributors and customers to the Company’s next strategic phase, MonaVie 2.0, which will be unveiled at a special event this January in Dallas.”

Cohen said MonaVie 2.0 will include a revolutionary approach to the Company’s product line, as well as a worldwide, MonaVie-facilitated business building and training solution designed by distributors for distributors, known as MVP (MonaVie Values People). Never before in the direct selling industry has a company partnered more closely with distributors to create a universal system to grow their business on a global scale.

Based at MonaVie headquarters in Salt Lake City, Utah, MonaVie Ink will strategically partner with some of the largest print, production and online companies to provide marketing and communications services to the Company and its distributors, including:

Advertising Creative Services Product Management & Marketing On-Air Promotion Concierge Client Services Sports Marketing Public Relations Social Media Engagement Web Management Merchandising Event Coordination Audio/Visual Productions

MonaVie Ink’s first initiatives have been two ads which ran in the September 16 and September 23 issues of USA Today. Response to the first ad, offering a free product sample, was overwhelming, and the second ad — underscoring the opportunity that direct sales, and MonaVie in particular, holds for the one billion unemployed and underemployed people in the world — scored millions of impressions. “MonaVie has already changed millions of lives during its first six years,” said Cohen, “and, as we launch MonaVie 2.0, MonaVie Ink will be the vehicle to promote the message that our company offers people throughout the world an opportunity to live a more meaningful life.”

In addition to advancing the company’s core business initiatives, Cohen said the new agency will support the efforts of MonaVie’s charitable arm, known as The More Project, founded in 2005. The initial mission of The More Project has been to improve living conditions for impoverished families in Brazil, a country that is the source of the acai berry that has improved so many lives. MonaVie Ink will now support The More Project’s evolution into a global charity. “MonaVie executives and distributors are passionate about The More Project,” he said, “and MonaVie will be instrumental in ensuring the growth and success of this critically important initiative.”

MonaVie Announces New Products

Press Release | 9/28/2011

The products continue in the vein of their brand but offer a unique twist on their other products. Their purpose is to help people's health by supporting joint, heart, and immune health. This is done mainly through antioxidants that promote general health.

MonaVie juice distributor is now featuring these new items on the MyMonaVie websites. The first item is an RVL three day sample pack that is intended for travel. The next item is a 2-ounce juice shot that is "packed with nutrients, antioxidants, and polyphenols" that promises to help "you stay healthy on the go." The third and final new product is a single serve packet that will fit right in your purse or bag. It purportedly has a wider array of nutrients than a normal meal and only half the calories.

In addition to the products, MonaVie is also known for the various MonaVie business opportunity options that they offer. It has proven to be successful for many people and this part of MonaVie continues to grow.

MonaVie was created in 2005 and has enjoyed a lot of success. By 2009, MonaVie had already moved up to number 18 on the Inc. 500 list and they were number 1 in the Food and Beverage category. In 2010, their success continued as they moved into the $100 Million Club from Direct Selling News. Currently, MonaVie is ranked number 1 in the Fast 50 edition of Utah Business magazine.

The success of MonaVie does not end there. They have also been featured on a number of prominent media outlets - outlets such as MTV Cribs, Rachel Ray, the Today Show, Businessweek and Vogue to name a few.

In addition to the health juices that MonaVie offers, MonaVie is also known for its extensive line of energy blends and weight solutions. The energy blends are meant to provide a natural energy boost without the unhealthy components of traditional energy drinks. The weight solutions also offer a "natural solution" that helps to boost metabolism for natural weight loss.

For more information on MonaVie, visit www.MyMonaVie.com.

MonaVie Adds VP Corporate Communications

Npros.com | 9/26/2011

He will be responsible for creating and implementing an internal and external messaging strategy for MonaVie that is aligned with the company's “a more meaningful life” mission statement. He will report to CMO Jeff Cohen.

Most recently, Sando led his own communications consultancy in Los Angeles. He also served as SVP of corporate communications at King World Productions, prior to its purchase by CBS,

Monavie Names New CMO

Press Release | 7/22/2011

As CMO for MonaVie, Cohen will be responsible for the development and implementation of fully integrated marketing strategies across all MonaVie brand product categories and communication channels. Specifically, this includes MonaVie MVP, the company’s new worldwide training and education platform launching in 2012.

