Jusuru News

Modere Acquires Jusuru

Press Release | 1/22/2017

Modere offers a category-leading portfolio of live clean lifestyle essential consumer products. Its offerings include safe and effective products for health, wellness, beauty, personal care and household care, which are distributed through its innovative Social Retail model. Modere is a portfolio company of Z Capital Partners, L.L.C., a leading alternative asset management firm with $2.2 billion in regulatory assets under management across complementary private equity and credit businesses.

The addition of Jusuru to Modere will accelerate the international expansion of Jusuru's award-winning Collagen/HA Matrix Technology™ and fuel future Modere health, wellness and personal care products. Jusuru will become the new Modere Collagen Sciences™ division, and will be led by Jusuru's co-founder and President Asma Ishaq. During the gradual integration process, both companies' businesses will continue to operate as usual.

"We are excited to join forces with Jusuru and market its patented, science-based collagen and HA (Hyaluronic Acid) products. Modere is experiencing significant success with our global Social Retail model and rapid growth in the United States. The acquisition of Jusuru will further expand our reach to position Modere to meet our global goal of 10 million healthy homes by 2020," said Robert S. Conlee, Modere's Chief Executive Officer. "Both companies have a shared mission and commitment to developing safe and effective products, and Jusuru's customer-based direct sales philosophy aligns with Modere's new Social Retail model, providing an income opportunity for everyday entrepreneurs while benefiting our customers worldwide."

"We are thrilled to bring our unique nutraceutical collagen technology to Modere and align ourselves with the company's live clean philosophy," said Asma Ishaq. "Modere's customer-centric Social Retail model, which is the future of direct sales, capitalizes on the rapidly changing retail landscape. By leveraging Modere's modern marketing and global support, we look forward to introducing Liquid BioCell™ internationally and providing greater opportunities for our sales force of Independent Representatives to bring health and wellness benefits to individuals worldwide."

"I am proud of Modere's continued growth through its category-leading portfolio, innovative Social Retail business model and best-in-class global market delivery," said James Zenni, President and Chief Executive Officer of Z Capital. "The addition of Jusuru will create immense opportunity to diversify its offerings by utilizing Jusuru's patented superior collagen products. The breadth of our collective expertise in marketing safe, innovative health and wellness products will create additional opportunities for Modere. Z Capital looks forward to welcoming the Jusuru team members and continuing to support Modere's success."

Jusuru Launches TRIA Energy Supplement

Press Release | 6/17/2016

Each 8.4 oz. can of TRIA™ provides a healthy boost for energy, mood, motivation, concentration, metabolism, muscle tone, skin, hair, nails, cellular health, and wellness.

Jusuru president, Asma Ishaq states, “Since its inception, Jusuru International has been delivering quality nutraceutical and skincare formulations. I’m especially excited about expanding our product line to the energy sector as it opens up growth opportunities for our business, and offers unique, healthy, and functional benefits to the energy consumer. Our unique clean energy complex, antioxidant fruit extracts, and patented Liquid BioCell® make TRIA™ more than energy, an antioxidant, or beauty boost...it's all of these in one and there's nothing like it in the marketplace.”

Jusuru Launches New Products at 6th Annual Convention

Press Release | 9/20/2015

Liquid BioCell PURE, a liquid nutraceutical, was launched to strategically expand Jusuru's market, both naionally and internationally. As an extension to Jusuru's signature Liquid BioCell™ product line consisting of LIFE, SPORT, and SKIN formulas, Liquid BioCell PURE meets the needs of consumers with special dietary restrictions. The new PURE formula consists of pure, concentrated Liquid BioCell, has less than 5 calories per serving, and is sugar-free with zero carbs.

Additionally, the company launched Liquid BioCell Singles, single serving pouches of each of its liquid nutraceuticals. Liquid BioCell LIFE, SPORT, SKIN and the newly launched PURE will all be available in the Singles packaging for convenience, travel, and sampling.

With a standing room only crowd at the Tropicana in Las Vegas, Nevada, the event began with a Rewards and Recognition Gala, which celebrated the company's independent representatives' achievements and growth. The event escalated with new product announcements, extensive training by Jusuru's Scientific Board, inspirational stories from professional athletes, and a captivating keynote address by special guest, Robert Kiyosaki.

Jusuru President Asma Ishaq commanded the audience as she stated, "Liquid BioCell is the premier source of collagen with a unique naturally-occurring matrix of hydrolyzed collagen type II, hyaluronic acid and chondroitin sulfate and a patented manufacturing process that produces an ideal molecular weight that the body can actually absorb. With nearly 20 years of research and development, human clinical trials, and a multitude of awards, Liquid BioCell is the leading product of its kind. Our goal is to be the most recognized source of collagen in the world."

Ishaq also announced that through its partner, Vitamin Angels, Jusuru representatives have helped save the lives of 78,736 children around the world. Vitamin Angels is an international non-profit that helps at-risk populations in need – specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life-changing vitamins and minerals. In the shopping cart of Jusuru's website, buyers have the ability to choose to donate $1, $5, or $10 as they check out. Every $10 donation provides life-saving vitamins to 40 children for an entire year. Jusuru matches every donation. This year, Jusuru representatives also visited the destitute village of La Jungla, Mexico and commissioned the building of a well, providing clean water for the community, and delivered essential supplies to the impoverished community as part of the company's Buckets of Hope initiative.

"All of the announcements made at our sixth annual convention are the proud result of an incredible leadership team at the home office and in the field. It was certainly our best year and event in our company's history, and we will continue to deliver the enthusiasm, investment in growth, innovative marketing tools, and dedication to science-based products for our consumers and representatives into an exciting future," stated Ishaq.

Anticipating record growth and expansion in the coming year, the company announced its next annual conference, R2E17 will be held in Orlando, Florida February 23 - 25, 2017, along with a series of regional events across the U.S. in 2016.

Jusuru Liquid BioCell Life Named 2015 Editors Choice Award Finalist

Press Release | 8/20/2015

Five 2014 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 17 different categories. Liquid BioCell Life was named to the short list in the Joint Health Supplements category. Primary consideration for the award will be given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell met the judging committee’s high standards according to these areas of product evaluation.

One winner in each category will be announced at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations, set for October 7th and 8th at the Mandalay Bay Resort in Las Vegas, Nevada.

Jusuru president, Asma Ishaq comments, “Being recognized by the SupplySide committee is a testament to the efficacy and quality of our Liquid BioCell Life product. SupplySide has been the nutritional industry’s gathering point and we are more than honored to be chosen as a finalist for this award by an organization that is dedicated to the science, education, and innovation of the nutritional industry for almost twenty years.”

Jusuru International was launched in 2010 with Liquid BioCell Life as its flagship product which is formulated with a patented, highly-bioavailable liquid collagen and hyaluronic acid matrix, resveratrol, and 13 antioxidant phytonutrient fruits. Backed by multiple clinical trials, Liquid BioCell Life improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles from the inside-out without cosmetic injections, decrease dryness without the use of topical moisturizers, and reduce the enzyme that can make skin age.

"In the past few years we’ve had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "In considering hundreds of products, our team narrowed the field based on the unique positioning and ability to serve consumers with truly cutting-edge products."

Jusuru Ingredient Receives NutraIngredients Award

Press Release | 5/8/2015

"It's a true honor to receive this award and we appreciate the judging committee, VitaFoods, and NutraIngredients for recognizing innovative, evidence-based products like ours. It's important to our consumers to know that these world-renowned organizations have given their seal of approval on the research, effectiveness, and quality of our products," said Asma Ishaq, president of Jusuru International. NutraIngredients received a staggering number of entries, with the overall quality being very high.

The science behind the product is shown on the faces of thousands as testimonial to the ingredient's effectiveness. Collagen does not function by itself to support healthy joints and firm, youthful-looking skin; it works in conjunction with other essential components like hyaluronic acid (HA). Unlike the first wave of supplemental collagen products on the market that only contain collagen, second wave, advanced-science Liquid BioCell delivers a unique, patented, naturally-occurring matrix of hydrolyzed collagen type II, HA, and chondroitin sulfate to the joints and connective tissues of the body in an ideal molecular weight that the body can effectively absorb. Because it mirrors the joint's natural composition, the body can readily accept it. Furthermore, and adding to its unique competitive advantage, Liquid BioCell has been clinically tested independently on human subjects in double-blind, placebo controlled trials in U.S. based, IRB-approved CROs (Clinical Research Organizations) showing efficacy in both skin and joint health...

In a twelve-week human bioavailability study, researchers found that within 28 days, daily intake of Liquid BioCell led to a 6000% increase of hyaluronic acid (HA) in the body. HA supports cartilage and joint-lubricating synovial fluid and has water-holding properties that are essential for hydration, which brings elasticity and firmness back to the skin.

