Amway News

Amway Launches XS Sports Nutrition Line

Press Release | 4/24/2016

The XS™ Sports Nutrition line features a variety of products, including protein powder and shakes, pre- and post-workout supplements, energy bars, and sports drinks that help active consumers to hydrate, energize, and recharge. The products help fuel an active and adventurous lifestyle by quenching thirst, boosting and sustaining energy, hastening recovery and building of lean muscle mass after exercise.

"This is an important time for Amway to expand our presence in the thriving sports nutrition market, which offers new and exciting business opportunities for the next generation of young entrepreneurs," said Jackie Nickel, Amway chief marketing officer for the Americas. "Everyone can benefit from these products, from the athlete to the everyday active adult, living their own adventures and looking to challenge themselves. The launch presents an incredible new entrepreneurial opportunity for Amway Independent Business Owners to expand their customer base and product offerings.

Amway Opens New $81 Million Manufacturing Facility

Press Release | 6/8/2015

"A growing percent of the population is seeking a supplement that is based in the best of science and the best of nature," said Amway Chairman Steve Van Andel. "This facility will help to advance our ability to meet that global demand while maintaining the utmost focus on product quality."

The Michigan-based facility has the capacity to produce more than 1.3 billion soft gel capsules annually and will focus on products such as Nutrilite Salmon Omega-3.

"This facility features the latest technology and a completely redesigned production process that can yield more than 3.5 million soft gel capsules a day, faster and more efficiently than ever before, while upholding the highest quality standards and processes," Amway Chief Supply Chain and R&D Officer George Calvert said.

The Michigan facility is one of five new manufacturing facilities slated to open in 2015 for Amway, part of its ongoing $332 million USD manufacturing expansion.

Nutrition sales accounted for 43 percent of Amway's 10.8 billion USD in 2014 sales.

Amway opens new nutrition manufacturing and R&D facility in California

Press Release | 5/21/2015

"The Nutrilite brand has been advancing nutrition for more than 80 years," said Amway Chairman Steve Van Andel. "These facilities are a key part of the brand's future and we couldn't be more excited to continue the legacy of nutrition manufacturing from this site in California."

The new manufacturing facility supports ingredient granulation – the mid-step in the manufacturing process of vitamin and mineral tablets, including Nutrilite Double X and Nutrilite supplements. The facility will take raw ingredients from Nutrilite farms, received in a powdered form, and turn them into a consistency that can be pressed into tablets.

"People all around the world rely on us for quality nutrition products," said Amway Chief Supply Chain and R&D Officer George Calvert. "This investment in manufacturing and R&D is one of many that we make to ensure that we continue to provide the very best in nutrition to the global consumer."

The manufacturing facility is built to meet LEED (Leadership in Energy & Environmental Design) silver certification standards developed by the U.S. Green Building Council – upholding a long-term environmental focus by Amway. The building design and construction used sustainability practices, a storm water control system, and paint and other coatings containing low volatile organic compounds to reduce potentially harmful gases.

The Buena Park-based facility is one of five new manufacturing sites slated to open in 2015 for Amway, part of its ongoing $332 million USD manufacturing expansion.

Nutrition sales accounted for 43 percent of Amway's 10.8 billion USD in 2014 sales.

Amway India CEO Arrested

Npros.com | 5/27/2014

Andhra Pradesh Police said the CEO was apprehended on Monday and was brought in on a warrant. The arrest was based on a complaint alleging unethical circulation of money through Amway's operations.

A year ago Pinckney and two company directors were arrested on charges of financial irregularities.

According to police, "He will be produced in the court shortly. The CEO has been booked under the Prize Chits and Money Circulation. Schemes (Banning) Act"

Amway Reports Record Sales During 2013

Press Release | 2/5/2014

"Our distributors are the driving force behind this remarkable achievement, supported by the work of our 21,000 employees worldwide," said Amway Chairman Steve Van Andel and Amway President Doug DeVos in a joint statement. "Distributors in more than 100 countries and territories are now achieving their potential through their Amway businesses, creating another record year for the company."

Amway Donates to Typhoon Relief Effort in Philippines

Press Release | 11/13/2013

The company, its business owners and employees will provide the support in partnership with local non-government organizations (NGOs) and relief agencies, especially those which focus on children, in alignment with the AMWAY ONE BY ONE® Campaign for Children.

"Our hearts go out to the people of the Philippines who are dealing with the catastrophic damage caused by Typhoon Haiyan,” said Jim Payne, regional president of the Asia Pacific region for Amway. “We are assessing the situation with our team at Amway Philippines and are prepared to provide additional assistance as we learn the status and needs of the affected areas.”

Amway has approximately 120 employees in the Philippines, at company headquarters in Manila and at business and distribution centers in Cagayan De Oro, Cebu, Davao City, Mandaluyong City and Pangasinan. The company has confirmed that its employees are safe and continues to ascertain the status of its more than 60,000 Amway Business Owners throughout the Philippines. Amway has operated in the Philippines since 1997.

Amway Touts A Cure For Common Cubicle In National Ad Campaign

Press Release | 9/7/2013

ADA, Mich., Sept. 5, 2013 -- Amway North America's new national advertising campaign, "We Are Amway," launched this week touting the benefits of small business ownership. The yearlong television, print and digital campaign focuses on the advantages of owning an Amway™ independent business as an alternative to a traditional 9-to-5 job.

Television ads are slated to air in major markets, including New York, Los Angeles, and Miami. Print ads will appear in the September issue of People and October issues of Money and Entrepreneur magazines. The campaign also includes a robust digital presence on a variety of entrepreneur-focused websites.

The campaign incorporates themes that resonate with today's entrepreneurs, including emphasizing the opportunity to be one's own boss, maintain flexible working hours, earn extra income, and pursue one's own individual goals.

This is the fifth time in Amway's 54-year-history that the company has embarked on a consumer-facing advertising campaign to promote its exclusive products, low start-up cost and 100 percent satisfaction guarantee.

"As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity, making it easier for our Independent Business Owners to successfully introduce Amway to others," said Jori Hartwig, Chief Marketing Officer of Amway North America.

The "We Are Amway" campaign was developed in creative partnership with branding agency The Great Society of Portland, Ore.

Amway Receives Omni Award

Press Release | 3/5/2013

The Omni Intermedia Awards are owned and operated by Media Corp Inc., which exists to recognize outstanding media productions that engage, empower and enlighten. Awards are given for exceptional work in Film, Video, TV, Internet, Interactive Media, Animation and Audio production.

"The Omni Awards are dedicated to highlighting excellence in media productions," said Ron Zamir, CEO of Allen. "We are proud to have collaborated with Amway in developing this award winning training program. This is the third recognition offered to the Artistry brand training. We believe this speaks volumes to the quality of training that Amway offers to their distributors. " "The innovative methods that have been utilized in the design and development of our ARTISTRY brand e-learning content have created an engaging and effective training course that we are proud to share with our global distributors," said Tina Dooley, Instructional Design Consultant, Global Distributor Training, at Amway. "The recognition that we have received for our training through organizations like the Omni Awards helps to reinforce our commitment to our global distributors in offering the best training and tools available."

Amway Launches NUTRILITE Kids MULTIPOPS with Video Contest

Press Release | 1/16/2013

Hosted by NUTRILITE, the world's No. 1 selling vitamins and dietary supplements brand*, exclusively from Amway, the video contest calls on parents and/or guardians to capture and share their child's first-time trial of the product for a chance to reap the rewards. Children must be ages four or older.

Selected by an online popular vote, the top 10 videos will each win a $5,000 savings bond and one-year supply of NUTRILITE Kids MULTIPOPS Multivitamin. One grand prize winner will also receive an all-expense paid trip for a family of four to Walt Disney World.

Contestants may upload their videos to MultiPopsReactions.com from December 10, 2012 to March 11, 2013. No purchase is necessary. Official contest rules are available at www.facebook.com/NutriliteUS .

NUTRILITE Kids MULTIPOPS Multivitamin is a fun way to ensure children receive the proper nutrients daily. Each pouch:

-- provides 18 essential vitamins and minerals, with many at 100 percent or more of the recommended daily value for children ages four and above

-- is sugar free and naturally sweetened with Stevia

-- includes natural fruit concentrates from guava, papaya, passion fruit and pineapple and is free of artificial colors, flavors or preservatives

"It's important to include a daily multivitamin as part of a healthy routine for your child's development. But, it can be a challenge for kids to take their vitamins consistently," said Amway North America Vice President of Marketing Jori Hartwig. "MULTIPOPS will help get them excited about taking vitamins every day. It's fun, great tasting and good for them, too."

Amway Partners with Free the Children

Press Release | 12/13/2012

Founded in 1995 by 12-year-old child-rights activist Craig Kielburger, Free The Children believes in a world where all young people are free to achieve their fullest potential as agents of change.