"I am so excited to bring Jeff to MonaVie as part of our efforts to build a world class corporate team and introduce Fortune 100 marketing to our company through MonaVie MVP," said Dallin A. Larsen, founder, chairman and CEO of MonaVie. "Jeff is an outstanding marketer whose deep understanding of business, product and consumer behavior, along with a proven approach across diverse geographies and cultures, will be a tremendous asset and help MonaVie distributors build their business around the world."

Cohen brings more than 25 years of strategic marketing, product marketing, advertising and promotion experience to MonaVie. Most recently, he was the chief strategist and CMO at ISB, where he focused on executing brand objectives and wealth creation for its clients through marketing solutions that included executive speaking, content development, distribution, publishing and brand management. Prior to this, he was the primary architect for both the digital signature and digital collateral movements, where Fortune 500 companies such as AIG, The Hartford, McKesson, IKEA, Lexus, Dick's Sporting Goods and worldwide publishers like Penton Media and Oxford Press could perform the highest form of secure electronic transactions as well as create, distribute, view and buy through digital online catalogs, books and publications.

Cohen also comes to MonaVie with a unique combination of entertainment, consumer package goods and technology experience. He has led worldwide marketing and communications strategies for some of the world’s most well known and admired products and brands, including CBS, NBC, Turner Broadcasting, Kellogg's, Coca-Cola, Pitney Bowes and CheckFree. Cohen also is credited with introducing the CNBC and TNT networks, and for bringing home banking and e-billing to the consumer and business marketplaces.

“MonaVie is one of the world’s most successful, innovative and well known brands in community commerce today,” said Cohen. “I am looking forward to building upon its solid name, heritage and outstanding products.”

Cohen has held a series of appointments, including a four year period on The United States Olympic Committee, and is a graduate of the University of Missouri, School of Journalism.

Monavie Raises 1.5 Million Against Brazilian Poverty

Press Release | 6/20/2011

MonaVie Accuses Zrii Of Copying Pay Plan

Npros.com | 6/27/2010

MonaVie alleges that Zrii's pay plans have a “nearly identical arrangement, coordination and special layout of the titles, paragraphs and sections, highlighted examples, notes and graphic depictions.” According to Graden Jackson, MonaVie's attorney, Zrii lifted various provisions, almost word for word out of MonaVie's compensation plan. Zrii's attorney, Mary Anne Wood, denied the allegations stating that neither her nor Zrii sees any copyright infringement.

MonaVie mentioned in InteSolv recognition by Adobe

Npros.com | 5/28/2010

“MonaVie is a fast moving and forward thinking organization. As a result, they needed an eLearning solution that would meet their current needs while building a foundation for the future,” states Rogers.

The full article can be read at the link below.

MonaVie Introduces Newest Generation Energy Drink

Npros.com | 5/8/2010

"We are creating a new category in the energy drink market with MonaVie EMV and MonaVie EMV Lite. Our category is longer lasting, healthy, sustained energy. The introduction of MonaVie EMV Lite offers the calorie-conscious consumer a healthy energy solution, without having to sacrifice taste. Independent taste tests show that MonaVie EMV and MonaVie EMV Lite placed first for overall preference over the leading energy drinks." said MonaVie Senior Vice President, Jeff Graham.

"We used stevia in the formulation of MonaVie EMV Lite to offer a reduced calorie version of our signature energy drink. When you reduce calories you have to put something back in to give it flavor. We went with stevia to give MonaVie EMV Lite that natural sweetness." He added

MonaVie EMV drinks are sweetened with a kind of stevia called Reb-A 99%, the purest form of stevia available, in addition to being touted as being free of the artificial flavors, sweeteners, colors, and preservatives, which are typically included in over 95 percent of competing energy drinks found on the market today. The calorie free stevia is extracted from the leaves of a plant found in South America and used all around the world as a natural sweetener. Included in MonaVie EMV Lite juices are a proprietary blend of antioxidant-potent fruits, such as acai and maqui, both of which provide energy. The beverages are lightly carbonated, and are advertised as being able to increase physical performance and endurance as well as mental concentration.

