AtHome America News

AtHome America Acquired By Chicago Executive Team

Press Release | 11/6/2012

The executives plan to add daily deals and flash sales to the company’s flagship website, athome.com. The website was relaunched at the same URL on Nov. 1, featuring new savings, home products, and incorporation of its direct sales members into the fold. The relaunch gives both old and new direct sales members the opportunity to get in on the ground floor of a revolutionary new method in the direct-selling industry.

Debbie Traynor, a senior executive director for the new At Home, said At Home’s new business plan is unprecedented. “I am excited and thrilled to announce that I have been working closely with the investors who purchased AtHome America's assets,” said Traynor, “Our new company will stock both At Home’s core products as well as, well-known, brand-name products at significant savings.”

Digital marketing firm Kambio Group will aid At Home in their transition. Ed Swiderski, a Kambio Group managing partner, said he is looking forward to working with a well-established company. “At Home is one of the premiere sources of home decor, and we can’t wait to help them in this new phase,” said Swiderski, “In working with their team, I have spoken with everyone from style consultants all the way up the chain, to the key internal management team. It’s clear that they have an overarching theme of collaboration, and the drive to bring better products and service to the marketplace.”

In addition to the daily deals and flash sales, At Home will have a new emphasis on social media to promote its savings and provide a hub of activity for its direct sales force. Jess Loren, a Kambio Group managing partner and co-author of “Pinterest for Business,” said At Home is a natural fit for social media communication. “Home decor is so visually-oriented that it is perfect for a visual social medium like Pinterest,” said Loren, “At Home and Pinterest’s core user bases also overlap, creating a unique way to showcase their products while inspiring new designs and themes. It also provides an online infrastructure for At Home’s direct sales team to interact with customers.”

AtHome America Attracts Major Investment

Business Wire | 9/15/2007

AtHome America is a fast growing, multi-million dollar direct selling company based in Alsip, Illinois. AtHome America specializes in the distribution of home decorative accessories and gifts sold directly to customers via their independent sales people, known as HomeStyle Specialists, at HomeShows held in the privacy of the customers’ homes or via the Internet at www.athome.com. There are HomeStyle Specialists nationwide.

AtHome America Founders offer Summer Ideas

Feature Express | 6/17/2006

Alsip, IL (Grassroots Newswire) June 14, 2006 -- From elegant affairs to simple gatherings in the backyard with friends or family, Lisa Brandau, co-founder and president of AtHome America, offers local residents sensational entertaining ideas to make any summer gathering fun, yet simple.

"The key to making entertaining fun and easy is to use items that have versatility. By having products that can be used as home accents and also have a specific function, gives you a wide range of options when entertaining," said Brandau.

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AtHome America Announces Gift Ideas

At Home America Press Release | 6/10/2006

--(BUSINESS WIRE)--June 8, 2006--The beginning of spring brings fresh flowers, warmer weather and the chiming of bells, signaling the arrival of the wedding season. Lisa Brandau, president of AtHome America, knows wedding season brings not only a time of new beginnings, but the potential anxiety of picking out the right gift.

Based on feedback from their HomeStyle Specialists, AtHome America found the gifts to give to the bride are those that stand the test of time, such as frames, quilts, baskets or vases. But don't be afraid to give something with a splash--or more--of color.

"You want to give a gift the bride will be able to look back and fondly remember you gave that to them for their wedding," says Brandau. "Those gifts that stand the test of time are guaranteed to be well-received."