"Free The Children started with one school, one community, looking to make a difference and today is 3,500 schools and 2 million young people stepping up to free children from the cycle of poverty and exploitation around the world," says Craig Kielburger, co-founder, Free The Children. "This truly is the generation we've been waiting for. We are thrilled to bring We Day to the U.S. to continue to bring young people together and inspire them to act and provide them with the tools they need to create systemic change both at home and overseas."

"Free The Children's mission of inspiring children to help others aligns closely with Amway's values," says Tanios Viviani, Regional President of the Americas for Amway. "Amway Independent Business Owners have a strong culture of service, particularly with organizations like Easter Seals and the U.S. Dream Academy. Our global philanthropic focus has been children's causes for the last decade, which makes Free The Children and We Day Seattle an ideal way to amplify all the good things IBOs already do."

We Day is a stadium-sized educational event, free for students and teachers to attend thanks in part to the generous support of Amway, Microsoft and others. Students must earn their way in through service by taking one local and one global action to better the world through a year-long program called We Act. We Day features powerful messages from world leaders such as His Holiness The Dalai Lama and Sir Richard Branson, and performers including Demi Lovato and Jennifer Hudson.

Amway Donates More Than 300K In Gifts To Toy Drive

Press Release | 12/6/2012

"The Toy Drive is such a great fit for Amway because all of our social responsibility efforts around the globe are focused on kids," says Tanios Viviani, Regional President of the Americas. "Amway and Amway Independent Business Owners have impacted 9.5 million children and donated more than $166 million to children's causes worldwide in the last 10 years."

Amway employees and Independent Business Owners have also given more than 2.5 million volunteer hours in that time.

Amway's gifts this year include ARTISTRY® spa sets and other personal care items that especially appeal to teens and tweens, an often underserved market during holiday gift drives. Amway's donation is being shipped to nonprofit organizations across the country for delivery to disadvantaged children and families, in many cases providing the only gifts some children and teens may receive this holiday season.

This donation demonstrates Amway's support of the United States Direct Selling Association, whose member companies have donated more than $17 million in products and cash to the TODAY Show Toy Drive this year, and more than $100 million in cash and merchandise over the past nine years.

In addition to supporting the TODAY Show Toy Drive, Amway in North America serves as a sponsor of Boys & Girls Clubs of America, Easter Seals, the U.S. Dream Academy and the National Constitution Center. Since 2003, Amway Independent Business Owners and employee volunteers have contributed more than 2.5 million hours and more than $166 million to help children worldwide.

Amway Responds to Hurricane Sandy Devastation

Press Release | 11/19/2012

Millions of lives have been impacted by the effects of Hurricane Sandy, including tens of thousands of Amway IBOs whose homes, businesses and families were located directly in the path of the storm.

"The sheer enormity of the devastation has turned life upside down for millions," says Tanios Viviani, Amway Regional President – The Americas. "If there's any upside to such a crisis, it's that it brings people together to help one another. We have a huge network of compassionate IBOs who are always giving back to their communities, but it's especially inspiring to watch them spring into action in times of need. They give their time, money, products – whatever they can do to help."

Amway's core philanthropic efforts around the world are focused on helping children live better lives, through its AMWAY® ONE BY ONE Campaign for Children. The company and IBOs also regularly mobilize to respond through product and the Red Cross to local needs resulting from natural disasters, like Hurricane Sandy.

Amway is sending more than $400,000 in cleaning supplies and other products to Easter Seals Centers in New York and New Jersey to help those struggling in the area. Easter Seals has more than 200 centers in the region and some will serve as hubs to distribute products, as well as Amway IBO volunteers, where they are needed most. Easter Seals is a major partner of Amway's in the U.S. with a 30-year history of support from IBOs, largely concentrated in the New York area.

Amway also is working with International Aid to expedite excess product donations to support hurricane relief efforts in the Caribbean.

Amway Breaks Ground on Nutrilite Botanical Concentrate Manufacturing Facility

Press Release | 8/31/2012

Built on 12 acres Amway purchased in the Port of Quincy, the 48,000-square-foot facility is projected to create 30 jobs when operations begin in 2014. It will process botanicals from the company's nearby Trout Lake Farm operations, the largest certified organic herb farm in North America.

Processed botanicals such as blueberry, Echinacea purpurea, Echinacea angustifolia, oregano, peppermint and nettle, will be supplied to Amway global manufacturing operations. These plant concentrates will be used in some of the company's top products, including NUTRILITE® DOUBLE X® Vitamin/Mineral/Phytonutrient, NUTRILITE Daily Multivitamin Multimineral and NUTRILITE Concentrated Fruits and Vegetables tablets.

The Quincy facility is part of a $185 million U.S. manufacturing expansion Amway announced earlier this year to meet growing global demand for its top-selling NUTRILITE brand of vitamin, mineral and dietary supplements. Nutrition product sales in 2011 accounted for 45 percent, or $4.7 billion, of Amway sales. Alticor, parent company to Amway, reported 2011 sales of $10.9 billion.

"We appreciate the spirit of partnership that has been extended to us by local business and economic development leaders, elected officials as well as the Quincy community," said George Calvert, Amway vice president of research and development, and supply chain, who spoke at the ground-breaking ceremony. "This occasion marks a significant milestone for our company as this project launch is another step toward ensuring that we meet the growing demand for our flagship brand of NUTRILITE products all around the world."

Sam Rehnborg, Ph.D., whose father, Carl Rehnborg, founded the nutrition company that became known as Nutrilite, also participated in the event. "Over the last seven decades, Nutrilite has grown from a Quonset hut in southern California to best-in-class agribusiness and manufacturing operations around the world," he said. "The new site in Quincy is the next chapter in our rich history, and we are honored by the warm welcome we have received here."

"We are excited about Amway-Nutrilite beginning construction of its new state-of-the-art botanical processing and plant extraction facility at the Port of Quincy, as this is the first facility of its type in our region that will be doing this sort of complex value-added agricultural processing and manufacturing, while also using many of our local crops," stated Curt Morris, chair/president, Port of Quincy. "More importantly, this new Nutrilite facility will create jobs and help to further diversify the economy of Quincy and Central Washington."

Amway also is working on three other manufacturing projects as part of a U.S. manufacturing expansion:

A new $81 million nutrition soft gels and tablet manufacturing operation at the company's Spaulding Avenue site in Ada, Michigan, is expected to create up to 200 jobs over a three-year period.

A $24 million nutrition powder products plant unveiled in 2012 at the company's World Headquarters is expected to create 50 new jobs in Ada, Michigan.

A $42 million project in Buena Park, California, includes a new granulation facility to support tablet manufacturing; new research and development facilities and pilot laboratories; and a two-story professional office building.

The Amway facility in Quincy will replace the current extraction and concentration operation in Lakeview, California.

Amway Announces Partnership of Four IRONMAN Races

Press Release | 7/23/2012

Since its establishment nearly 35 years ago, the IRONMAN Series has been regarded as encompassing the most challenging endurance events in the world. An IRONMAN Triathlon includes a 2.4-mile swim, 112-mile bike and 26.2-mile run with a limit of 17 hours to complete the race.

"The partnership is a fantastic opportunity for Amway to introduce its premium brand of NUTRILTE® vitamins, minerals and supplements to a key target audience of health and fitness aficionados," says Jori Hartwig, Amway North America's Vice President of Marketing. "The NUTRILITE brand is all about the quest for optimal health, which is clearly a journey that IRONMAN participants embrace."

Amway offers a variety of nutritional products under the NUTRILITE brand, including multivitamins, weight management and sports nutrition. Several NUTRILITE products currently carry the NSF Certified for Sport seal, including the brand's flagship multivitamin multimineral supplement, Double X®, Concentrated Fruits and Vegetables, Daily Multivitamin/Multimineral and more. Supplements that carry the NSF® Certified for Sport® mark have undergone the rigorous standards established through the NSF Athletic Banned Substances Program. It minimizes the risk that a dietary supplement or sports nutrition product contains banned substances when taken at the recommended serving size.

In addition to introducing Amway's NUTRILITE brand to a new audience, the expo partnership also initiates the Amway(TM) Ultimate IRONMAN® Triathlete Sweepstakes*. IRONMAN race attendees will have a chance to enter the sweepstakes to win first, second and third place prizes. Contest entries can be made by visiting an Amway display at the following four partnered locations and dates:

IRONMAN Lake Placid: July 19-22, 2012

Aquadraat Sports IRONMAN U.S. Championship: August 8-11, 2012

IRONMAN World Championship 70.3: September 6-9, 2012

IRONMAN Florida: October 31-November 3, 2012

"We are excited to have Amway as an expo partner this year," said Erik Vervloet, Chief Marketing Officer, WTC. "Our brands have closely aligned beliefs regarding quality and excellence and the products are perfect for our athletes who are extremely committed to health and nutrition during training. We look forward to Amway having a presence at several of our most popular IRONMAN events this season."

For more information about Amway or the IRONMAN Series, please visit www.amway.com and www.ironman.com , or visit an Amway display at any of the four partnered IRONMAN races.

About NutriliteNUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand**. Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms***. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, DOUBLE X® Vitamin/Mineral/Phytonutrient, and NUTRILITE OCEAN ESSENTIALS® Balanced Health Omega-3 supplement, the brand's four most popular supplements in North America, have completed the NSF® Certified for Sport® program. This reduces the risk that a dietary or sports supplement contains banned substances.

About IRONMAN® TriathlonThe iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation, owner and operator of the IRONMAN Series, has grown from a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN, IRONMAN 70.3®, 5150(TM) Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com .

*Amway(TM) Ultimate Ironman® Triathlete Sweepstakes begins at 12 p.m. ET on July 19, 2012 and ends at 12 p.m. ET on November 3, 2012. No purchase is necessary and official rules can be found at on-site Amway displays at all four partnered Ironman races.

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims .

***Source: Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.

Amway Introduces NUTRILITE Ultimate Bone Health Solution

Press Release | 7/18/2012

Amway Ranked First in Online Health and Beauty Sales

Press Release | 7/3/2012

Amway North America is part of the Amway family, a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market.

Enterprise-wide sales for Amway North America's parent company, Alticor, were $10.9 billion in fiscal 2011. According to Internet Retailer estimates, Amway North America's online sales were more than $980 million in 2011.

"Amway Independent Business Owners always look to the future and new technology trends and that's helped us achieve this level of success online. Using social media and cutting-edge technologies, Amway IBOs serve customers wherever they are: in person, on their computers, phones or tablets," says Tanios Viviani, Regional President of Amway Americas. "This ranking also reflects the high quality of our products and appeal of our major health and beauty brands, NUTRILITE® nutritional supplements and ARTISTRY® skin care and cosmetics."

NUTRILITE is the world's No. 1 selling vitamins, and dietary supplements brand*, and ARTISTRY is among the world's top five, largest-selling, premium skin care brands**. The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day 100% Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2011 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

Amway Launches New Artistry Facial Sunscreen for All Skin Tones

Press Release | 6/5/2012

TIME DEFIANCE UV Defense SPF 50 from Amway also offers another advantage: Its ultra-light formula absorbs instantly, which means no ashy look regardless of skin tone.

"Amway scientists are committed to creating products that fulfill the needs of women of every color. TIME DEFIANCE UV Defense SPF 50 responds to the need we've heard from consumers for a sunscreen that looks and feels as good on darker skin as it is for lighter skin types," says Jori Hartwig, Vice President of Marketing for Amway North America.

"There is a common misconception that darker-skinned individuals are not at risk of sunburn or skin cancer. Although those with dark skin won't get sunburned as quickly, they can still burn and are still susceptible to UV-induced damage such as wrinkles, age spots, uneven pigmentation, and skin cancer," cautions Rhonda Solberg, a scientist behind TIME DEFIANCE UV Defense SPF 50.

In the formula of the Balanced Brightening Complex, Rhonda highlights the presence of white tea extract, chamomile extract, and bitter orange peel extract. TIME DEFIANCE UV Defense SPF 50 also contains moisturizing ingredients and is water-resistant.

ARTISTRY The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.

Amway Investing in US Manufacturing Expansion to Meet Global Demand for NUTRILITE

Amway | 5/24/2012

This investment includes a new $81 million nutrition plant at the company's Spaulding Avenue site in Ada, Michigan, near Amway World Headquarters. The new plant is expected to create 200 jobs over the next three years.

The Michigan Economic Development Corporation (MEDC) today approved a $1.6 million Michigan Business Development Program incentive from the Michigan Strategic Fund (MSF) to support construction of this nutrition products manufacturing facility for Access Business Group LLC, an affiliate of Amway.

The incentive played a key role for Amway in selecting Michigan over competing sites in other states. Amway, MEDC and The Right Place worked together to bring this project to Michigan.

"NUTRILITE is integral to the future of Amway as the world's number one selling vitamins and dietary supplements brand," said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. "By bringing a second nutrition product manufacturing plant to our home market of Michigan, we are helping our distributors meet the growing customer demand for our NUTRILITE brand products. We are pleased to work in partnership with the MEDC and The Right Place in bringing this investment to West Michigan. This type of collaboration is critical in driving long-term business growth across the state."

"Amway, with more than 4,000 employees currently in Michigan, is a major employer in our state and its decision to expand here says much about our improved business climate," said MEDC President and CEO Michael A. Finney. "Amway's continued commitment sends a message that will be heard around the world that Michigan's highly competitive business climate and tremendous workforce capabilities mean real opportunities for leading edge businesses."

Nutrition product sales last year accounted for 45 percent, or $4.7 billion, of Amway sales. Alticor, parent company to Amway and Access Business Group LLC, reported 2011 sales of $10.9 billion.

"Amway's investment is very encouraging to The Right Place, and to the region as well, as this announcement demonstrates that manufacturing remains strong and growing in West Michigan. We applaud Amway for expanding NUTRILITE brand operations and workforce in its hometown. We are pleased to see 200 new Amway jobs added to the region," said Birgit Klohs, President and CEO, The Right Place, Inc.

The overall investment involves in four operations, including two facilities that will produce nutrition products for Amway in Michigan for the first time:

Ada, Michigan - Spaulding Avenue site: New nutrition soft gels and tablet manufacturing operation. Investment: $81 million. Jobs: 50 at start-up, 200 anticipated over a three-year period.

Ada, Michigan - World Headquarters complex: A new nutrition powder products plant unveiled February 15 is expected to start production this year. Investment: $24 million. Jobs: 50

Buena Park, California: Scheduled for 2012 construction, project includes a new granulation facility to support tablet manufacturing; new research and development facilities and pilot laboratories; and a two-story professional office building. Total investment: $42 million. Jobs: No change.

Quincy, Washington: Announced April 2, a new extraction and concentration operation for ingredients grown at the company's organic farm operations in nearby Trout Lake. Investment: $31.8 million. Jobs: 30

Amway Publishes Global Corporate Citizenship Report

Press Release | 4/23/2012

These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.

"Our vision of helping people live better lives has been an essential component of who we are and what we do for more than 52 years," said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. "We try every single day to help people move from where they are to where they want to be. We have - and we always will - believe in better."

In 2011, Amway focused on making a positive impact in the following four key areas:

Ethics: Integrity and partnership are cornerstones of the company's philosophy. For more than 52 years, Amway has been committed to providing safe and effective products that satisfy consumers and meet applicable regulations. Amway works closely with Direct Selling associations, regulatory and consumer groups around the world to assure that the industry Code of Ethics is followed and that distributors and consumers are protected.

Communities: In 2011, Amway, its employees and distributors helped a record 1.5 million children through the Amway One by One Campaign For Children®. Since launching One by One in 2003, Amway has impacted more than 9.5 million children. Amway launched a new initiative with Habitat for Humanity across 10 countries in Latin America, and introduced the Nutrilite Little Bits program providing micronutrients to malnourished children in Zambia.

Employees: Amway is committed to being a responsible employer. Its robust professional development program offers opportunities for employees to increase their potential and advance their careers. Amway also promotes employees' well-being through the Amway Optimal You Program, which in 2011 contributed to a 38 percent reduction of health risk factors among U.S. participants. The American Heart Association recognized Amway as a Platinum Fit Friendly Company for its efforts.

Environment: Amway is committed to environmental stewardship and seeks to continuously find ways to improve its environmental performance. In 2011, Amway joined the Carbon Disclosure Project (CDP), the world's largest voluntary reporting program of greenhouse gas (GHG) emissions. Amway also reported on the use of green power through the EPA's Green Power Partnership. Three major Amway manufacturing facilities are registered under the prestigious ISO1400:2004 environmental management standard.

"As Amway continues its community involvement and environmental sustainability journey, we thank Amway distributors and employees around the world who, through their continued humanitarian and conservationist efforts, show what it means to be true global citizens," said Amway Vice President Todd Woodward.

Amway Announces Electronic Payment Program for IBOs

Press Release | 3/19/2012

Citi Prepaid Services delivers custom electronic payment programs that help organizations reduce costs, drive optimization and increase program effectiveness. With this new electronic payment solution, IBOs will have access to a personalized AMWAY Visa card (US) and an AMWAY MasterCard card (Canada), custom online account management resources, and a dedicated toll-free, 24/7, multilingual customer service team.

Amway IBOs will no longer have to wait several days for their bonus checks to clear to redeem their funds. Instead, they will have immediate access to their payment on the day the bonus is issued. The AMWAY Visa card and the AMWAY MasterCard card can be used to make purchases in stores, online, by phone and at ATMs at millions of locations worldwide, wherever Visa and MasterCard debit cards are accepted.

“We’re thrilled to have such a strong relationship with an industry leader like Amway,” said John Kohari, Citi’s Global Head for Prepaid Cards. “True to their reputation, Amway is demonstrating the value they place on their distributors’ experience by providing much faster access to their bonus payments.”