Oprah Settles Suit With MonaVie

Npros.com | 5/6/2010

The lawsuit was filed in August 2009 when the accused used their names and images without permission in order to promote products. The suit alleged that when Oz made an appearance as a guest on the show, the defending companies started marketing products using Oprah and Oz as endorsements.

Graden Jackson, a company counsel for Monavie explained that the company was mistakenly included in the lawsuit and that it has been officially settled. While several company's distributors engaged in using images of Oprah and Oz, Monavie was not among them.

"It was a very amicable settlement," according to Jackson.

According to Marc Rachman, Oprah's attorney, many of the allegations were able to be settled amicably, and that they had hoped to settle the rest.

"They are done, without admitting liability, but everyone is agreeing to some type of stipulation to not use Oprah and Dr. Oz's names, image and trademarks going forward," said Rachman.

MonaVie Settles Oprah and Dr Oz Lawsuit

Npros.com | 4/26/2010

The lawsuit, which was filed in the United States District Court on August 19, 2009, named more than 40 companies that have used Oprah’s and Dr. Oz’s names, trademarks and images without permission to promote their products, including acai related products. In addition to making improper and illegal health claims—from cancer cures to promises of weight loss—these companies frequently offer trials of acai products, gather consumer credit card information, and then bill the customer shipping and handling fees to which they had not agreed.

MonaVie was named in the lawsuit for incidents involving unapproved distributor websites and social networking sites—all of which are now non-operational or shut down. “At MonaVie we do not condone the unauthorized use of Oprah Winfrey’s and Dr. Oz’s names, images and trademarks and regret that consumers were misled in any way by others,” says MonaVie President, Dell Brown. “As a first time player in the acai nutritional beverage category, we too have experienced frustration at seeing our own trademarks and licenses misused.”

MonaVie is committed to the success of its distributors, and in doing so, employs a large staff of compliance officers who seek to ensure that each and every independent distributor follows proper guidelines in advertising their business.

In an agreement among the companies, MonaVie will take every reasonable action to prevent independent distributors from using the names, images or trademarks of Oprah Winfrey and Dr. Oz without permission to advertise their businesses. Any distributor who is found in violation of this agreement will be subject to steep penalties including, but not limited to, the withholding of commissions. In connection with the resolution of the lawsuit, MonaVie has agreed to enter into a stipulated court approved injunction to be filed in the case which addresses the claims made in the lawsuit. Under the injunction, MonaVie is agreeing not to use without permission Oprah Winfrey’s or Dr. Oz’s names, images, or trademarks in any future advertising.

“Although many television, entertainment and heath personalities have advocated for the health benefits of the acai berry, at no time did Ms. Winfrey or Dr. Oz endorse MonaVie’s products,” says Brown. “With interest in the acai berry at an all-time high, we are totally committed to protecting consumers and alerting them to beware of false advertising regarding the acai berry—this is the MonaVie Promise.”

MonaVie vs XOWii-Lawsuit Details

Npros.com | 4/11/2010

Filed December 17, 2009 the lawsuit alleges XOWii and its officers and named distributors of a disinformation campaign designed to steal the company's sales force.

Click on the link to view the lawsuit.

MonaVie Introduces Daily Immune Defense

PR-inside.com | 1/13/2010

“MonaVie brings innovation in the healthy lifestyle product category with the introduction of (M)mūn,” says Jeff Graham, MonaVie vice president of product management. “We have exclusive rights to market Wellmune® in our industry, delivering a daily immune defense solution to the health-conscious consumer who is on the go.”

MonaVie Ranks No 1 in Utah Business Fast 50 Awards

Npros.com | 9/3/2009

MonaVie was honored at a special awards ceremony on August 27, 2009, at the Grand America Hotel in Salt Lake City, Utah. The ceremony included remarks from Derek Miller, acting executive director of the Governor’s Office of Economic Development. According to Miller, Utah has been ranked as the No. 1 most dynamic economy in the nation and has seen 50 percent growth since 2007.

Oprah Suing MonaVie

Npros.com | 8/24/2009

Winfrey and Dr. Memhet Oz have filed suit against 40 companies either selling açaí or related products, with their name endorsements on them.

According to the complaint, such companies are "fabricating quotes or falsely purporting to speak in Dr. Oz's and/or Ms. Winfrey's voice about specific brands and products that neither of them has endorsed."