In an eight-week clinical trial, dryness nearly disappeared without the use of topical moisturizers. Plus, subjects experienced a significant increase in the skin's collagen content, reduction in lines and wrinkles, and improvement in skin's microcirculation, hydration, and skin tone.

An in-vitro study concluded that Liquid BioCell goes an important step further- it helps reduce hyaluronidase, the enzyme that breaks down HA in the body, providing long-lasting suppleness to aging skin.

Other clinical trials show that Liquid BioCell has a remarkably positive effect on joint mobility by reducing discomfort, helping to improve cartilage and connective tissues, and promoting joint lubrication. In an eight-week human clinical trial, 90% of subjects with chronic joint discomfort experienced a 40% improvement in physical activity. With continued use, many experienced significant improvement in mobility as well. A ten-week trial enrolling subjects at an advanced stage of discomfort showed that more than 70% experienced a significant reduction of joint discomfort, improving their daily activities.

Jusuru International Receives 2015 DSA Ethos Award

Press Release | 4/30/2015

The DSA Ethos Awards are designed to identify and promote programs that serve as examples of direct selling at its best.

“DSA congratulates Jusuru International for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “This program is an excellent example of the creativity and innovation that continue to drive our industry.”

Jusuru International was launched in 2010 with its flagship product called Jusuru Life Blend, formulated with a patented, highly-bioavailable liquid collagen matrix, resveratrol, and 13 antioxidant phytonutrient fruits. Backed by numerous industry awards and multiple clinical trials, Life Blend improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles from the inside-out without cosmetic injections, decrease dryness without the use of topical moisturizers, and reduce the enzyme that can make skin age. Users experience dramatic results and the company’s revenue has grown consistently at an exceptional rate since inception.

“We decided to reposition our flagship product as the hi-tech, highly-advanced, patented, award-winning nutraceutical that it is, build the brand as the premier joint health supplement and a state-of-the-art nutricosmetic, and expand the market to new target audiences. It’s an honor that the Direct Selling Association recognizes the success of our launch with the Ethos Award,” said Asma Ishaq, Jusuru’s president.

Jusuru International relaunched its company and its brand in 2014 with a new name, new logo, new packaging, new products, and new messaging, all targeted to reach new markets.

NAME, LOGO, AND PACKAGING. Jusuru Life Blend was renamed Liquid BioCell Life, based on the patented liquid collagen matrix, and along with this change came a new trademarked logo and new packaging that would position the product as a science-based nutraceutical. A "drop" element was custom designed for the new logo, with the outer drop characterizing the Liquid, the "b" representing BioCell, and the inner red drop defining the functionality of the product working from the "inside-out".

NEW PRODUCTS. With a formulation containing resveratrol and 13 antioxidant phytonutrient fruits, Liquid BioCell Life is targeted to meet the needs of the 50+ baby boomer market.

The dramatic clinical and user results regarding the skin benefits of Liquid BioCell identified a yet unmined opportunity among a younger female audience, ages 40 – 50, wanting to look

younger and ages 25 - 35 wanting to stay looking young. In response to a growing nutricosmetic market, forecasted to accelerate exponentially to $4.24 billion, Jusuru launched Liquid BioCell Skin, positioning it as a proprietary nutricosmetic with Liquid BioCell™, ceramides, collagen-boosting extracts, and 14 antioxidant phytonutrient-rich fruits.

Additionally, the company developed its Hello Beautiful App to coincide with the new product launch, allowing consumers to take before and after pictures to measure results that are time and date stamped and properly formatted to share on social media.

A new clinical study came to the conclusion that Liquid BioCell can protect the connective tissue of the musculoskeletal system and enhance recovery from intense exercise, illustrating promising new applications in sports nutrition, a market forecasted to grow 83% by 2019. Liquid BioCell Sport was launched in September, 2014 as a cutting-edge nutraceutical that fuels physical and mental performance, promotes joint and muscle fitness, and boosts recovery in one proprietary formula with Liquid BioCell, BCAAs, L-carnitine, 9 antioxidants, and unique performance-enhancing extracts. Liquid BioCell Sport is NSF Certified for Sport.

NEW MESSAGING. The company’s main website, Jusuru.com, was redesigned with a fresh, modern feel to better champion the product, attract new target markets, and convey the company’s scientific message in a visual, easy-to-understand format. The website is also designed with 7 targeted microsites, including LiquidBioCell.com, which allow the company’s salesforce to send prospects to targeted areas of interest.

To maintain professional brand integrity of the day-to-day marketing by its independent representatives, Jusuru also launched a highly-advanced marketing system called the Jusuru Media Center. The Media Center gives access to a complete library of professionally branded and customizable videos, audios, presentations, ecards, social media posts, catalogs, brochures, flyers, invites, banners, and more, and allows for measuring results.

RESULTS. Jusuru International’s patented, award-winning nutraceutical, Liquid BioCell ™, was successfully relaunched, and the initiatives have given the company’s independent representatives the vehicles to catapult their businesses and expand their market base, resulting in a 217% increase in sales.

Jusuru International Partners with Vitamin Angels

Press Release | 10/26/2014

Previously, the forward-looking nutraceutical company has honored its chartered commitment to give back by donating proceeds and manpower to nonprofits and critical causes. They have rehabilitated orphanages in Dominican Republic and schools in Jamaica, contributed to international relief efforts in Haiti and the Philippines, and donated to a local drug rehabilitation center, for example.

Today’s announcement of Jusuru’s partnership with Vitamin Angels marks a new, official, and systematic means by which Jusuru’s customers and distributors can consistently give back to thousands upon thousands of needy children and mothers. In 2014, Vitamin Angels is working to reach 40 million children in approximately 45 countries, including the U.S., with the vital nutrients they need as a foundation for good health. In the shopping cart at Jusuru’s website, buyers will have the ability to choose to donate $1, $5, or $10 as they check out. Every $10 donation provides life-saving vitamins to 40 children for an entire year. Jusuru will match the tax-deductible donations. Howard Schiffer, President and Founder of Vitamin Angels said, “We are grateful for Jusuru’s support in raising awareness for our cause and offering their customers the opportunity to contribute. Through our partnership we will make a real difference in the lives of at-risk children and moms worldwide.”

According to Vitamin Angels, about 45% of all child deaths worldwide are attributable to undernutrition; that is 3.1 million innocent lives lost annually. Millions more will never reach their full physical or mental potential. Many of these children can be saved and their lives dramatically improved through access to supplementation. For just a quarter, Vitamin Angels can provide a young child with all the vitamin A he or she needs for an entire year.

Vitamin Angels is a highly reputable charitable organization that helps pregnant women, new mothers, and children under five gain access to essential vitamins and minerals. Over 90% of donations to their charity go directly to their cause. Vitamin Angels has received seven consecutive four-star ratings from Charity Navigator for Financial Health, Accountability, and Transparency.

“We are so honored to be working together with Vitamin Angels. They do such great work and have a sterling reputation. We want to know that our contributions and our distributors’ contributions are going to the people who really need the help,” says Asma Ishaq, President of Jusuru International. “Plus, Vitamin Angels has such a broad reach, that they will be invaluable in helping us identify the organizations that truly need our volunteer effort and donations as we take our distributors on our yearly Jusuru Getaway incentive trip. We look forward to giving back at every chance, and this relationship helps us formalize a process by which we can help save many lives of those that suffer from malnutrition.”

Jusuru Launches New Products, Opens New Headquarters

Press Release | 9/18/2014

The standing room only crowd at the Hyatt Regency Orange County was treated to a new kind of bottle service in celebration of Jusuru’s announcements on Friday. Bottles of the company’s flagship product, Liquid BioCell™ LIFE, were set on ice at every table, and LIFE was flowing. When Jusuru’s President, Asma Ishaq, introduced Liquid BioCell™’s two new product extensions, Liquid BioCell™ SKIN and Liquid BioCell™ SPORT, the staff entered the room with trays of the new bottles, and the hundreds of attendees erupted in a standing ovation.

Ishaq announced Liquid BioCell™ SKIN as the next generation of nutricosmetics. The advanced skin science nutricosmetic is designed to keep skin looking younger longer by coupling the award-winning, multi-patented science of its leading ingredient, Liquid BioCell™, with an unparalleled combination of skin beautifying factors in a unique, fast-acting liquid delivery system.

Attendees at R2E14 were doubly impressed when Ishaq revealed Jusuru’s second new product extension, Liquid BioCell™ SPORT. Jusuru has answered the demand from pro athletes, weekend warriors, yoga moms, and everyone in between for a safe, natural athletic performance enhancer that will enable them to move faster, go longer, and recover quicker.