Amway Introduces New ARTISTRY Colour Collection

Press Release | 3/7/2012

Escape to Paradise provides eight multi-purpose shades in Golden Glow and Fresh Radiance Cheek and Eye Quads that can be applied individually or swirled together to create an all over illuminating glow. The four eye colours in each quad are blendable, yet buildable, for increased intensity, while the cheek colours offer a subtle blush. To complete the eye look, the collection offers Island Violet and Lagoon Eye Pencils that glide on effortlessly and blend beautifully with a smudger included at one end and colour at the other. The lip gloss duos offer luxurious shine and vitamin E nourishment to help protect lips. Two shades each are provided in the Tropical Coral and Pacific Orchid Lip Gloss Duo Compacts, which can be blended together to create a unique shimmering effect.

"We find that our beauty consumers are eager to refresh their look as spring nears. This year Amway is excited to launch the ARTISTRY Escape to Paradise Spring Trend Colour Collection, which features looks reflective of what we saw on fashion runways," comments Jori Hartwig, vice president of marketing for Amway North America. ABOUT ARTISTRY The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.* It's also among the world's top 10 largest-selling premium cosmetic brands.* ARTISTRY is the Official Skincare and Cosmetics Provider of Miss America.

Consumer Advocacy Group Alleges Amway Deception

Npros.com | 2/29/2012

The Center for Science in the Public Interest (CSPI), a consumer food advocacy group, said it will sue Amway unless it stops advertising unsubstantiated nutrition and health benefits in connection with "fruits and vegetables 2GO" and "Immunity Twist Tubes."

CSPI says labels for Nutrilite's "fruits and vegetables 2GO Twist Tubes" claim in big print that the product is equivalent to two servings of fruits and vegetables. The fine print clarifies that it "contains the antioxidant equivalent of 2 servings." However, the center says that the 10-millileter tubes don't come close to conveying the same health benefits as real fruit and vegetables.

Amway's claims for Nutrilite's Immunity Twist Tubes are unlawful, according to the center, because they imply that the product will prevent disease when it will not. The Strawberry Kiwi flavor of Immunity Twist Tubes contains neither strawberry nor kiwi, despite pictures of those fruits on the box.

“Amway is sending a horrible health message to American consumers when it holds out its Twist Tubes as a short cut to getting the health benefits of real food,” said CSPI staff litigator Seema Rattan. “People who want the health benefits of two servings of fruits and vegetables are far better off eating two servings of fruits and vegetables. And no one should be deceived into thinking that these pricey little tubes will prevent them from getting sick.”

CSPI sent a letter to Amway Chairman Steve Van Andel, saying that the labeling and advertising for Nutrilite products violates federal regulations and consumer protection laws in several states.

Amway Offers Genotype Matched Weight Management Plan

Press Release | 1/25/2012

ADA, Mich., Jan. 25, 2012 -- Weight loss is perhaps the most common New Year's resolution made and likely the most difficult to keep. Amway North America offers the NUTRILITE® Weight Management Program, which includes a genetic test that helps individuals find their genotype-matched diet, and offers weight management plans matched to that gene test's results.

A key ingredient in the NUTRILITE Weight Management Program is the Inherent Health® Weight Management Genetic Test, where users simply swab the inside of their cheek and drop the sample in the mail. Personalized, confidential results arrive within days, revealing one of three weight management genotypes: Carb Reducer(TM), Fat Trimmer(TM) or Better Balancer(TM). These profiles indicate the type of diet and exercise that is ideal for each specific genotype.

"Many Americans struggle with long-term successful weight loss because they try a typical one-size-fits-all or fad diet," says Julie Upton, MS, RD, CSSD, a registered dietitian and co-founder of Appetite for Health. "That's why a more personalized approach to weight loss offers more opportunity to win at losing."

"I lost 54 pounds in my first 12 weeks on the NUTRILITE Weight Management Program," says Rich Mullins, Amway Independent Business Owner and Carb Reducer. "I've tried just about every weight loss program out there but with this one, the genetic test eliminates all the guess work so you know what you're doing works. The NUTRILITE plans teach you practical habits that you can maintain long term and allow you to eat great food so that you're always satisfied, not hungry."

Presented at the 2010 American Heart Association's Joint Conference A clinical study announced in March 2010 by a major university* found that individuals can lose more weight with a diet recommended by the Inherent Health Weight Management Genetic Test, versus a diet that's not genotype specific. In that clinical study, people on diets that were right for their genes lost significantly more weight than those who were following diets that were genotype-inappropriate.*

The Nutrilite ApproachThe NUTRILITE Weight Management program offers three healthy, balanced plans - Carb Reducer, Fat Trimmer or Better Balancer - that are the only weight management plans on the market customized to match the results of the Inherent Health® Weight Management Genetic Test. The NUTRILITE approach to losing weight is designed to encourage lasting lifestyle changes. The plans don't severely limit calories or encourage strenuous exercise that can't be maintained. The NUTRILITE Weight Management Program teaches new habits that can be incorporated into every day lifestyles for life.

The NUTRILITE Weight Management Carb Reducer, Fat Trimmer and Better Balancer plans each include:

A simple-to-follow, day-by-day journal. The journal includes four weeks worth of daily meal plans, shopping lists, and recipes. It also includes an exercise plan that can help fit in cardio, resistance training, core exercises, and stretching in as little as 10 minutes per day. The journal is intended for users to write down feelings and accomplishments throughout the program and to track progress.

The NUTRILITE supplements designed to work with each plan. Using supplements while trying to lose weight is important because the body may not be getting all the vitamins, minerals, and nutrients it needs. NUTRILITE can help individual's reach healthy goals - whether through the additional nutritional support of a multivitamin, to help boost weight management results, or to increase fiber intake.

NUTRILITE meal replacement options and snacks. These meal replacement bars, protein bars, energy bars and protein shakes are designed to satisfy taste buds and support the metabolism.

About Nutrilite

NUTRILITE, exclusively from Amway, is the world's leading brand of vitamins and dietary supplements (based on 2010 sales). Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X® Multivitamin, the brand's three most popular supplements in North America have completed NSF® International's Certified for Sport® program, which reduces the risk that a dietary or sports supplement contains banned substances.

Amway Launches ARTISTRY Creme LuXury Eye

Press Release | 11/11/2011

With CellEffect technology, Creme LuXury Eye helps restore skin's youthful energy while increasing firmness and elasticity for a contoured look. It's a complex driven by Cardiolipin, which re-energizes the skin and boosts its natural ability to repair. During clinical testing, Creme LuXury Eye delivered a 94 percent instant surge in moisture and 100 percent improvement in moisture in just two weeks.

"Creme LuXury Eye is the second product released under the ARTISTRY luxury line, following behind Creme LuXury, which launched in 2010. Both combat the intrinsic causes of aging skin by restoring energy at the source of skin," explained Jori Hartwig, Vice President of Marketing for Amway North America.

Creme LuXury Eye helps fight the skin's natural loss of energy associated with aging. Women who tried it agreed that after four weeks, their skin looked firmer, appearance of wrinkles was visibly reduced, and there was a visual improvement in skin roughness. Natural extracts help reduce the appearance of dark circles and puffiness for brighter eyes, while the product's "instant lift" polymers visually lift eyelids. Creme LuXury Eye is suited for all skin types during all seasons and is recommended for use both morning and night.

Amway Sponsors Scholarship Through Facebook Contest

Press Release | 11/9/2011

"Amway and Artistry are focused on helping people realize their full potential and with this contest, we hope to offer a young woman the opportunity to pursue her dreams with a college scholarship," comments Jori Hartwig, Vice President of Marketing for Amway North America.

Women between the ages 18 to 25 are asked to explain why they exemplify one or all of the qualities of the Artistry and Miss America brands. The individual with the most public votes by November 14, 2011 will win $10,000 in scholarship funding. The public is encouraged to vote for the individual they think would best represent the scholarship. Contestants with the greatest number of votes will be awarded as follows:

Grand Prize: ARTISTRY Miss America $10,000 Scholarship ARTISTRY product gift basket

Second Prize $100 gift card APPLE® iPad ARTISTRY essentials skincare system ARTISTRY Light Up Lip Gloss ARTISTRY Shimmer Loose Powder

Third Prize ARTISTRY essentials skincare system ARTISTRY Light Up Lip Gloss ARTISTRY Shimmer Loose Powder

To enter, visit the Amway U.S. Facebook page at http://www.facebook.com/AmwayUS .

Contestants are asked to submit a photo accompanied by an essay explaining how they personify one or all of the qualities of the Miss America Organization - style, scholarship, service, success - and why they should win a $10,000 scholarship. Each contestant is also required to submit her first and last name, email address, zip code, and phone number. There's a limit of one entry per person and only individuals from the 50 states and District of Columbia will be accepted.