"Consumers should be aware that neither Oprah Winfrey nor Dr. Oz are associated with nor do they endorse any açaí berry product, company or online solicitation of such products, including MonaVie juice products," a statement read on Winfrey's Web site. "Neither Oprah nor Dr. Oz are associated with nor do they endorse any specific resveratrol product, company or online solicitation of such products. Any companies that misrepresent their affiliation are making false claims."

MonaVie on Inc Magazine Top 500 List

Business Wire | 8/16/2009

Inc. magazine (www.inc.com) today announced its 28th annual Inc. 500/5000 ranking of the fastest-growing private companies in the United States. With over 27 million businesses registered in the United States, the Inc. 500 list represents the top-tier businesses in America today. MonaVie (www.monavie.com), maker of premier acai-based nutritional and energy drink products, ranks No. 1 in the Inc. 500 Food & Beverage category, No. 3 in Revenue and No. 18 on the overall Inc. 500 list. “This achievement puts MonaVie in rarified company,” says Jane Berentson, Editor of Inc. magazine. “The elite group MonaVie recently joined has, over the years, included companies such as Microsoft, Timberland, Intuit, Jamba Juice, Oracle and Under Armour.” MonaVie will be featured on the Inc. 500 list in the September edition of the magazine.

MonaVie is a direct seller of nutritional beverages made from unique blends of nature’s superfruits. Launched in 2005, MonaVie was created by a team of partners with extensive backgrounds in the direct selling industry and with health products. Cumulative sales topped $1 billion in 2008, and MonaVie now operates in 10 countries, with international expansion continuing.

“When Henry Marsh, Randy Larsen and I sat down at a kitchen table back in 2004 and literally dreamed up MonaVie from our hearts and minds, we knew we wanted to create a global business with a spirit of abundance and giving back,” says MonaVie Founder, Chairman and CEO Dallin A. Larsen. “Being named to this list — and ranking No. 1 in our Food and Beverage Category — is a testament to dreaming big and working hard. In a short four and a half years, we have built a company that has generated what is quickly approaching $2 billion in cumulative sales. We are now perfectly positioned to expand around the world as well as throughout the United States. Considering that many other successful direct selling companies are thirty and forty years old and older, reminds me that at MonaVie, we are still in the infancy stage of our business. I believe our momentum will continue for the next several decades.”

The 2009 Inc. 500/5000 list measures revenue growth from 2005 through 2008. To qualify, companies must have been founded, and must be generating revenue, by the first week of 2005, and be U.S.-based, privately held, and independent — not subsidiaries or divisions of other companies. The companies of the Inc. 500 represent the top tier of the Inc. 5000, which can be found on Inc.com.

About MonaVie LLC

MonaVie LLC is a rapidly growing company that distributes products to markets around the world. Introduced in January 2005, MonaVie develops and markets scientifically formulated, premium quality products, specifically for person-to-person distribution. Developed with a philosophy of Balance-Variety-Moderation, MonaVie brand products deliver phytonutrients and antioxidants to promote and maintain a healthy and active lifestyle. In June 2009, MonaVie introduced to the market a healthy alternative to traditional energy drinks. A welcomed addition to the company’s premier line of products, MonaVie EMV™ (www.monavie-emv.com) contains a 100 percent natural energy blend formulated to increase performance, endurance and concentration by kicking up your energy level and keeping it there — without a subsequent crash.

The company is led by Founder, Chairman and CEO Dallin A. Larsen; Founders and Vice Chairmen Randy Larsen and Henry Marsh; President and Chief Operating Officer Dell Brown; and Chief Financial Officer Devin Thorpe.

MonaVie Sponsors Dale Coyne Racing

Npros.com | 5/25/2009

MonaVie hopes to capitalize on the branding opportunity and the worldwide exposure.

"Regardless of how he does, it brands MonaVie," Henry Marsh, MonaVie co-founder, told the Deseret News. "If he does really well, it's just gravy."

The Indy sponsorship is the second major deal struck by the company. In September 2008, MonaVie announced an agreement to become an official juice of Major League Baseball's Boston Red Sox.

MonaVie Mentioned in Acai Berry Article

Npros.com | 5/15/2009

U.S. consumers are turning a "a typical poor people's food into something like a delicacy," said Oscar Nogueira, who specializes in the fruit at Embrapa, Brazil's agricultural research company.