Having outgrown their previous two headquarters in less than three years, Jusuru officially opened their new headquarters in Anaheim, California and invited R2E14 attendees to tour the state-of-the-art facilities. A 700-seat, fully-equipped, special event auditorium, beautiful meeting lounge, personal training rooms, expanded will-call desk, expansive lobby, and the Jusuru Store are contained within the complex, expanding its manufacturing facility located next door.

Ishaq also chose the convention to announce a new sponsorship that will formalize Jusuru’s commitment as a socially responsible enterprise. Jusuru has partnered with Vitamin Angels, an international non-profit that helps at-risk populations in need – specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life changing vitamins and minerals. In the shopping cart on Jusuru’s website, buyers will have the ability to choose to donate $1, $5, or $10 as they check out. Every $10 donation provides life-saving vitamins to 40 children for an entire year. Jusuru will match the tax-deductible donations.

Jusuru Announces Debut of New Packaging

Press Release | 6/30/2014

Now known as "Liquid BioCell™ Life," the new and aesthetically enhanced bottle design now draws focus to its exclusive and clinically-tested active ingredient, Liquid BioCell™. The product, backed by human clinical trials delivers the potent formulation that tens of thousands of loyal monthly consumers have been using for a better quality of life and to prevent degradation of the building blocks that keep joint cartilage, connective tissue, and the skin dermis turgid, supple, and resilient to every day wear and tear, overuse, and photoaging. The new bottle design begins shipping today, with an added bonus of more than 10% of the liquid supplement per bottle. Additionally, the glass bottle is recyclable and its shipping components are made from post-consumer waste.

Jusuru President, Asma Ishaq, comments, "The rebranding and new packaging of Liquid BioCell™ Life has been in the works for well over two years; delivering the right look and positioning the product, as the high-tech nutraceutical that it is, was an important company priority. The sleek shape of the bottle clearly distinguishes our product to be in a class of its own and I'm pleased to celebrate its debut with our iReps and consumer base. We proudly continue to offer greater value and adapt to the needs of our consumers." The new bottle design accompanies a number of rebranding efforts, including website design, mobile applications, and marketing materials that cater to Jusuru's rapidly growing salesforce.

The new Liquid BioCell Life delivers the exact same multi-patented, award-winning formula, manufactured in a cGMP, NPA and NSF for Sport Certified facility. Jusuru was recently recognized for having the "Best Bone and Joint Health Ingredient" in North America and "Best Collagen Peptide in Personal Care" by Frost & Sullivan, based upon its formulations. Earlier this year at the company's Regional Convention, several new products were introduced to its skincare line, Stromaderm®, which was also met by an updated new look, and results of an additional human clinical trial showing efficacy on the appearance of wrinkles. The company has also earned special recognition by the Direct Selling Association for its certification in the DSA Code of Ethics Communication Initiative.

Jusuru International Expands Executive Team

Press Release | 8/4/2013

Ms. Meredith brings to Jusuru a vast background in sales and customer service, having over 25 years with AT&T which resulted in high level managerial positions, including business development and sales management, as well as leadership development. Her most recent position was with the executive team of Give Something Back, where she was responsible for the overall success of sales, sales support and the customer experience. Her background also includes building organizations within the direct sales field. Her corporate and professional business development background coupled with extraordinary relationship building skills positioned Ms. Meredith for success in this industry.

Reporting to Jusuru president, Asma Ishaq, Meredith will serve in a newly-created and innovative position. “I am honored to welcome Shirley to our executive team. Having had the pleasure of working with her in the past, I know the value, firsthand, that she brings to Jusuru. Our company is dedicated to empowering our iReps with the best in products, training, service and experience, and I’m pleased to support our recent growth with the addition of Shirley Meredith, who will focus on helping our company serve our representatives in the best possible way,” says Asma Ishaq.

The appointment of Shirley Meredith marks the second time this year Jusuru has expanded its executive management team. Earlier this year, Jusuru announced the addition of direct sales industry veteran June Dhillon as its new vice president of marketing.

Jusuru Recognized for Its Commitment to Ethics

Press Release | 6/28/2013

The recognition was based on activities completed by the company from March 2012 through March 2013. Jusuru International was one of only 52 member companies who received this honorable distinction for going above and beyond in their efforts to promote awareness of the DSA’s Code of Ethics.

“We are honored to be recognized for our efforts in creating awareness for the DSA’s Code of Ethics. As a company, we feel very strongly about the Code and strive to meet and exceed the standards set forth,” comments Jusuru president Asma Ishaq.

Earlier this month, Ms. Ishaq and Jusuru’s executive management team took the company’s top independent representatives on an incentive trip to Montego Bay, Jamaica. The company had made a substantial contribution to the Falmouth S.D.A. Preparatory School in Falmouth, Jamaica, and assembled a humanitarian aid project on June 7, 2013, as part of Jusuru’s Giving Back initiative.

The project consisted of repainting the entire school, which included both interior and exterior, and multiple stories. In addition to supplying all the able hands and painting supplies, Jusuru and its independent representatives’ financial contributions helped provide needed floor tiling, office furniture, restroom facilities and a long-overdue building facelift with the objective of giving the school children a better educational and recreational environment.

Laurian Chin, Falmouth’s Principal, stated in a letter, “On behalf of myself, our staff and the entire school family, the students and parents of Falmouth Prep, we express our sincere gratitude to Jusuru for this wonderful gesture…and this will be indelibly written in our hearts.”

After completion of the project, the company was presented a special plaque in recognition of its service by Ms. Chin and Falmouth School Board Chairman, Garth Geddes. Ms. Ishaq said, “The smiles on the children of Falmouth, Jamaica make life worth living and we are so happy to have been able to make a difference in the lives of so many kids.”

Giving back to the community, both domestic and abroad, is part of Jusuru International’s charter. In addition to its generous contribution to the school children of Jamaica, Jusuru has supported disaster relief efforts in Haiti and a local drug rehabilitation center in its local community of Anaheim, CA.

Jusuru Intl Launches Signature Life Blend Soft Chews

Npros.com | 2/20/2013

Anaheim CA, February 19, 2013 – Jusuru International launched an extension of its signature product, Jusuru Life Blend, which has been recognized for its award-winning BioCell Collagen®, a multi-patented joint and skin health nutraceutical. The new Sugar-Free Soft Chews fulfill a demand for a sugar-free, portable alternative while offering the same benefits of its signature Jusuru Life Blend liquid.

BioCell Collagen has won numerous industry awards, holds 5 US patents and is backed by clinical trials. Its patented manufacturing process produces the optimal molecular weight of complete Collagen Type II, Hyaluronic Acid and Chondroitin Sulfate molecules that the body can actually absorb and is known as a powerhouse ingredient that helps support both joint and skin health.

Clinical tests show that BioCell Collagen improves joint mobility, reduces stiffness and discomfort, helps rebuild the building blocks of cartilage and connective tissue and promotes joint lubrication. BioCell Collagen also counteracts skin's natural aging and photoaging from the inside out. Clinical trials demonstrate that BioCell Collagen increases collagen content in the skin, reduces wrinkles and fine lines and improves microcirculation, hydration and skin tone.

In addition to numerous clinical studies proving the impact of their technology, Frost & Sullivan awarded BioCell Collagen with a “Best Joint Health Ingredient Award”. BioCell Collagen was also a finalist for the Nutraceutical Business & Technology Award, "Most Innovative Dietary Ingredient”, while Jusuru was named the "Exemplary US Brand" at the Beauty From Within Conference in Paris, France. Jusuru Life Blend Sugar-Free Soft Chews launched at a regional distributor training event in Palm Beach Gardens, Florida. Keynote speakers included Direct Sales Entrepreneur Todd Smith, and Jusuru's Scientific Advisory Board including Dr. Louis P. Brady, Orthopedic Surgeon, Dr. Jon M. Grazer, Board Certified Plastic Surgeon, Dr. Lisa DeRosimo, Nutrition and Weight Management Specialist and Dr. George A. Malnati, Doctor of Veterinary Medicine. Asma Ishaq, Jusuru International’s president comments, "Jusuru Life Blend consumers now have the convenience and portability needed to support their busy lifestyles. Jusuru Life Blend Sugar-Free Soft Chews is a product line extension that illustrates our innovative ability to evolve into the future. We are very pleased with the success of our new product launch."

Jusuru International, Inc., headquartered in Anaheim, California is committed to delivering the most advanced nutritional supplements made with the highest quality ingredients. Jusuru's executive team supports its network of independent representatives with decades of experience in health, science and business. For more information on Jusuru products or the company, please contact Jusuru International, Inc. at (888) 862-3968 or visit www.jusuru.com.

Jusuru is a member of the DSA, Direct Selling Association.

Jusuru International Supports Company Growth with New Vice President of Marketing

Jusuru | 1/24/2013

Jusuru International, Inc. expands its executive team with the hiring of June Dhillon, Jusuru’s new vice president of marketing.