Amway Introduces Nutrilite Fruits and Vegetables

Press Release | 8/3/2011

NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the 9–13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube. The tubes are designed to add to a cold, 16-oz. bottle of water. NUTRILITE Fruits & Vegetables 2GO Twist Tubes may be consumed on an empty stomach or with food and have a refreshing Mango-Citrus flavor.

“Research shows that eight out of ten Americans are missing out on the health benefits of eating a diet rich in a wide variety of colorful fruits and vegetables,” says Keith Randolph, Ph.D., Technology Strategist for Nutrilite. “NUTRILITE Fruits & Vegetables 2GO Twist Tubes are a simple, convenient way to increase your daily intake of antioxidants. And, of course, they’re a supplement to, not a substitution for, whole fruits and veggies. Eating the real thing gives you fiber, water and other irreplaceable nutrients.”

Amway Introduces Project Sunrise

Press Release | 6/29/2011

Amway To Scale Up Global Efforts

Press Release | 6/20/2011

While corporate citizenship efforts have been a part of Amway operations for decades, this is only the second time the company has published its results in an annual report highlighting the company's impact in five areas: ethics, community, workplace, environment and product responsibility.

"How we behave as global citizens is an essential part of our story," said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. "Whether it's creating innovative products to make someone's water more drinkable, mentoring an at-risk high school student, or simply turning the lights off to reduce our carbon footprint, we honor Amway's mission of helping people live better lives."

The report includes position statements and results in the following impact areas: •Ethics: Amway staff around the world holds more than 50 leadership positions in Direct Selling Associations requiring a commitment to abide by a Code of Ethics.

•Community: Amway employees and distributors volunteered more than a million hours across the globe last year through the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program.

•Workplace: Amway is committed to being a global employer of choice. Last year, the company was recognized as one of West Michigan's 101 Best and Brightest Companies to Work For. And the Amway-owned organic farm in Brazil, where plants are grown for its NUTRILITE® vitamin, mineral and dietary supplements, earned an award for the best education and development programs in the state by the Servicio Social da Industria.

•Environment: Every year, Amway expands its programs to improve the world we live and work in. Last year, Amway recycled 84 percent of its waste, with the goal of reaching 95 percent by 2014. And through its carpooling program, employees reduced commuter miles by 6,000 – a reduction of 2.5 million pounds of CO2 gas emissions.

•Product Responsibility: New software measuring the impact of a product's lifecycle led to 51% less plastic, 25% less manufacturing costs and 46% less energy use in the Amway's newly redesigned eSpring® Water Purifier.

The company's mission to help people build better lives includes its employees and distributors, and also the community around them.

"Our employees and distributors listen to what the community needs and, in collaboration with them, Amway finds ways to lend a hand," said Amway Vice President Dana Boals.

To view the new Amway Global Citizenship report, go to www.amway.com.

Amway One by One Campaign for Children

The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program rallies the resources of Amway distributors and employees around the world to make a difference in the lives of children in every market where the company conducts business. Since AMWAY ONE BY ONE® launched in 2003, it has provided hope and opportunity to 8 million children and donated more than $141 million to children's causes worldwide. The number of employee and distributor volunteer hours logged since 2003 now totals 2.3 million, nearly doubling from a cumulative total of 1.3 million hours reported in 2009.

Amway At Number 1 For Eight Years

Press Release | 5/21/2011

Amway North America is part of the Amway family, a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market. Enterprise-wide sales for Amway North America's parent company, Alticor, were $9.2 billion in fiscal 2010.

According to Internet Retailer estimates, Amway North America's online sales were more than $912 million in 2010.

"To be number one in online health and beauty sales for eight straight years is wonderful recognition of the hard-working Independent Business Owners who drive our sales," says Steve Lieberman, Amway North America's Managing Director. "This ranking also is a great credit to the high quality and appeal of our major health and beauty brands, NUTRILITE® nutritional supplements and ARTISTRY® skin care and cosmetics."

NUTRILITE is the world's leading brand of vitamin, mineral and dietary supplements, based on 2009 sales, and ARTISTRY skin care and cosmetics is one of the world's top five largest-selling premium skin care brands (Source Euromonitor International Limited; Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP, global brand name classification).

The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day 100% Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2010 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

Amway Raises Funds Children In Need

Press Release | 5/12/2011

Over 1000 Amway distributors, their families and friends attended the show which took place at the Kamarajar Arangham. "We believe we can work together to build a brighter future for the children. At Amway we always strive to bring in meaningful difference in the lives of less privileged children. We would be very happy if our little contribution helps in the progress of children," said Siva Kumar, chief volunteer of AOF in Tamil Nadu, also Amway's area manager in the state. He added that Amway employees and distributors were equal partners in Amway's CSR efforts. The proceeds of the evening will be handed over to a city-based NGO soon.

All those present greatly enjoyed the musical evening. AOF holds such events on a regular basis to sensitize Amway distributors about social issues such as the plight of underprivileged children. "This is the best way to help others realize that there are many in society, not as lucky as we are, and raise funds for them at the same time," added Siva Kumar. Money from this fund raiser will go to Jeroham Home, a NGO working for children. AOF has associated with Jeroham home for the past three years.

Amway Wins AAF Award

Press Release | 5/12/2011

The "Mix It Up" video, which uses rap and humor to convey its message, won Silver ADDY® awards for both the video and the music. The production already had been recognized by the local Mid-Michigan ADDY Awards with a Gold ADDY for internet commercials, another Gold ADDY for lyrics, and the Best of Show award for interactive projects.

The honorees are Lisa Tanis, of Amway Integrated Communication Services, who produced the video, and Andy Gamm, Marketing Brand Manager, who managed the project, working in conjunction with Harvest Creative Services of Lansing, Mich. Watch the video at www.endthebonk.com and download the song and get free ringtones, or visit www.facebook.com/NutriliteUS.

"Everything we do is designed to support the Independent Business Owners who use and retail our products. ADDY Award recognition is wonderful acknowledgement that our team is creating materials that do so effectively," says Mark Nelson, Director of Health & Wellness Marketing for Amway North America.

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world

The AAF District 6 is comprised of 16 local ad clubs representing approximately 5,000 members, including clubs from Chicago, Detroit, and Indianapolis, among other cities. The District 6 competition included 436 entries. "Mix It Up" now automatically advances to the National ADDY Competition later this month.

Nutralite Drink Earns Highest Sports Certification

Press Release | 5/5/2011

"Amway takes great pride in the tremendous quality and efficacy of our NUTRILITE products," says Jori Hartwig, Vice President of Marketing for Amway North America. "We are very pleased to have completed the NSF Certified for Sport® program as one more way to demonstrate the high caliber of our NUTRILITE brand for our Independent Business Owners and the athletes, runners and other health conscious individuals they serve."

NSF International's Certified for Sport® program reduces the risk that a dietary or sports supplement contains banned substances. Recognized by Major League Baseball (MLB) and the MLB Players Association, National Football League (NFL), Canadian Centre for Ethics in Sport (CCES), the Ladies Professional Golf Association (LPGA) and the PGA, the NSF Certification program responds to the growing demands by athletes, coaches, team owners and others concerned about finding banned substances in sports nutrition products. However, prudent athletes will always run any medications or supplements by their doctor or trainer before using.

To earn certification, the three NUTRILITE products were evaluated by NSF International to verify that the information appearing on the label matched the content of the product and that no banned substances were present. To meet these requirements, the three evaluated NUTRILITE products may now bear the NSF Certified for Sport® Mark to show athletes, coaches, and consumers that a dietary supplement or sports nutrition product meets NSF International's stringent criteria. The NUTRILITE information also is listed on the NSF Website. Ongoing monitoring verifies continued compliance with NSF's certification requirements.

"NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X Multivitamin have been reviewed, tested and certified by NSF's Certified for Sport® program," says Edward Wyszumiala, General Manager of NSF International's Dietary Supplement Certification Programs. "By obtaining NSF Certified for Sport® for these products, Amway has achieved a major milestone and continues to demonstrate its commitment to excellence for its Independent Business Owners and their consumers."

Amway Wins Advertising Award

Press Release | 5/5/2011

The "Mix It Up" video, which uses rap and humor to convey its message, won Silver ADDY® awards for both the video and the music. The production already had been recognized by the local Mid-Michigan ADDY Awards with a Gold ADDY for internet commercials, another Gold ADDY for lyrics, and the Best of Show award for interactive projects.

The honorees are Lisa Tanis, of Amway Integrated Communication Services, who produced the video, and Andy Gamm, Marketing Brand Manager, who managed the project, working in conjunction with Harvest Creative Services of Lansing, Mich. Watch the video at www.endthebonk.com and download the song and get free ringtones, or visit www.facebook.com/NutriliteUS.

"Everything we do is designed to support the Independent Business Owners who use and retail our products. ADDY Award recognition is wonderful acknowledgement that our team is creating materials that do so effectively," says Mark Nelson, Director of Health & Wellness Marketing for Amway North America.