"Our granddaughter is turning 3 and we're going to have family coming to our house," said Neves, 68, as she paid 20 reais ($9.40), or about 7 percent of her monthly household income, for 2 liters (2 quarts) of the thick mush at a local street market.

Acai grows on palm trees and looks like a blueberry. In the Amazon, it is beaten, diluted in water and eaten with manioc, meat, fish or dried shrimp.

The pulp provides more protein in relation to its weight than eggs and milk, and has high levels of anthocyanin, an antioxidant, as well as vitamins E and B1, potassium, iron and calcium, according to Embrapa.

The Para government recommends its consumption. The berry is popularly associated with bone and muscular strength, longevity and a healthy immune system, said Lucival Cardoso, the state's chief health inspector.

"We encourage families to give acai to children as young as 6 months," Cardoso said. "It's also very filling; that's why it's traditionally associated with low-income family diets."

"We are happy that people on the other side of the world are able to enjoy our acai, but we don't want to have to go without it," Neves said. "Why should we suffer so people who don't even know anything about the fruit can have their acai pills?"

MonaVie Declared Official Juice of the Red Sox

Npros.com | 4/26/2009

“We’re proud to continue our relationship with MonaVie for a second season,” says Red Sox Chief Sales and Marketing Officer Sam Kennedy. “MonaVie’s commitment to growth in their category and excellence in the marketplace makes them valued partners of the Boston Red Sox.”

The sponsorship agreement supports MonaVie’s mission and focus on health and wellness, and will help MonaVie’s growing distributor workforce to introduce MonaVie Pulse™, MonaVie Active® and MonaVie® Original acai beverages to a new demographic of enthusiasts.

“We are thrilled to be associated with the Boston Red Sox,” says MonaVie Founder and President Dallin Larsen. “It is no coincidence that we are partnering with a team that clearly demonstrates a dedication to achievement and a winning attitude.”

The partnership comes on the heels of a growing interest and enthusiasm for MonaVie products among professional and amateur athletes. “I believed that when we started MonaVie, we’d attract world-class athletes,” says Larsen. “This partnership with the Boston Red Sox shows that we’ve done just that.”

MonaVie in the Hutchinson Leader

Npros.com | 4/24/2009

MonaVie, which features high-mineral, high-antioxidant juice extracts from the Brazilian superfruit acai (pronounced ah-Sigh-ee) berry and 18 other fruits, is distributed by a growing stable of direct marketers.

A tasting event is planned for 3 p.m. Saturday, May 2, at the Hutchinson Event Center. Free samples will be provided.

“The big thing for me is the cholesterol control. I take the Pulse formula (in the red bottle) with plant sterols for cardiovascular health and to get away from taking medicines,” Novak Ardolf said. Pulse has antioxidant polyphenols.

The Active formula (in the green bottle) aids in muscle and joint health. The original purple bottle formula features the juice of 19 fruits, including the acai, an almost black purple berry about the size of a blueberry.

MonaVie Transforming Public Image of Direct Selling

Press Release | 2/17/2009

The green Lamborghini Murcielago at the front of the ballroom signaled the day’s main event.

“What better way to start the New Year,” Dallin began, “than to announce the second Crowne Black Diamonds in the world of MonaVie!”

For MonaVie (www.monavie.com)—maker of the premier blend of the Brazilian acai berry—distributors are the most important aspect of the company. At this particular regional meeting in Anaheim, California, the grand finale was the company-wide recognition of Steve and Gina Merritt from Lantana, Florida—only the second distributorship in MonaVie’s history to achieve the company’s top tier ranking (Crowne Black Diamond).

MonaVie in the Examiner

Examiner.com | 2/14/2009

One 4 ounce serving of MonaVie per day entitles you to the equivalent of 14 servings of antioxidant rich fruits. I personally have been taking this product the past month and have been experiencing some fantastic results. I feel better, more energized and feel like my food cravings have subsided.

MonaVie Introduces New Pulse Gel

Npros.com | 2/2/2009

“MonaVie Pulse delivers a powerhouse combination of ingredients to aid in heart health, in addition to a superior level of antioxidants,” says Dallin Larsen, MonaVie founder and president. “And now with the release of MonaVie Pulse Gel packs, heart health is more convenient for athletes, outdoor enthusiasts, road warriors, and others who are on-the go.”