Jusuru International, Inc. announced the appointment of June Dhillon as vice president of marketing. Reporting to Jusuru president, Asma Ishaq, Dhillon brings extensive experience in both the nutritional world and in the direct sales industry. Dhillon’s career of over 25 years, with 17 years in direct sales, includes an impressive list of companies including General Nutrition Corporation, Merle Norman Cosmetics and Nikken, Incorporated. Having held positions as Executive Director of Marketing, Corporate Marketing Consultant and Manager of New Business and New Product Development for global corporations, Dhillon has managed all aspects of the marketing function while supporting international growth into over 30 countries with over $3 billion in sales.

As Jusuru vice president of marketing, Dhillon will develop strategic marketing and communication tools including videos, website enhancements, and sales and training support materials while enhancing the Jusuru brand. “We welcome Ms. Dhillon to our executive team,” says Asma Ishaq, Jusuru International’s president. “She will be a tremendous asset to our growing company, supporting marketing and product development efforts both in the US and Canada, as well as the international areas in which our company plans to expand. Her expertise and innovative insight fits perfectly with the needs of our customers and independent representatives and will help Jusuru achieve new levels of success.”

Jusuru has been recognized for its award winning BioCell Collagen®, a multi-patented joint and skin health nutraceutical, which Jusuru markets exclusively through independent representatives. In addition to numerous clinical studies demonstrating efficacy of their products, Frost & Sullivan awarded BioCell Collagen with a “Best Joint Health Ingredient/Customer Enhancement Award” and “Best Collagen Peptide in Personal Care”. Jusuru’s key ingredient received a “Finalist Nutraceutical Business & Technology Award as Most Innovative Dietary Ingredient” in Geneva, Switzerland. Jusuru’s flagship product, Jusuru Life Blend™, a liquid dietary supplement, also earned recognition from the Beauty from Within conference in Paris, France as “Exemplary US Brand”. Jusuru’s nutritional and skincare products target joint and skin health for humans, pets, and horses.

For more information on Jusuru products or the company, please contact Jusuru International, Inc. at (888) 862-3968 or visit http://www.jusuru.com. Jusuru is a member of the DSA, Direct Selling Association.

Jusuru International Accepted As Member of DSA

Press Release | 12/8/2012

As an autonomous trade association, the DSA thoroughly and routinely audits a member organization’s business, operations, and marketing practices to the strictest self-regulatory codes, assuring its consumers and independent representatives that they are being represented by a company with ethical practices. The DSA Code of Ethics includes a range of responsibilities including truthful disclosure of product price, quality, and information extending to expressly prohibiting deceptive or unlawful recruiting practices and misrepresentation of earnings or sales potentials. “The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s president Joseph Mariano. “By applying for membership in the association and going through a rigorous approval process, these companies are demonstrating that they take their ethical obligations to their field salesforce and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

Asma Ishaq, Jusuru International’s president stated, “Becoming an official DSA member is one of the greatest honors our company has received and demonstrates that we are in the company of the best in the industry. We’re proud to give our independent representatives and consumers the highest assurance of ethical, transparent, and honorable practices in the direct selling industry.”

The DSA membership announcement comes shortly after Jusuru International was also recognized by the Direct Selling News as the Young Company Focus in the September 2012 issue. Due to its rapid growth, the company recently expanded its operations and celebrated a ribbon-cutting ceremony at their new company headquarters in Anaheim, California, earlier this month.

Jusuru International Launches STROMADERM Skincare Serum

Press Release | 9/13/2012

Rise to Enterprise 2012 featured several high profile motivational speakers, as well as business training sessions. The event’s featured speaker was Darren Hardy, a leader in the personal development industry for seventeen years, and publisher of Success magazine. Mr. Hardy delivered the keynote address titled “The X-factor: How to create a culture of personal growth and high performance”, which focused on the common traits and skills of ultra-successful individuals. For the second year in a row, Nicki Keohohou, CEO of the DSWA, conducted the ELITE express leadership training exclusively for the Jusuru iReps attending Rise to Enterprise 2012. Jusuru International used the 2012 convention as a platform to launch several new products. Perhaps the largest announcement of the event was the unveiling of Stromaderm™, which is Jusuru’s first foray into the world of skin care. Stromaderm™ features BioCell Collagen® CG™ (the topical version of the star ingredient found in Jusuru Life Blend), as well as a proprietary blend of antioxidants and other innovative cosmetic ingredients targeting signs of aging. Stromaderm™ collagen peptide and hyaluronic acid serum has been designed to hydrate, moisturize, and visibly defy the signs of aging. Asma Ishaq, Jusuru’s president who’s nutritional and skin care product development serves the company well, stated, “We’re pleased to introduce Stromaderm as the compliment to one’s age-defying regimen. Our star ingredient, BioCell Collagen CG, coupled with a proprietary blend of ingredients that support skin health and resiliency. Coupled with Jusuru Life Blend, our customers and independent representatives have what they need to replenish the building blocks of joint cartilage and skin dermis, both of which undergo degradation as we age.”

The other new product announcement was Jusuru Equine Blend™, an advanced joint health formula specifically made for horses. The Jusuru R&D team was inspired by the influx of iRep emails and calls clamoring for an equine friendly Jusuru product, which occurred almost immediately after the announcement of the Jusuru Pet Blend™ earlier this year.

In addition to product announcements, iReps in attendance were the first to learn about two never-before seen marketing tools at their disposal. The first tool is Jusuru Builder, a comprehensive marketing system designed specifically for Jusuru iReps. Jusuru Builder combines nearly every aspect of lead generation, prospecting, marketing, organization, conversion and duplication into one easy-to-use tool. The second new marketing tool titled ‘Science Behind the Beauty Within’ was also revealed at the conference. The tool is a collaboration of various before/after pictures, scientific literature, graphs/charts and product information, which have all been compiled into one portable and tabulated booklet.

Featured in this month’s Direct Selling News as the Young Company Focus, Jusuru International has also released information concerning events that will be conducted throughout the next calendar year including:

Vancouver Launch – October 20th, 2012 at the Best Western Plus Convention Center in Vancouver, BC, Canada. Jusuru Getaway 2013 in Montego Bay, Jamaica. The incentivized getaway will take place June 5 – 9, 2013. Jusuru Regional Training in Palm Beach Gardens, Florida. The training is scheduled for February 8-9, 2013. Rise to Enterprise 2013 in Anaheim, CA. The fourth annual company convention dates are September 19-21, 2013.

Scientific Journal Publishes Results of Clinical Trial on BioCell Collagen

Press Release | 4/21/2012

April 18, 2012, Newport Beach, CA - In results of a multi-center, double-blind, placebo-controlled human clinical study published by the prestigious Journal of Agriculture and Food Chemistry; researchers found that people experienced significant improvement in their joint discomfort levels, and ability to participate in everyday activities, after taking BioCell Collagen.

The breakthrough ingredient contained in Jusuru Life Blend, exclusively in a liquid form, BioCell Collagen, contains highly bioavailable forms of the major constituents of human joints: collagen type II, hyaluronic acid and chondroitin sulfate. There are more than 14 different types of collagen found in the body. Collagen type II is the main structural building block of soft connective tissue and joint cartilage. Previous studies have demonstrated that BioCell Collagen, found in Jusuru Life Blend, is effectively absorbed into the bloodstream, and indicate that hydrolyzed collagen-derived peptides are deposited into the joint cartilage to protect and to stimulate the chondrocytes to produce novel collagen type II and other molecules essential for the cartilage structure.

“This ingredient has a lower molecular weight than other forms of joint supplements, which appears to be an important reason for its effectiveness,” comments Jerome Stenehjem, MD, School of Medicine, University of California at San Diego, a principle study investigator. “It is possible that nutrients such as those found in this patented supplement may improve the quality of the joint fluid, thereby supporting better joint health.”

Clinical trial details

This recent study involved 80 subjects. They received either one gram twice daily of BioCell Collagen or a placebo for 70 days. The treatment group experienced a significant improvement. All primary endpoints were met for statistical significance. The percentage of the subjects who experienced at least 30% improvement was 40% in the BioCell Collagen group and only 3% in the placebo. BioCell Collagen was well tolerated by the subjects in the clinical trial.

“This was the largest randomized controlled human study to date of BioCell Collagen, and it confirms previous studies that demonstrated similar effectiveness and safety,” stated Stenehjem.

Added study investigator Alexander G. Schauss, PhD, FACN, Senior Director of AIBMR Life Sciences, “This was a well-designed study published by one of the most recognized scientific journals in the world. We are pleased that results build on the substantial body of evidence indicating BioCell Collagen’s potential to make a difference in people’s lives.” Jusuru Life Blend is proud to be the exclusive provider of BioCell Collagen in a highly bioavailable liquid form.