With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world

The AAF District 6 is comprised of 16 local ad clubs representing approximately 5,000 members, including clubs from Chicago, Detroit, and Indianapolis, among other cities. The District 6 competition included 436 entries. "Mix It Up" now automatically advances to the National ADDY Competition later this month.

Amway Launches New Artistry Home Treatment

Press Release | 4/7/2011

Intensive skincare renewing peel is appropriate for women of all skin types, including Miss America 2011 Teresa Scanlan. With traveling 20,000 miles a month, Scanlan simply doesn’t have time to regularly visit a dermatologist or wait for recovery from redness experienced after professional treatments. “I’ve turned to at-home alternatives. I love ARTISTRY intensive skincare renewing peel, which provides my skin with what I need in just minutes, without worrying about irritation,” comments Scanlan.

When used twice weekly for six weeks, renewing peel provides benefits comparable to a professional chemical peel. This targeted resurfacing treatment provides immediate improvement in the look and feel of skin texture, improved clarity, and reduction in the appearance of age spots and fine lines after six weeks of treatment. In fact, during clinical trials, 99 percent of participants showed improved smoothness and skin texture. After just eight minutes, women noticed instantly softer, smoother skin.

“Our consumers are looking for non-abrasive ways to keep their skin looking healthy. In March, ARTISTRY by Amway launched the intensive skincare renewing peel as the first in a new ARTISTRY line of products featuring at-home alternatives to professional treatments,” said Jori Hartwig, Vice President of Marketing for Amway North America.

The product’s key ingredient, Mucor Miehei mushroom enzyme, mirrors the activity of exfoliating enzymes produced naturally in the skin. The self-neutralizing enzyme works with skin’s pH level to detect and dissolve dead skin cells. Yet, when it encounters the higher pH levels of lower layers of active skin, the exfoliating process automatically shuts off to protect healthy skin. At a retail cost of $99.50 per bottle, consumers receive the equivalent of 12 peels. ARTISTRY intensive skincare renewing peel can be purchased through an AMWAY™ Independent Business Owner or by visiting www.amway.com/revealradiance .

Amway Quake Donations Reach 2.5 Million

Press Release | 3/24/2011

Amway President Doug DeVos traveled to Japan personally to express the company's support at a meeting with employees and distributor leaders at Amway Japan's headquarters in Tokyo Wednesday. He also addressed Amway distributors in a webcast.

"I want to start by expressing on behalf of all of the Amway family around the world, our sympathies and our concerns for what you and all the people of Japan have gone through," DeVos said in the webcast. "The human element is our first and our foremost priority in the midst of all of this. We know that many of you have experienced loss and that many of you are fearful for the future. I want you to know your concerns are important to us. I can assure you that all of us around the world are thinking of you and praying for your strength and your comfort together through this time."

During his visit, Doug DeVos delivered a video message sent by his father and Amway co-founder Rich DeVos expressing his concern for the entire country of Japan, as well as victims of the earthquake and tsunami. While the company's employees are safe, some distributors have not yet been located.

Amway extended a pledge to match contributions globally until the end of March, up to an additional $100,000. Funds raised will support relief efforts by established organizations operating in the region. In addition, the company's long-term recovery efforts will include projects supported by the Amway One by One Campaign for Children.

Amway Japan President to visit Sendai

Amway Japan President John Parker said that standing by employees, distributors, suppliers and their families is paramount in a time of crisis. Parker will visit Sendai, one of the hardest-hit regions in Japan, to meet with distributors there at the end of the week.

The company operates eight plazas used as distribution centers in Japan. Currently, the plaza in Sendai has reopened to serve as an aid center to distribute free Amway personal care and cleaning products, Parker said.

Amway Japan

Launched in 1979, Amway Japan is one of the company's top markets, and employs nearly 400 people to support its affiliate operations, including business administration, sales support and distribution.

Amway One by One Campaign for Children

The Amway One by One Campaign for Children rallies the resources of Amway distributors and employees around the world to make a difference in the lives of children in every market where the company conducts business. Since Amway One by One launched in 2003, it has provided hope and opportunity to 8 million children and donated more than $141 million to children's causes worldwide. The number of employee and distributor volunteer hours logged since 2003 now totals 2.3 million, nearly doubling from a cumulative total of 1.3 million hours reported in 2009. www.amwayonebyone.com

Amway Receives Learning Leaders Award

Press Release | 3/16/2011

"Powerful support for our Independent Business Owners is a foundational element of Amway's philosophy," said Alison Hague, Director - Training & Education for Amway. "Partnering with our IBOs to provide effective skill-building programs like these enables them to grow their businesses. These selling programs help them show their clients how the products they represent fulfill important roles in living better lives."

”The Amway learning team conducted an extensive analysis to understand the realities of the new business owner experience,” said Josh Bersin, president. “Once it identified the big derailer for new owners -- not landing that first sale early on -- the company was laser-focused on the skills and information absolutely necessary to help achieve early success. We named Amway a Learning Leader for its research-based approach to building a sales training model with high impact on retention and productivity.”

The business owner training is the result of an extensive needs assessment Amway conducted to determine how to help new business owners become more successful. Amway provided the needs assessment results to Allen, an innovative change management and performance improvement firm, where it was developed into a series of web based training and instructor-led training courses. These courses, administered through Amway’s Learning Center, teach new Amway business owners product knowledge and effective business skills.

“This award is recognition of what can be accomplished by corporations when the right information is put in the hands of the right people,” said Ron Zamir, chief executive officer of Allen. “Allen’s partnership with Amway shows that it’s not enough to just design a course and hope it works out. True change management is a process that encompasses systematic research, clear goals, defined evaluation and measurable results.”

The efforts of Amway and Allen proved to be a success. The average productivity of the new business owners who received the training was 27 percent higher than the matched control groups, and renewal rates were significantly higher than previous overall first year renewal rates.

Amway Donates 1.2 Million To Japan

Press Release | 3/16/2011

The corporation, its distributors and employees will provide the support in partnership with local NPOs and relief agencies in the region, especially those which focus on children, in alignment with the company's Amway One by One Campaign for Children.

"We express our profound sympathies to all victims of this indescribable disaster, and will continue to provide additional assistance through disaster relief efforts as we learn the status and needs of the affected areas," said Parker. "Our heartfelt prayers go out to our families, friends and neighbors who have been impacted by this tragedy. We are grateful for the well wishes of people around the world, and appreciate their generous offers of help and encouragement to ensure the country's recovery and rebuilding efforts."

Amway has confirmed employees, expatriates and business visitors are safe, and continues to work to ascertain the status of distributors and their families in Japan.

"Wherever we do business, Amway affirms our commitment to respond to events that have such a profound impact on daily lives," said Amway Executive Vice President Jim Payne. "Amway has activated its global network for Japan. We are providing a mechanism for our employees and distributors to engage and provide help, and will continue to do so as the effort continues."

Amway is matching donations from its global employees and distributors up to $250,000, from now until Monday, March 21, 2011. Effective March 15, Amway North America is accepting online donations for the Red Cross at www.amway.com. Several Amway affiliates around the world are working to establish similar opportunities for employees, distributors or customers to donate money to help the people of Japan begin to recover and rebuild.

Amway Declares Jared MacFarlane Winner

Press release | 3/11/2011

This Friday, Jared will travel to Phoenix to meet football legend Kurt Warner and participate in his "Ultimate Football Experience" weekend, which is a flag football competition featuring the likes of Aaron Rogers, Michael Strahan, Larry Fitzgerald, Brad Johnson, Matt Cassel, Joe Flacco, Rich Gannon, Michael Irvin, Steve Breaston and of course, Kurt Warner. All of whom come together for Warner's foundation called First Things First.

Jared was selected from more than 11,000 entries to the promotion who entered via Facebook from February 1-28.

"I want to take the opportunity to thank Kurt and the folks from Nutrilite for making this possible," said MacFarlane. "I'm a huge football fan. I can't believe I am going to have the opportunity to meet my heroes."

"It's a great experience for our company when we can pair a football fan like Jared with our NUTRILITE Endorser Kurt Warner - all in the name of active lifestyles and philanthropy," said Jori Hartwig, Vice President of Marketing for Amway North America.

Amway To Hold Ultimate Football Contest

Press Release | 2/2/2011

Last month Amway announced a multi-year agreement for Warner to endorse NUTRILITE, the world’s leading brand of vitamin, mineral and dietary supplements.

The promotion runs from February 1-28, 2011 and fans can sign up at www.Facebook.com/Nutrilite. No purchase necessary.

“We’re thrilled to partner with Kurt to provide one lucky fan access to this wonderful event, which helps raise funds for a very worthy cause,” said Jori Hartwig, Vice President of Marketing for Amway North America.

The Grand Prize winner will have the opportunity to suit up for the Kurt Warner Ultimate Football Experience weekend, a fantasy day giving gridiron fans from the corporate world the opportunity to play football with the pros in a competitive four-on-four flag football tournament. For a complete list of celebrity athletes who have participated in past events go to www.kurtwarner.org/events.html. Proceeds from the event benefit the Kurt Warner First Things First Foundation.

