Chloe and Isabel News

Chloe and Isabel Completes Restructuring

Press Release | 3/24/2018

Chloe + Isabel has attracted two highly experienced leaders who believe in entrepreneurship, empowerment and opportunity. Recently appointed President and CEO Doug Hepfer and SVP of Sales Marcia Cota bring decades of experience in the direct sales industry. Doug and Marcia, along with the company's ownership and the Board of Directors, believe in the potential for Chloe + Isabel to impact thousands of lives in the United States, and soon Canada.

Chloe + Isabel has been the best kept secret in direct selling. New leadership has repositioned the company to make its Merchandiser opportunity attractive to a much broader group of entrepreneurial women. The company has abandoned the previous complex application and interview process, and implemented a new and lucrative sales compensation plan, providing industry-leading economic opportunity for its Independent Merchandisers and a newly enhanced earning potential for Sales Field Leaders.

"Doug and I are confident that Chloe + Isabel is a company that can support enterprising and savvy individuals in achieving their successes. Opening an Online Boutique with Chloe + Isabel is as unique an experience as it is simple, and our new career plan and business practices will help a wide range of people to be successful – whether they are looking for additional income, or a fulfilling community where they can flourish through mentorship and new friendships," said Marcia Cota, the company's SVP of Sales. "Our goal is to take an incredible foundation of success, enhance it, and open it up to a wider audience."

Chloe and Isabel Launches Mobile Events

Press Release | 4/18/2014

Chloe + Isabel’s mobile experience features include shopping, sharing, and chat, creating a virtual party that echoes the social interactions of an in-person event. Merchandisers can plan and curate selling events, all from their mobile device. The optimized mobile experience also allows consumers to invite their friends to join a shopping event via email, Facebook, Pinterest, and Twitter for uniformed viral reach.

“When developing the tools for the mobile event experience, it was important to look at what makes in-person parties successful. This experience mimics those interactions while updating the event model to reflect the digital savvy millennial,” said Chloe + Isabel CEO and Founder Chantel Waterbury, “Merchandisers can now host interactive parties anywhere, anytime, and virally build a network beyond their physical communities versus being confined to a 30 or even 60-mile radius limitation of an in-home party.”

Key features of the mobile experience include:

• Mobile chat: The chat function enables shoppers to actively contribute to the mobile experience via messages and their own personal photos. All virtual attendees can see these messages. • Real-time interaction: Merchandisers and event guests get up-to-the-minute event news, as well as purchases and ‘wishlist’ notifications appear within the mobile chat function. • Uninterrupted shopping: Shoppers and merchandisers can browse collections, while engaging with messages and notifications in a streamlined manner. • Easy checkout: Customers can quickly and efficiently fulfill purchases through the mobile experience. To make the retail profess even simpler, all previously used shipping and payment information will auto-populate at the checkout phase.

The offering of this new technology is just one part of the brand’s larger support strategy to equip their direct-seller community with tools for maximum success including online marketing support, technological innovation and continuous education.

Chloe and Isabel Launches Its First Beauty Product

Press Release | 4/2/2014

Jardins du Midi was inspired by a midday, sunlit walk through the lush orchards of the South of France, drawing on CEO and Founder Chantel Waterbury's French heritage and favorite aromas.

With notes of Lush Peach Nectar, Bergamot, Jasmine Sambac, White Violet, and Vanilla Absolute, the fragrance's name is also derived from the region, which is colloquially known as le Midi, which literally means midday.

These varied yet complementary notes also tie into the brand's story of Chloe and Isabel - two friends with different personalities and styles, who complement one another and are united by their common interests.

"We look at Chloe + Isabel as a storyteller, not just a jewelry company," said the company founder. "We are focused on building out categories that help tell the story of our lifestyle brand and it's Provence-meets-Paris inspiration. Everyone has a personal sense of style, and the final touches to completing one's own style story include jewelry and perfume," explained Waterbury. "Launching a fragrance was a natural progression as it is a great way to embody our brand and communicate a mood in one product."