Jusuru Discloses Results of Human Study on Aging Skin

Press Release | 3/2/2012

Anaheim, CA March 01, 2012 -- Jusuru International Inc. recently released a ‘white paper’ outlining the results of a human skin study on Jusuru Life Blend™’s (Jusuru®) effects on various aging signs in facial skin. Daily supplementation with Jusuru showed an increase in skin collagen, blood microcirculation and reduction in wrinkles, fine lines, and skin dryness/scaling.

Jusuru is a dietary supplement comprised of a proprietary liquid formulation designed to promote healthy aging. Jusuru contains three major ingredients which include multi-patented BioCell Collagen TF®, resveratrol, and thirteen fruits that work synergistically to promote healthy aging via more active joints and youthful skin. The growing body of scientific evidence that supports these ingredients is immense, and with this recent study Jusuru adds even more substantiation, especially in that Jusuru is a finished product comprised of three proven active ingredients.

During 2011, Jusuru International, Inc. performed a human skin study on women in their thirties to fifties who had undergone both natural- and photo-aging processes. The study, employing both qualitative and quantitative bioinstrumentation techniques, showed that upon taking 4 fl. oz. of Jusuru daily for 12 weeks, the subjects (N=25) experienced almost complete reduction of dryness/scaling as well as a substantial decrease in wrinkles (-6.6%) and deep lines (-10.3%) on their faces. Under the skin, Jusuru caused a significant increase in collagen (+6%) in the dermis and a significant improvement in blood microcirculation (+14.2%). Melanin content also decreased (-4.2%). As a result, the majority of the study participants experienced improvement in hydration/scaling (80%), skin texture (88%), and elasticity/firmness (52%) as well as reduction of blotchiness/redness (52%).

The positive outcome of this study is considered highly significant and beneficial to the nascent nutricosmetic industry because it revealed multi-faceted ‘beauty-from-within’ physiological mechanisms elicited by daily supplementation with Jusuru. The results of this study provide evidence that the nutricosmetic approach does work to influence the metabolism of the extracellular matrix in the skin dermis. The daily intake of Jusuru, which increases collagen content and microcirculation, could counteract both natural and photoaging processes likely by remodeling the ECM network, enhancing microvasculature health, and re-stimulating dermal fibroblasts, the functions of which are essential for the maintenance of youthful skin. The US public has been skeptical about nutricosmetic effects of dietary ingredients and the results of this study imply that a key event in skin aging, the degradation and disorganization of collagen fibrils, could be tackled by ingestion of appropriate dietary supplements such as Jusuru.

Earlier this year, Asma Ishaq, president of Jusuru International, was invited to and presented at the Beauty From Within Conference in Paris, France, as an exemplary US brand achieving success as a nutritional beauty product. Ishaq stated, “The results of this study are exciting and affirming; we’ve long known about the extraordinary benefits that Jusuru Life Blend delivers to both skin and joints. This is just one of the studies demonstrating its efficacy, and we will continue with additional research. We’re pleased to be leading the nutricosmetics industry’s emerging growth with scientific substantiation.”

Jusuru Life Blend, in addition to promoting skin health, also improves joint health. The active components of its multi-patented BioCell Collagen TF®, which include a naturally occurring matrix of hydrolyzed collagen type II, depolymerized chondroitin sulfate, and low molecular weight hyaluronic acid, contribute to increased mobility and activity. BioCell Collagen® has been the subject of multiple double-blind, placebo-controlled human clinical trials demonstrating efficacy on joint health and skin beauty. The company also introduced a pet-friendly version earlier this month called Jusuru Pet Blend™.

About Jusuru Life Blend™: Jusuru Life Blend™ is an innovative healthy-aging nutritional supplement that not only promotes healthy joints and more youthful-looking skin, but strengthens the weakened antioxidant and anti-inflammatory defense system in the body. Jusuru Life Blend™ is unique in that it exclusively contains a liquid form of BioCell Collagen®, a naturally occurring matrix of hydrolyzed collagen, chondroitin sulfate and hyaluronic acid, which are reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process.

Jusuru Introduces Jusuru Pet Blend

Press Release | 2/9/2012

Jusuru Pet Blend was created after the runaway success of Jusuru’s original Jusuru Life Blend, a unique liquid nutraceutical supporting joint and skin health. Jusuru wanted to provide a pet-safe alternative for consumption by dogs and cats, in addition to entering the burgeoning pet supplement market, which has grown to a billion dollar market in the US alone, according to market researcher Packaged Facts. Like its parent product, Jusuru Pet Blend is an exclusive liquid supplement that contains Jusuru’s star ingredient, BioCell Collagen®, specifically formulated to support normal joint structure, function and flexibility, as well as to promote optimal overall health and well-being. The articular joints (which are associated with movement) of mammals tend to be very similar across different species, which is why Jusuru Life Blend and Jusuru Pet Blend have similar benefits for humans and pets, respectively. Jusuru Pet Blend also has the added benefit of providing a shiny, healthy coat by providing highly absorbable hyaluronic acid and collagen, two molecules known for promoting skin health. “Jusuru is proud to launch Jusuru Pet Blend, as it is a natural complement to our flagship product, and is another example of how we strive to satisfy our customer-driven demand,” said Asma Ishaq, president of Jusuru International. “Its welcome at our event was staggering, and the excitement level for Jusuru has never been higher.”

Along with the new product launch, Jusuru also shared with its independent representatives in attendance that the company experienced record growth in the fourth quarter of 2011 and into January of this year. Jusuru plans to focus on new product development and regional expansion in 2012. For example, product sales in Jusuru’s newest market, Canada, are expected to start in May of this year. Jusuru has updated the software system, used by its independent representatives, making the experience more user-friendly, functional and intuitive. In addition, Jusuru introduced a new autoship reward program, designed to give product credit to loyal consumers. Finally, Jusuru announced that Darren Hardy, publisher of Success Magazine and author of New York Times best-seller, The Compound Effect, will be the keynote speaker of Jusuru’s third annual convention, Rise to Enterprise 2012.

Jusuru Unveils Achievements at Record Breaking Conference

Press Release | 9/29/2011

Rise to Enterprise featured training, motivational speakers and recognition of high achievers. Spotlight speakers included Julie Ziglar Norman, daughter of and chief editor for industry legend Zig Ziglar, author of Embrace the Struggle: Living Life on Life’s Terms, as well as Jusuru Enterprise level iReps Loren Robin, Barbara Heilman and Michael Lattuca. Nicki Keohohou, CEO of DSWA, introduced life-changing interactive exercises at the Elite Express Leadership Training session. Rise to Enterprise included product and company announcements, and culminated with an elegant “Red Velvet”-themed recognition celebration.

Jusuru corporate news unveiled at Rise to Enterprise included the highly anticipated Jusuru pre-launch in Canada, allowing Canadians to purchase Jusuru Life Blend for personal consumption, with a full launch in that country planned for 2012. Jusuru also announced that the company’s website has been translated into Spanish to accommodate and allow for increased business in Puerto Rico, including a new distribution center there, as well as for the general convenience of Jusuru’s Spanish-speaking market. Later this year, Jusuru President Asma Ishaq will travel to Paris, France, to the Beauty from Within 2011 international conference, representing a successful U.S. brand that integrates beauty and nutrition.

Rise to Enterprise 2011 attendees were privy to a number of product additions, enhancements and innovations. First, Jusuru Life Blend now features cranberry in addition to 12 other “superfruits” (including acai, mangosteen, noni and blueberry), which is rich in antioxidants and contains a multitude of other health-enhancing properties. In addition, Jusuru is pleased to confirm that its formulation now contains all kosher-certified fruits. Lastly, Jusuru has unveiled 2-ounce single-serving travel shots of Jusuru Life Blend to make getting the recommended daily dose easy and convenient, and a custom redesign of the full-size bottle that features the Jusuru name prominently embossed on both front and back.

Jusuru also shared top-line results with its first finished product skin health human clinical trial, on Jusuru Life Blend on aging women, showing significantly reduced wrinkles, increased hydration, and improved blood microcirculation. And although already substantiated by its ingredients’ clinical trials, this adds to the previous distinguished recognition of Jusuru Life Blend’s star ingredient, BioCell Collagen. Frost & Sullivan, the world’s largest market research firm, honored BioCell Collagen with its Best Bone & Joint Health Ingredient award earlier this year. BioCell Collagen was also recognized as a case study of a premier inside-beauty product in the nutritional industry at the NutriCosmetics Summit in 2011.

Rise to Enterprise attendees were the first to learn about rich new resources available to them. These include a sleek new iRep Starter Kit, featuring eye-catching graphics and easy-to-understand materials in one easy package, designed to offer systematic training to help them excel in their independent businesses. A brand-new website, jusururesources.com, offers Jusuru representatives a comprehensive destination from which marketing materials are easily accessible. And in response to iRep requests, Jusuru now pays commissions via the Jusuru Debit Card, giving immediate access to earnings each month.