“We set out to create an event that would give people the experience of a lifetime of huddling up and catching touchdown passes from professional football stars of yesterday and today,” said Warner. “Every year the participants and celebrities alike have a great day and we raise some needed funds for the outreach of my First Things First Foundation.”

Amway Included In Corporate Spending Study

Press Release | 1/24/2011

Companies on average spent two percent more on training in 2010 than in 2009, with $682 spent per learner. Part of the spending went to hiring additional staff, with training headcount increasing six percent on average. Another portion of these training dollars went to learning technology projects, many of which were put on hold during the recession. The percent of training spending allocated to learning technologies climbed to 10 percent in 2010, nearly equaling its high of 11 percent in 2007.

"This uptick in training spending and staffing is good news for employees and employers," said Josh Bersin, chief executive officer and president, Bersin & Associates. "It is a clear signal that companies are no longer focused solely on cost-cutting and are looking at developing their leadership and organizational capabilities to win in the marketplace. Leading companies are creating learning environments that include both formal and informal components to build deep levels of expertise and to better align their organizations with business needs. That's how they're going to beat the competition."

Conducted in partnership with Workforce Management magazine, the research is based on a study of 748 companies and includes in-depth interviews with about a dozen learning and development leaders.

The study found that the technology sector led the rebound in investment. Technology firms spent 16 percent more on average on learning and development than in the prior year. Healthcare, retail and manufacturing firms also experienced moderate increases in spending. Banking and government were among the sectors continuing to curtail their learning and development programs, as companies in those industries cut spending four percent to six percent.

Among those companies exemplifying the turnaround is AutoNation. After taking quick action to streamline its operations when the economy began to falter in 2007, AutoNation was just as quick to reinvest in its people development when the economy showed signs of a turnaround. The Fort Lauderdale, Fla.-based leading automotive retailer began hiring staff again and moved to more business-focused, specialized training to build deep levels of expertise. This move to more in-depth training has successfully translated into improved business performance. The company sold approximately 9,500 more vehicles through its e-commerce channel than in 2009, despite fewer customer leads, resulting in a 24 percent increase in productivity.

The Cheesecake Factory similarly focused training efforts on core programs that would have the greatest impact on the business, and streamlined the rest of its training programs during the recession. After sales began to improve, the Calabasas Hills, Calif.-based company's founder and CEO championed a corporate initiative to become a leader in learning innovation within the restaurant industry. The casual dining chain has implemented a video-based social learning platform that uses storytelling and teaching by example, with videos created by the L&D group and by restaurant employees. Staff members report that this innovation has helped them to master the skills much more effectively than reading out of a workbook or sitting through a dry PowerPoint presentation.

Amway's L&D group became more business-focused by adopting a curriculum that is 100 percent based on competencies to fill performance gaps. The Ada, Michigan-based direct-selling giant also flipped its learning paradigm to focus more on informal learning by implementing on-demand and social learning.

Bersin & Associates Principal Analyst Karen O'Leonard said that Amway and The Cheesecake Factory epitomize the 30 percent of U.S. companies that spent money in 2010 on informal learning tools or services.

"Companies generally recognize that most learning is informal and learner-initiated," said O'Leonard. "As a result, many forward-thinking organizations are shifting their focus away from company-driven, formal learning programs to support the natural flow of learning across the organization."

Amway Announces Sweepstakes Winner

Press Release | 1/14/2011

Angie and a friend will enjoy an all-expenses-paid trip to Las Vegas and two tickets to the 90th Anniversary of the 2011 Miss America Pageant at Planet Hollywood on January 15. The pair also will receive spending cash for their trip and ARTISTRY gift bags valued at more than $200 each.

“I’m so excited to have won this trip! It will be a thrill to see the pageant live and my very first time in Las Vegas,” says Angie, age 29. “I’m especially happy to bring my fiancé with me. He introduced me to the fabulous ARTISTRY line so I definitely owe him!”

A Partnership of Style and Substance “From offering this sweepstakes to funding the ARTISTRY scholarship for the pageant, our partnership with the Miss America Organization has been a fantastic platform for us to support women,” says Jori Hartwig, Vice President of Marketing for Amway North America. “Both Amway and the ARTISTRY brand are about helping people to realize their full potential, which aligns perfectly with the ideals of the Miss America Organization.”

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. The ARTISTRY Scholarship, sponsored by Amway through a contribution of more than $300,000, was created to help empower American women to help achieve their personal and professional goals.

Amway Awards 10K To Positivity Project

Press Release | 1/2/2011

Twenty-five semifinalists were identified by judges and a public vote decided the top 10 finalists and, ultimately, the grand-prize winner: Caitlin Boyle, founder of Operation Beautiful. Operation Beautiful is a movement dedicated to ending negative self-talk by women, leaving anonymous and inspirational notes for other women in public places, such as the gym or at work.

Boyle plans to use the $10,000 to pay it forward to Girls on the Run International, which encourages preteen girls to develop self-respect and healthy lifestyles through running.

“The Positivity Project is a great example of how thousands of people can come together to do something positive,” said Boyle.

Amway Supports Korean Trade Agreement

Press Release | 12/6/2010

"This agreement with Korea underscores our long-term commitment to free trade and free markets," said Amway Chairman Steve Van Andel, "and will allow Amway to save millions of dollars in one of our most important markets. Phasing out the tariffs allows us to offer distributors and customers more competitive pricing, and further strengthens our business through increased market share."

Said Amway President Doug DeVos, "Like most companies, we support a more competitive playing field. This new trade agreement allows Amway to continue meeting aggressive growth targets, and gives a much needed boost for all export business in Michigan."

With annual sales of $8.4 billion, Ada, Michigan-based Amway is one of the world's largest direct selling businesses and a major exporter of nutrition, skin care and cosmetics, personal care, and home care products manufactured in Michigan and California. Founded in 1959, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. For more information, visit www.amway.com.

Amway Builds Center For Blind Children

Press Release | 10/18/2010

The computer center inaugurated by District Collector, C. Kamaraj IAS, on Tuesday is the 13th such computer centre AOF and Amway distributors have donated for visually challenged children in India. The other Computer centres are at Delhi, Chandigarh, Jaipur, Gurgaon, Narendrapur, Kolkata, Patna, Pune, Mumbai, Ahmedabad, Hyderabad and Thiruvananthapuram. Like the previous 12 computer centres this centre too is equipped with 10 new computers with the ‘SuperNova’ software that enables the visually challenged to use computers.

Speaking on the inaugural function, District Collector Kamaraj said, “It is heartening to see the corporate sector coming forward and supporting local institutions carrying out humanitarian work, and we appreciate Amway’s initiative.” Echoing the Collector’s sentiments, Jinnah, Director IAB said, “We would like to see greater number of Corporate houses doing what Amway has set out to do with IAB.” It is hoped that over 100 visually challenged children will benefit from the center which has 10 Dell OptiPlex 380 DT computers installed with Supernova along with DVD writer.

Set up over 20 years ago, Indian Association for the Blind has a fully-functional residential school for the visually challenged and also offers hostel facilities to over 100 visually challenged youth who study in Madurai’s various colleges. Over 350 children and youth have benefited by being a part of IAB each year.

Amway Opportunity Foundation is a non profit organization of Amway India Enterprises Private Ltd. The Foundation has been instrumental in multiple causes with a vision to enable less privileged children to lead a better life.

Amway Publishes New Company Profile

Press Release | 10/5/2010

However, despite these efforts, returning to positive growth within home care will be a challenge in mature markets such as the US, Germany and Japan, which are characterised by highly developed retail networks, where consumers typically purchase home care products as part of their grocery shopping, and where Amway faces major difficulties to compete with widely distributed (and lower priced) rival brands.

In April 2010, Amway announced changes to its supply chain structure in order to move some production closer to its customers, cut supply times, reduce shipping costs and improve its competitive position. According to the company, such supply chain adjustments have been necessary as 80% of its products are sold outside the US. Over the next three years, Amway plans to move production of several smaller product lines to Europe and Asia in order to be closer to consumers.

Amway Organizes Blood Donation Camp

Press Release | 9/23/2010

"Donating blood is one of the most noble and significant contribution that a person can make to the society. Every year many people die during surgery only because of not getting enough supply of blood in time. By donating blood we indirectly save many lives" said Mr. William S Pinckney, Chairman - AOF. Speaking on the camp he said, "Delhi is in a troublesome situation because of Dengue pandemic. All the hospitals are facing shortage of blood. This shortage has made us come forward & organize this camp. Amway organized its first Blood donation camp at Amway India's Head Office in Delhi in association with the Red Cross Society of India on 6th September 2002 where 70 Amway employees donated blood. From then on, till date, AOF has made possible more than 400 blood donation camps across the country with 40,000+ donors, totally."