The MonaVie Pulse formula is enriched with plant sterols, which studies suggest play a key factor in lowering cholesterol. Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams and as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings of MonaVie Pulse Gel contain 0.8 grams of plant sterols.

MonaVie Research Published in No 1 Ranked Journal

The Open Press | 1/20/2009

Specifically, the Journal of Agricultural and Food Chemistry is the No. 1 journal in total citations (45,286) and articles published (1,530), out of 35 journals in the Agriculture, Multidisciplinary category. The journal publishes research results dealing with the chemistry and biochemistry of agriculture and food with a focus on original research representing complete studies, rather than incremental studies.

MonaVie Featured on CBS The Doctors

Free Press Release Center | 1/20/2009

The MonaVie formula is a blend of 19 fruits, including the antioxidant-rich acai berry as the foundation ingredient. Acai contains concentrated levels of anthocyanins—a family of antioxidants that assists in neutralizing the harmful effects free radicals can have on the body. Unsaturated fats found in the acai fruit at unusually high concentrations facilitate the fruit’s antioxidant compounds. To read a synopsis of the show, visit thedoctorstv.com, or click here to view clips from the segment.

MonaVie President Addresses Johns Hopkins Grads

Press Release | 1/13/2009

Larsen was chosen to be the keynote speaker by a cohort of 26 graduating students from Johns Hopkins University’s Carey Business School, and according to MBA student Rob McFadden, “Dallin was at the top of the list of business professionals we wanted to hear from.”

"There is something compelling in his story,” says McFadden. “As graduate students we aspire to what he has already achieved--to conceive an idea and then take it to the world and have it embraced.”

MonaVie on KPNX 12

KPNX 12 News | 10/5/2008

Some of those drinks include exotic ingredients like the acai berry which comes from the Amazon region of Brazil. One of the popular drinks, called MonaVie, is not sold in stores but by private distributors who host prospective customers at tasting parties.

A 25-ounce bottle of MonaVie retails for $45. But Victoria Zinser, a Valley distributor, says there are discounted prices for distributors and preferred customers. For example, those who pay a one-time $39 fee can order a four-bottle case for as little as $120, plus shipping. Other discounts are available for bulk and monthly orders.

MonaVie Announces New Acai Beverage

Press Release | 9/27/2008

MonaVie Pulse will be available to consumers in the United States on Friday, September 26, 2008, through MonaVie's network of independent distributors.

MonaVie Names New CFO

MarketWatch | 9/22/2008

MonaVie in the Deseret News

Deseret News | 8/15/2008

"Athletics prepared me for this," he says in his office. "I haven't encountered any situation in business that even comes close to the pressure and stress you experience at the Olympics. I've been through the refiner's fire."

Welcome to the second half of Marsh's life. Now 54, Marsh is co-founder and executive vice president of MonaVie, a wildly successful multilevel marketing company that sells a health juice consisting largely of an exotic berry from South America.

Trademark Suite Against MonaVie Dropped

PR Web | 5/27/2008

MonaVie Named in Multi Billion Dollar Lawsuit

Salt Lake Tribune | 5/27/2008

San Diego-based Imagenetix Inc. contends MonaVie engaged in a "scheme and conspiracy" by claiming its products contained Celadrin, an ingredient in remedies marketed by Imagenetix that are designed to ease arthritis pain, joint inflammation and promote joint health. The lawsuit, filed in U.S. District Court in San Diego, names MonaVie founder and president Dallin Larsen, other executives, distributors and employees, and related business entities. Calls seeking comment were not returned by Larsen or attorneys representing Imagenetix. Imagenetix is seeking a jury trial and has asked the court to bar MonaVie from making future claims regarding Celadrin.

MonaVie on CBS 4 Denver

cbs4denver.com | 5/27/2008

Steve Rosdal drinks an ounce or two of Bazi every morning and swears by it."I haven't had a cold or the flu in a couple years. I just feel great on Bazi," he said. Bazi is a Colorado product loaded with vitamins and minerals as well as eight different fruits and berries, including the jujube fruit from China and the very popular acai berry.