“We’re pleased to see the success of our company,” said President Asma Ishaq, “but even more pleased to see the success of our representatives as they are empowered to lead Jusuru’s growth. We’re proud to move Jusuru into the future with more growth and industry-notable recognition, and continuing to lead the nutritional industry in the way of joint and skin health, as well as an extraordinary culture of leadership.”

Plans are already underway for next fall’s third annual Rise to Enterprise 2012, which will be preceded by Jusuru Regional Training, with special guest speaker, Don Failla, author of The 45-Second Presentation that will Change Your Life, to be held in Palm Beach, FL, in February 2012.

Jusuru International Reveals Results From Skin Study

Press Release | 9/27/2011

The study affirmed that greater benefits could be realized from Jusuru's proprietary Life Blend™ than from the functional ingredients alone. Jusuru Life Blend™ is a liquid nutraceutical formulated to provide three scientifically supported functional ingredients, including anti-oxidative and anti-inflammatory resveratrol, a polyphenol-rich fruit juice blend, and the award-winning, multi-patented ingredient BioCell Collagen®, which is a naturally-occurring matrix containing hydrolyzed collagen type II and highly-bioavailable hyaluronic acid.

The outcome of the human skin study, which employed both qualitative and quantitative measurement tools, revealed the multiple physiological mechanisms that Jusuru Life Blend™ utilizes to reduce signs of aging, such as wrinkles, laugh lines and crow's feet. The results of the study included the dramatic reduction of skin dryness and a significant increase in dermal collagen. This translated into a significantly improved skin texture, and increased hydration and firmness on the subjects' faces, which had undergone natural and photoaging processes. Jusuru Life Blend's resveratrol and polyphenol-rich phytonutrients appeared to help fortify the skin beauty benefits shared with BioCell Collagen® and to generate the additional benefit of significantly reducing facial melanin content, yielding a more even skin tone.

Another significant outcome from this study was that Jusuru Life Blend™ improved microcirculation under the skin, as indicated by significant increase in hemoglobin content in the dermis. This data is considered to harbor multiple ramifications not only for skin beauty but for systemic health in general. Microvascular health has been linked to younger-looking skin because it leads to better cell nourishment and effective waste removal. Thus, improved microcirculation should support homeostasis in the skin, helping delay or counteract the appearance of various signs of aging.

BioCell Collagen® has been strongly substantiated via four human clinical trials as an essential healthy-aging ingredient that promotes both joint health and skin beauty. Previous studies on BioCell Collagen® demonstrated its bioavailability and hyaluronidase-inhibiting characteristics. Additionally, a human skin study conducted earlier this year showed that daily use of BioCell Collagen® reduces wrinkles. BioCell Collagen® has also been shown to reduce joint discomfort and stiffness in joint health subjects as much as 40% in eight weeks. Jusuru Life Blend™ is the exclusive liquid dietary supplement to contain BioCell Collagen®.

In October, Jusuru President Asma Ishaq will travel to Paris, France, to the prestigious Beauty from Within 2011 international conference, representing a successful U.S. brand that integrates beauty and nutrition. Regarding the Jusuru skin study, Ishaq said, "We are dedicated to the scientific substantiation of our product to continue to lead the joint, skin and healthy-aging market. Our formulation was carefully constructed to maximize the many benefits of its ingredients, and the results of the study affirm our knowledge that the complete product yields better results than the ingredients alone."

The complete study is currently undergoing publication in a peer-reviewed journal.

Jusuru Donates 75K Worth of Supplies to Salvation Army

Press Release | 4/4/2011

Anaheim-based Jusuru International, Inc. announced that $75,000 worth of supplies have been donated to the Salvation Army Adult Rehabilitation Center (ARC) located in Anaheim, California.

Anaheim, CA (Vocus/PRWEB) March 29, 2011

Anaheim-based Jusuru International, Inc. announced that $75,000 worth of supplies have been donated to the Salvation Army Adult Rehabilitation Center (ARC) located in Anaheim, California. The Salvation Army was established over 100 years ago and has since provided assistance to people with various social and physical afflictions through their 119 United States-based Adult Rehabilitation Centers (ARC). These centers have provided hope and gainful employment to thousands of people who have suffered through addiction, while simultaneously providing the means to mend their broken families. As one resident of the program said “I fought to get into this program instead of incarceration... and see this as an opportunity to reconnect with my family.”

Another participant in the rehabilitation program commented on the value the ARC provides to the local community: “The Salvation Army is open to the public, open to the people who are out there hurting… who are part of a problem; When they come to the Salvation Army, they will become part of a solution.”

This contribution is part of the “Jusuru Cares” initiative, which last year donated water and medical supplies that exceeded $75,000 in value to embattled Haiti following the catastrophic earthquake that devastated much of the country. The partnership between the Salvation Army and Jusuru enforces the latter’s commitment to community service and social responsibility, as established in their corporate charter. Asma Ishaq, President of Jusuru International noted, “Giving back to the community is what Jusuru International is all about… At Jusuru we value the importance of the family unit; in fact, it’s at the core of our business.” Asma Ishaq has previously mentioned philanthropic acts are “in our corporate DNA, and we will continue these efforts as our company grows.”

Jusuru International’s flagship product, Jusuru® Life Blend™, is a cutting edge nutraceutical that promotes healthy aging, active joints and younger looking skin. Information about this product and its fast-growing company, is available at Jusuru.com or by calling (888) To.Be.You (862-3968).

To view Jusuru’s donation, visit: http://jusuru.com/giving.php.

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Asma Ishaq Jusuru International, Inc. 888-862-3968 Email Information

Jusuru Biocell Receives Best Practices Award

Press Release | 2/22/2011

Newport Beach, CA (Vocus/PRWEB) February 16, 2011

BioCell Technology LLC received Frost & Sullivan’s 2010 North American Customer Value Enhancement of the Year Award in Bone and Joint Health Ingredients. The Frost & Sullivan Award is presented annually to a company that has demonstrated excellence in implementing strategies that proactively create value through research and development activities, with a focus on improving the return on the investment that customers make in its products.

BioCell Technology is acknowledged by Frost & Sullivan, a global market consulting and research firm, for its research excellence and inordinate focus on creating value beyond simply superior customer service. Frost & Sullivan employed its unique research philosophy called TEAM Research methodology, founded upon the CEO’s 360 Degree Perspective, to recognize outstanding achievements in BioCell Technology’s diligence and innovation of BioCell Collagen II®, an essential healthy aging ingredient promoting both joint and skin health.

"BioCell Technology has proven consistently to be a significant contender in a market that has been dominated by glucosamine/chondroitin products," said Suhail Ishaq, Vice President of BioCell Technology. "In light of the recent negative research publications questioning their efficacy, consumers are looking for more effective options that deliver more reliable results. BioCell Collagen II has unique differentiated properties and is supported by substantial clinical data that conclusively prove the effectiveness of the product for joint health. In my opinion, no other ingredient is able to demonstrate such consistent and clinically-relevant data. We appreciate Frost & Sullivan’s recognition of our efforts to deliver solution driven values to our customers and we are deeply honored to have received this award. "

Frost & Sullivan’s Best Practices research praised BioCell Technology and its executives for their world-class performances to become one of best-in-class companies in managing phenomenal growth, technological innovation and strong leadership. In particular, its patented process and scientific substantiation of BioCell Collagen II®, created for the safety and efficacy in joint health conditions through in vivo studies and human clinical trials, is identified as a key factor that helps differentiate the dietary ingredient from other alternatives. Additionally, BioCell Collagen II® is positioned as a next-generation ingredient due to its multi-layered support of various joint symptoms in concomitance with potential regenerative capability of degraded cartilage. While constant updates of knowledge and clinical information on BioCell Collagen II® increase the awareness and confidence of consumers, its comprehensive intellectual property portfolio ensures that BioCell Technology protects their core competencies from predatory influences. The analysis, based on the Best Practices research, also demonstrated that the company has improved strategies and processes, through their exemplary practices in various functional disciplines enhancing customer value and and driving outstanding corporate growth in the highly competitive market.

“Significant competition in the market for collagen peptides means that manufacturers have to distinguish themselves with optimum technical and business support to become market leaders,” said Dr. Kaushik Ramakrishnan, Senior Research Analyst at Frost & Sullivan. “BioCell Technology has the right combination of supporting clinical data and a co-branding strategy. This is augmented by their strong IP protection, which ensures a long term and delightful relationship with clients and consumers.”

The prestigious Best Practices award is recognized worldwide by the media, the investment community and end-user markets. Recently, BioCell Technology announced positive top-line results for BioCell Collagen II®’s joint health improvement clinical study and affirmation of GRAS (Generally Regarded As Safe) status, which expands its application into functional foods.

