Javafit News

Youngevity Acquires Bellamora Product Line

Press Release | 6/29/2011

"Bringing Bellamora into the Youngevity Family advances our vision of building a large 'consumer cloud' of accounts that will buy, sell, and earn within a powerful new community of commerce," said Youngevity CEO, Steve Wallach. "Bellamora adds thousands of new distributors—and their social influence—to our already substantial network of sellers and customers."

Mr. Wallach said acquisitions are central to Youngevity's strategy to grow organically as well as geometrically. With each acquisition, Youngevity provides a commercial "home" to current and past direct sellers and their customers, who now have a larger and more varied array of hundreds of products to choose from, including the world's second most popular commodity, coffee. The Bellamora distributors and customers will become part of the company's DrinkACT (www.DrinkACT.com) division.

"For Bellamora sellers, this allows them to enter a strong company and sell not only their own products, but the whole range of Youngevity products, including our JavaFit coffee line. With Bellamora, we add yet another piece of the innovative, global, relationship-based sales structure we are building," Wallach said.

Youngevity CFO Chris Nelson said the Bellamora acquisition will be funded from operations.

JavaFit Launches New Sales Opportunity

Press Release | 1/25/2011

Javalution Coffee Co., a fully-vertical coffee roasting and distribution company and owner of the direct sales brand JavaFit, and the retail brand Café La Rica as well as the category creator of functional gourmet coffee, has re-launched its JavaFit brand via a new state-of-the-art selling process.

Following the advice of alliance partner Richmont Holdings, led by John Rochon, who spent several decades as a leader in the direct selling industry, Javalution's sales structure, back end support mechanism, compensation platform and training processes have been overhauled. Richmont's information technology team led the re-launch project, which went live last week.

JavaFit has adopted a streamlined, uni-level compensation plan to pay its Independent Coffee Brokers. It also has repositioned the JavaFit brand with the new tag line: "Simple Pleasures, Deeply Felt."

"Simplifying our compensation plan makes JavaFit even more attractive as a direct sales opportunity," said Dave Briskie, Javalution's CEO in a prepared statement. "We have the best coffee in the world. We want to make it easy for people to sell it to their friends as well as to commercial customers. Our improved sales platform lets us do that, and our new tag line gets right to the essence of what we're selling."