Acai berry drinks have become the new rage on the health food circuit. Early research on the acai berry (pronounced "ah-SIGH-ee") shows it has antioxidant properties.

MonaVie Files to Dismiss Quixtar Lawsuit

Emediawire | 4/22/2008

Monavie Launches Free Agent Initiative

Npros.com | 4/8/2008

MonaVie Receives Growth Capital

RTT News | 3/26/2008

MonaVie develops and markets scientifically formulated, premium quality nutritional products, specifically for person-to-person distribution.

TSG pioneered focused investing in high-growth, well-branded and well-managed consumer companies and has an exceptional 20-year track record.

Quixtar Files Suit Against MonaVie

Npros.com | 3/22/2008

Quixtar's filing is intended to protect consumers from false health claims as well as ensure its IBOs are not damaged from unfair competition stemming from false claims. Quixtar, a respected member of the Direct Selling Association, also hopes to protect other direct selling companies from MonaVie's deceptive tactics.

The Complaint contains numerous examples of false health claims made by MonaVie and its distributors. For example, the Complaint includes transcripts of MonaVie meetings with speeches by "doctors" who falsely claim that MonaVie can cure cancer, stop aging at a rapid pace, improve vision, and eliminate pain. The "doctors" describe "dosages" of MonaVie to falsely imply that it is a medicine.

In addition, MonaVie distributors have attempted to raid Quixtar IBO organizations using these false claims.

The Complaint explains that while MonaVie has only been around only a few years, its founder was associated with a now defunct company which enjoyed tremendous growth by marketing a "superfood" derived from a sea plant. The Food and Drug Administration (FDA) took action against the company for unsubstantiated therapeutic claims for mitigating various diseases. The company eventually stopped selling the product and its remaining inventory was destroyed under FDA supervision.

MonaVie on News2

cw2.com | 3/12/2008

Some say it's changing their lives, making them healthier and feeling better.

Recently in Douglas County, an event was held in Lone Tree to promote the drink, which has exploded in states like Florida, Utah and Oklahoma.

"Colorado is the healthiest state in the country and Mona-Vie is going to be big," said local distributor Rhonda Gruenewald of Castle Rock.

Mona Vie is a multilevel marketing company out of Salt Lake City, Utah. It relies on independent distributors to sell and share the story of it's product.

Acai Berry Touted for Health

ABC30.com | 2/26/2008

Blueberries, grapes, pomegranates oh my! These fruits pack powerful nutrients and antioxidants which protect the body's cells from damage and disease. But there's a new berry in town. Earlier this month, Doctor Oz featured the acai berry on the Oprah show. The berry, found only in the Amazon rainforest, was part of his "ultimate anti-aging checklist."

"It has twice the antioxidants as a blueberry," claims Dr. Oz. "Monavie" is an acai berry juice blend sold by independent distributors like Randy Woodward of Fresno. "You can just drink two ounces in the morning and two at night. And four ounces is equivalent to 14 fruits a day," says Woodward. The juice tastes like a mix of chocolate and blackberries but the cost is not so sweet. A $35 bottle lasts a week. That's four bottles a month, $140/month and $1680/year!

MonaVie Recommended in Herald Citizen

Cookeville Herald Citizen | 2/4/2008

A high-quality multi vitamin/multimineral, omega 3 and 9 fatty acid fish oils, extra vitamin D, magnesium, Coenzyme Q10, alpha lipoic acid and L-carnitine are the nutritional supplements most recommended for reducing inflammation. A concentrated antioxidant, anti-inflammation fruit drink like MonaVie would be very beneficial as well.

Acai Berry Top List Superfood

PR Web | 6/1/2006

(PRWEB) May 17, 2006 -- In many personal testimonials people say they are living well, doing away with ailments and arthritis pain, have more energy, are reducing muscle and joint aches, increasing sexual appetite and performance, reducing stress, improving digestion, and are left feeling great all day, every day.

Dr. Nicholas Perricone appeared on The Oprah Winfrey show to promote his book "The Perricone Promise: Look Younger-Live Longer in Three Easy Steps" in which he lists the Ten Super Foods to Rejuvenate the Body. He rated the Acai Berry as #1, calling it one of the most nutritious and powerful foods in the world and the Oprah Winfrey website lists the ascai bery the same way.