To learn how to obtain a copy of the Frost & Sullivan Best Practices Research analysis report on BioCell Technology, please contact the company at (714) 632-1231.

Jusuru Holds First Annual Convention

Press Release | 10/5/2010

The company, it appears, has some grounds for celebration. According to statistics released by MLM Rankings, a network marketing industry publication, Jusuru International is the most popular company in the industry. It has been the top gainer in popularity for a record number of months and its rate of growth is still accelerating. No other company, large or small, matches Jusuru’s current growth rate.

Its flagship product, called Jusuru Life Blend, is a juice-based nutritional supplement that promotes healthy aging, flexible joints and more youthful-looking skin. It is distinctively packaged in wine bottles (to signify that each 1-oz. serving contains the same amount of resveratrol as two full bottles of red wine). It’s key ingredient, multi-patented BioCell Collagen II® TF (liquid version), is exclusively available in Jusuru Life Blend and serves as a key competitive advantage for the company.

One of the highlights of the Rise to Enterprise event was a talk by Nicki Keohohou, CEO of Direct Selling Women’s Alliance, who pointed out that currently, 85% of all direct sellers have been women, yet only a small percentage of the companies in the industry are owned or led by a woman. The fact that Jusuru International belongs to that select group, she asserted, was something to be proud of.

Another interesting highlight was provided by Maureen Shea, the Number One female boxer in the nation, and perhaps the most famous female boxer in the world (thanks to the recent hit movie, “Million Dollar Baby”). Ms. Shea (the real Million Dollar Baby) shared with the audience her personal experience with a Jusuru Life Blend regimen. She had been suffering from severe joint problems due to the demands boxing puts on her body and was unsure as to how long her body would be able to continue in this sport. But after several months of taking Jusuru Life Blend she found that her joint problems were gone. As a consequence, she now feels she has at least several more years of professional boxing ahead of her.

The event ended with the announcement of new awards for its high achievers. These include stock options for those who qualify, the addition of several new bonuses to the Jusuru compensation package, the continuation of its successful “iRep Elite” program, and an upcoming “Rewards Getaway” cruise to Mexico in April 2011. Also announced -- in a dramatic surprise product introduction -- was Jusuru’s new Travel Pack, an individual portion-size travel pouch designed to be more easily carried than Jusuru’s famous (but not so portable) wine bottle.

The company’s president, Asma Ishaq, stated, “Our priority is our representatives. We listen to their feedback carefully and then construct a plan to execute on what they need. The recently launched tools, product extension, compensation bonuses, and new website design are a direct reflection of what our independent representatives desired. We’re proud to have heard the overwhelming positive response to our first event.” Accordingly, it set about revising its entire website and suite of collateral sales material to reflect the iReps’ recommendations. This revision process, which also entailed a graphic design makeover of each component, was completed just in time for the Rise to Enterprise event. Additional information may be found on the company’s website at http://www.jusuru.com and the event highlights -- including video clips and still images -- may be found at www.risetoenterprise.com .

Jusuru Launches New Website and Product Extension

Press Release | 9/23/2010

Anaheim, CA, September 23, 2010. Anaheim-based Jusuru International, a nutritional supplement company, celebrated its rapid growth and momentum with a special “Rise to Enterprise” event held September 10–11 in Anaheim, California. Geared entirely toward its independent representatives, the event was billed as Jusuru’s First Annual Convention. It included educational talks by experts in nutrition and network marketing, tours of its manufacturing facilities, award presentations, a special VIP dinner, day of “fun”, and a breakfast for its the highest-achieving representatives.

The company, it appears, has some grounds for celebration. According to statistics released by MLM Rankings, a network marketing industry publication, Jusuru International is the most popular company in the industry. It has been the top gainer in popularity for a record number of months and its rate of growth is still accelerating. No other company, large or small, matches Jusuru’s current growth rate.

Its flagship product, called Jusuru Life Blend, is a juice-based nutritional supplement that promotes healthy aging, flexible joints and more youthful-looking skin. It is distinctively packaged in wine bottles (to signify that each 1-oz. serving contains the same amount of resveratrol as two full bottles of red wine). It’s key ingredient, multi-patented BioCell Collagen II® TF (liquid version), is exclusively available in Jusuru Life Blend and serves as a key competitive advantage for the company.

One of the highlights of the Rise to Enterprise event was a talk by Nicki Keohohou, CEO of Direct Selling Women’s Alliance, who pointed out that currently, 85% of all direct sellers have been women, yet only a small percentage of the companies in the industry are owned or led by a woman. The fact that Jusuru International belongs to that select group, she asserted, was something to be proud of.

Another interesting highlight was provided by Maureen Shea, the Number One female boxer in the nation, and perhaps the most famous female boxer in the world (thanks to the recent hit movie, “Million Dollar Baby”. Ms. Shea (the real Million Dollar Baby) shared with the audience her personal experience with a Jusuru Life Blend regimen. She had been suffering from severe joint problems due to the demands boxing puts on her body and was unsure as to how long her body would be able to continue in this sport. But after several months of taking Jusuru Life Blend she found that her joint problems were gone. As a consequence, she now feels she has at least several more years of professional boxing ahead of her.

The event ended with the announcement of new awards for its high achievers. These include stock options for those who qualify, the addition of several new bonuses to the Jusuru compensation package, the continuation of its successful “iRep Elite” program, and an upcoming “Rewards Getaway” cruise to Mexico in April 2011. Also announced—in a dramatic surprise product introduction—was Jusuru’s new Travel Pack, an individual portion-size travel pouch designed to be more easily carried than Jusuru’s famous (but not so portable) wine bottle.

The company’s president, Asma Ishaq, stated “Our priority is our representatives. We listen to their feedback carefully and then construct a plan to execute on what they need. The recently launched tools, product extension, compensation bonuses, and new website design are a direct reflection of what our independent representatives desired. We’re proud to have heard the overwhelming positive response to our first event.” Accordingly, it set about revising its entire website and suite of collateral sales material to reflect the iReps’ recommendations. This revision process, which also entailed a graphic design makeover of each component, was completed just in time for the Rise to Enterprise event. Additional information may be found on the company’s website at http://www.jusuru.com and the event highlights - including video clips and still images - may be found at www.risetoenterprise.com.

Jusuru International’s flagship product, Jusuru Life Blend™, is a cutting edge liquid nutraceutical that promotes healthy aging, active joints and younger looking skin. Information about this product and its fast-growing manufacturer, is available at www.jusuru.com or by calling (888) To.Be.You (862-3968).

Jusuru Shows Haiti Relief Footage

Press Release | 8/4/2010

Jusuru’s product is Jusuru Life Blend™, a liquid nutritional supplement, that has lead to very early success in the company’s growth and objectives. Jusuru was formed as a socially responsible business, in which its corporate charter includes a commitment to giving a portion of its profits back to the community to support worthy causes. The unexpected tragedy moved Jusuru to take action although very early in its company launch.

Though Jusuru acted fast, its shipment to Haiti was delayed by logistical and bureaucratic problems, but when it finally arrived, Asma Ishaq, Jusuru’s President, and David Ciemny, its Vice President of Business Development, were on hand to help distribute the supplies. “Although it has been six months since the earthquake hit, it’s important for others to know that the situation is more dire now than ever before. We’re raising awareness not only about the earthquake’s effect on the people of Haiti, but also to ensure that their plight does not go forgotten,” said Asma Ishaq. The documentary, Jusuru hopes, will do just that.

Jusuru’s video was put together to serve as a platform for an appeal to the US and international business community to join Jusuru in contributing to the ongoing needs of the earthquake survivors. A secondary objective of the video is to serve as a report to Jusuru’s own network of independent representatives and customers, whose commitment is the source of what Jusuru hopes will be an ongoing series of contributions to different worthy causes, as called for in its corporate charter. The video may be found at www.youtube.com/jusuruinternational.

Jusuru Tops Ranking Charts

Press release | 5/26/2010

The company’s flagship product, Jusuru Life Blend, is a liquid nutraceutical that promotes healthy aging, active joints and younger looking skin. ‘Jusuru’ means ‘to live’ in Japanese. The name is inspired by a village in Japan where people live significantly longer and tend to stay healthy and active into their 80s, 90s and beyond. Researchers have found no genetic difference between the residents of this village and other Japanese but they did discover a nutritional distinction: higher levels of a substance called hyaluronic acid (HA) that is found naturally in everybody’s cells but that diminishes with age. Jusuru Life Blend’s key ingredient is a patented joint and skin health nutraceutical called BioCell Collagen II (BCII). BCII contains a naturally occurring matrix of HA, chondroitin sulfate and collagen type II. Jusuru is the only liquid product on the market that delivers BCII using a process (also patented) that optimizes its molecular weight into a more easily absorbed—and therefore more bio-available—liquid form.

Jusuru Life Blend also contains, in a single one-ounce serving, as much resveratrol as two bottles of red wine, which is probably why Jusuru is packaged in wine bottles. Resveratrol, a natural component of red wine, has been the subject of intensive research on the so-called French paradox—the statistical fact that the French live healthier lives despite having a diet high in saturated fats. Recent studies demonstrate that caloric restriction stimulates a gene that reduces the effects of aging, and among thousands of compounds tested, resveratrol has been shown to possess a unique ability to mimic the same benefits.

In addition to BCII and resveratrol, Jusuru also contains a blend of other juices from different parts of the world. These juices provide a formidable mix of other antioxidants, phytonutrients, vitamins, minerals, essential fatty acids and amino acids. They also give Jusuru Life Blend a unique, slightly exotic—yet delicious—taste. The fact that it is a juice probably points to a second inspiration for its name (juice/Jusuru, get it?).

Asked about Jusuru’s future, Asma Ishaq, the company’s President, said, “It’s impossible to predict when the growth trend will level off, and besides, we’re way too busy to indulge in speculation. Our website (www.jusuru.com) has been expanded and some new high-profile endorsements added. The company literature has just been translated into Korean and Spanish, and Vietnamese is next. Other languages will follow shortly.”

Jusuru Donates Water to Haiti

Npros.com | 3/23/2010

“In keeping with our corporate commitment to give back a portion of our proceeds to charitable causes, we’re very proud to be giving this donation as a result of our early success,” says Asma Ishaq, President of Jusuru International.

“It was extremely frustrating to not be able to get the water to Haiti for some time. The filtered water undergoes a patented oxygenation process here in our Anaheim plant. We’ve had 36,000 bottles of purified water on hand and ready to ship since the disaster occurred.

“The only consolation,” continues Ishaq, “is that the water is finally headed across the ‘troubled bridge’ to Haiti. Actually, we intend the water to be just the first in a series of Haiti relief contributions, which will include human volunteers and other resources. As a matter of fact, I will be traveling there shortly to personally assess — on site — the most practical ways that Jusuru International can help over the long term. This follow-through is in keeping with our corporate charter in which we’ve committed a portion of our proceeds to helping people in need. It’s in our corporate DNA, and we’ll continue these efforts as our company grows.”

Jusuru Tops MLMRankings

Npros.com | 3/9/2010

About Jusuru

Jusuru International is headquartered in Anaheim, California. Launched with a simple concept - to deliever an effective and unique product backed by patented and scientific research, that the company believes is so effective is will sell itself while allowing its Independend Representatives to earn income.

About MLMRankings

MLM Rankings takes a monthly snapshot of internet MLM interest by compiling a count of internet MLM searches from various sources, and providing them on this site in a simple format. Want to compare two MLM companies? Use our comparison tool and see just what percentage of the public interest a given MLM opportunity captures.

Jusuru Expands Infrastructure

Npros.com | 3/8/2010

Anaheim, CA. (March 5, 2009) Anaheim-based Jusuru International, Inc. has released a series of announcements on its new, expanded, marketing program designed to keep pace with its skyrocketing sales and to prepare the enhanced infrastructure to accommodate even more growth.

“We’re thrilled with the fast growth since our company’s launch,” says Asma Ishaq, president of Jusuru International. “It’s the direct result of our extraordinary corporate team, innovative and effective products, and the passionate effort of our independent representatives. We’re dedicated to providing tools and marketing materials that will support and sustain this growth.” Jusuru’s expanded program entails new literature (including a 10-page perspective on the science and clinical studies behind its product and ingredients) and the availability of its existing tri-folds and Starter Kits in new Spanish versions. Also now available is a line of custom Jusuru clothing and gear.

Several new Business Builder Packages have also been announced. These packages offer different combinations of cases of Jusuru Life Blend™ and collateral sales materials including literature and customized serving glasses. In addition, the company has announced a new, more aggressive, Bulk Pricing Program to encourage the growing number of high-volume orders that result from the retail sales of the product at tradeshows.

Jusuru International is also fortifying its phenomenally successful network marketing infrastructure with its just-announced Jusuru Elite Program. This program adds new and larger rewards for high performers, and is open to all Independent Representative enrollees during the Second Quarter of CY 2010.

Perhaps the most telling new development in Jusuru International’s expansion is its announcement of its First Annual “Rise to Enterprise” Event, to be held September 9–12, 2010 in Anaheim, CA. What makes it telling is the sheer size of the planned event, which indicates that Jusuru—less than one year after its launch—has already reached a critical mass and is joining the small group of network marketing companies that have achieved success and recognition on a nationwide basis.

Jusuru Life Blend is a cutting edge liquid nutraceutical that promotes healthy aging, active joints, and younger looking skin. Visit Jusuru.com to find out what makes Jusuru Life Blends so unique, and for more information about this company please call (888) To.Be.You (862-3968).

Jusuru Mentioned on Inside Cosmeceuticals

Npros.com | 2/20/2010

ANAHEIM, Calif.—Jusuru International Inc. launched Jusuru Life Blend™, a liquid nutritional supplement with the multi-patented BioCell Collagen II® (BCII®). Recent research findings have shown this ingredient to support younger looking skin. Jusuru Life Blend also contains resveratrol, in addition to antioxidants from a variety of exotic fruits, giving it a distinctive taste, and is offered in a wine bottle design.

According to Dr. Joosang Park, Ph.D., VP of scientific affairs at BioCell Technology, said: “The ingredients in this dietary supplement are substantiated by science and offer multi-layered benefits for healthy aging. Jusuru Life Blend supports skin through replenishing collagen, Hydraulic acid (HA) and chondroitin sulfate in highly bioavailable forms, and is the only liquid nutraceutical to offer BioCell Collagen II.”

National Launch of Jusuru International

Npros.com | 2/17/2010

Anaheim, CA, February 16, 2010. After a busy and encouraging pre-launch phase, Anaheim-based Jusuru International, Inc. has announced its official launch. The pilot ramp-up period was designed to simultaneously test its first product and the marketing concept developed to sell the product, Jusuru Life Blend™. Jusuru Life Blend™ is a liquid nutritional supplement whose key ingredient is the multi-patented BioCell Collagen II® (BCII®). It is the first product on the market to offer BCII® in the much-sought, more bioavailable, liquid form; and by virtue of an exclusivity agreement with BCII®’s manufacturer, it will remain so. Recent research findings have shown this ingredient to support joint health and younger looking skin.

According to Dr. Joosang Park, VP of Scientific Affairs at BioCell Technology (Stanford University PhD and Harvard Medical Research fellow), “The ingredients in this dietary supplement are substantiated by science and offer multi-layered benefits for healthy aging. Jusuru Life Blend™ synergistically supports both joint and skin through replenishing collagen, HA and chondroitin sulfate in highly bioavailable forms, and is the only liquid nutraceutical to offer BioCell Collagen II®.”

Jusuru Life Blend™ also contains resveratrol, whose life extending benefits have been discovered in the grapes that make red wine. To underscore the fact that a single serving of this nonalcoholic product contains the same amount of resveratrol as two bottles of red wine, Jusuru Life Blend™ bottles are the size and shape of wine bottles. It also adds powerful antioxidants from a variety of exotic fruits, which give it a distinctive taste. It is just this combination of demonstrable benefits, delivered in a palatable — in fact, delicious — liquid — that suggested the network-based marketing system that Jusuru International decided to use.

“From a marketing standpoint,” explains Asma Ishaq, President of Jusuru International, “the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.”

This strategy has been vindicated in the test marketing, first in Southern California, then in Houston. Michael Arceneaux, a Hurricane Katrina survivor now living in Houston, had this to say: “I just love the fact that I could work a business from home, bring money into the home, but still spend quality time with my family. I’ve made more money in this company in 30 days than I’ve made in any other company I’ve been a part of.”

In 2009, Asma Ishaq co-founded Jusuru International, and from its very conception, designed it as a values-driven company. Her expertise in team development and business management, and her keen interest in socially responsible business practices, define what Jusuru International is all about: innovative products and strategies—but based on old fashioned values in science, leadership, and ethics. Her upbringing and 15 year tenure in the nutraceutical and natural health industry have positioned the company as one that combines product and scientific development with fundamental business practices to bring it to its audience.

Asma earned her BA in psychology and business administration from the University of California, at Berkeley. She went on to graduate studies at Princeton University, and then completed an MBA with a dual concentration in finance and marketing at Rice University. Prior to forming Jusuru International, Asma held positions at BlackRock, Inc., a leading asset management firm based in New York City, and Give Something Back, a “Founding B Corporation,” devoted to benefiting the community as a byproduct of its own growth as a profit-making company.

Contact:Asma Ishaq
President
Jusuru International, Inc.
888-862-3968
press@jusuru.com