In the past, AOF has been recognized for conducting the largest blood donation camp by a corporate house in Madurai. AOF also received an award from JIPMER, Pondicherry, in recognition of conducting the largest Blood Donation Camp by a corporate house in Pondicherry.

Speaking on the occasion Dr.Poonam Coshich, Chief Transfusion Officer, AIIMS said, "It is good to see the active participation of Corporate like Amway in such activities. In India people have started realizing the importance of Blood Donation. Out of all the states West Bengal & Maharashtra have been great contributors. With the entry of Proactive MNCs Delhi's contribution has also increased."

AOF has been actively associated with several projects in the country. Under the National Project for the Blind, AOF with its partners AICB and NAB has successfully completed Braille Textbook project in Rajasthan, Delhi, Haryana, Punjab, Maharashtra Gujarat, Uttar Pradesh, Bihar and Tamil Nadu and Braille Kit project in Kerala. In addition to this, AOF has also made possible Musical Evenings by Visually Challenged troupes. What is unique about AOF activities is the involvement of its volunteer base - drawn from the employees of Amway India as well as from the Amway distributors.

Amway Maintains Haiti Relief Efforts

Press Release | 9/23/2010

SOS Children's Villages works to improve the lives and well-being of children around the world. They have built over 500 villages in 132 countries, providing long-term, stable care for orphans. Two Villages – SOS Cap Haitien and SOS Santo, in the Port-au-Prince area – provide homes for more than 500 orphans in Haiti.

The newest SOS Village will be built in Les Cayes and will include 15 family homes, each supporting nine orphans and their "SOS Mothers," who raise the children as their own. The SOS Village also features a kindergarten, primary school, medical center, and community facilities. Construction is slated for late 2010, dependent on approval from the Haitian government and the United Nations, to ensure compliance with a master construction plan for Haiti.

"SOS is thrilled to partner with Amway, with its similar global reach," said Heather Paul, CEO of SOS Children's Villages – USA. "In this case, we together are building a house in Haiti. But we are really building a future for children who are Haiti's future. We look forward to Amway partners getting to know us, and our work on behalf of orphaned children around the world."

Amway will provide $250,000 toward the building project and encourages its Independent Business Owners (IBOs), employees, customers, and friends worldwide to participate as well. Contributions will help build one of the homes in SOS Les Cayes that will provide a stable and caring environment for orphaned children.

"Amway and our Independent Business Owners remain committed to helping provide long-term assistance to the Haitian families affected by the earthquake disaster," said Steve Lieberman, Vice President & Managing Director of Amway North America. "This initiative is an ideal fit for our One By One Campaign for Children®, which helps children live, achieve and play wherever we do business around the world. We are proud to partner with SOS Children's Villages to continue rebuilding for the future in Haiti."

Amway also provided over $1 million in donations collected from Amway IBOs, employees, customers, and its global affiliates toward the relief effort during the first months following the devastating earthquake. As part of the immediate relief effort, Amway also donated 10,000 personal hygiene kits and provided the use of its corporate jets to carry medical personnel and supplies to Haiti.

Amway Organises Camp At Deepalaya School

Press Release | 7/20/2010

Deepalaya School is AOF’s NGO Partner under Project Sunrise – a project started by AOF last (2009) under which it has identified 70 orphanages with which it has partnered with and is taking care of educational expenses, health & medical expenses of the children of the identified orphanage. Apart from this AOF has also installed a water purifier and a cooler at the orphanages to ensure that children have access to clean and safe drinking water at all times. AOF is sponsoring educational expenses of 22 underprivileged children residing in near-by slums studying at Deepalaya School.

As the saying goes, precaution is better than cure, AOF’s eye check-up camps are a step of prevention from any eye problem in any child. These sessions identify any vision problem or any such eye related infection or disorder in a child. As these children belong to the weaker sections of the society, these sessions help them avail a facilty free of cost which otherwise their pockets cannot afford.

Commenting on this noble initiative, Mr. William S Pinckney, Chairman – AOF said, “Eye is the most essential part of our body and to see this beautiful world one needs to have an effective vision. We are fortunate enough to be of some help for these needy children by providing them eye check-ups which is a modest step towards the betterment of their lives. “

Today’s camp witnessed experienced doctors providing the best of check-up sessions and experienced advices to the children who either had some vision problem or were suffering from an eye-related ailment. The similar effort tomorrow at Gole Kuan centre would continue with the commitment of Amway to provide an improved vision to the children to have a better life.

Amway Training Provider Wins Awards

Press Release | 7/9/2010

“The Allen team extends our thanks to the Omni Intermedia voting committee,” said Allen CEO, Ron Zamir. “We’re grateful for this recognition. Allen’s design excellence covers multiple industries, but never compromises on the impact our training has to have on our partner organizations. Lastly, we must never forget that any award is a testament to the project managers, designers and technologists that make such quality of product possible.”

Allen competed in several categories, earning awards for courses in the mental health, pet care and sales industries.

Allen’s work with The Center for Practice Innovations (CPI) at the Research Foundation for Mental Hygiene (RFMH), along with the New York State Offices of Mental Health (OMH) and of Alcoholism and Substance Abuse Services (OASAS) on the Focus on Integrated Treatment (FIT) training program earned two silver awards in the Government, and Internal Communication categories. FIT is used by CPI, OMH, ASAS, RFMH, and addiction recovery professionals to effectively treat people coping with Co-Occurring Disorder (COD).

COD is the occurrence of multiple disorders, like bipolar illness and substance use disorder, in an individual. Traditionally, COD patients were ineffectually treated either for the mental disorder or the addiction. Mental health and addiction professionals are using this web-based training course to bridge the divide, learning combined COD treatment protocols. COD afflicts 5.6 million people annually.

Allen’s training program for PETCO won a bronze in the Internal Communication category. The web-based courses teach employees proficiency in humane treatment practices, habitat maintenance and health issues associated with aquatic life and companion animals. 80% of PETCO’s store associates that completed the courses reported higher confidence and competency working with or discussing companion animals and aquatic pets with customers.

Allen’s advanced selling skills training for Amway Global’s Independent Business Owners (IBO) took a bronze in the Educational category. Compiling Amway’s data, Allen constructed web-based and instructor-led courses for maintaining strong customer relationships; meeting customer needs; expanded product knowledge and getting referrals. Using skills acquired through these courses, IBO’s reported a 50 percent increase in average monthly revenue.

The fifth award was a bronze in the External Communication Category for Allen’s new interactive pricing guide.

The Omni Intermedia Awards are owned and operated by Media Corp Inc., which exists to recognize outstanding media productions that engage, empower and enlighten. Awards are given for exceptional work in Film, Video, TV, Internet, Interactive Media, Animation and Audio production.

For three decades, the learning and development experts at Allen Communication Learning Services (www.allencomm.com) have helped many of the world’s largest companies sharpen their organizational performance. Allen expands their client’s capabilities by using progressive approaches in custom training, e-learning, and blended learning development (http://www.allencomm.com/dnn/CustomTraining/tabid/77/Default.aspx), as well as learning portal development and technologies (http://www.allencomm.com/learning-portal). This bold approach results in highly-customized organizational training solutions that help departments scale and achieve more, while improving ROI.

Amway Introduces China To The American Dream

Npros.com | 6/7/2010

Tang Shaoping is one of Amway's 13000 top sellers awarded with a trip to the United States for excellent sales performance, however, just four years ago Tang worked in a NIKE shoe factory where she had spent most of her 20's enduring long hours, low pay, little sleep and a poor quality of life. Finally, her sister introduced her to Amway, and Tang Shaoping got her first taste of the American dream.

Amway had difficulty getting established in the Chinese market due to China closing the door on direct selling in 1998, claiming that some companies had engaged in “underground activities,” smuggling and selling fake products. The new changes greatly affected Amway who originally started door-to-door sales in China 15 years ago. Since 1998 the company made a comeback by refitting its business model and opening 237 shops in 197 cities.

"Since joining Amway, my health and confidence have improved so much. I see Amway as a career for life." she said while touring Universal Studios with her husband who was also an Amway sales rep.

The current influx of Amway China's vacation recipients make up 5% of Southern California's tourists, who appear confindent and content, and among them is Zhou Fanyang, another Amway associate that has worked for the company since 1995. Mrs. Fanyang is accompanied by her 5 year old daughter who wants nothing more than to see Disneyland.

Aside from Zhou, her parents, husband, brother, sister-in-law have all become Amway reps with strong cusatomer bases.

"People are always resistant at first, but they don't say no to health, they don't say no to beauty and happiness. That's what we try to offer to our customers."

Many of the tourists from the Amway trip have had to adjust to American food, with only a limited number of authentic Chinese restaurants and too many participants to serve, causing the groups to split up and circulate their presence.

"Western food is very hard for us to get used to. I can't eat cold food. They serve a lot of cold food on the trip. Salads. Drinks. What do I do? Stay hungry all the time." said Zhen Guoguang, a sales rep for Amway China.

Amway To Send 13000 Top Sellers To Southern California

Npros.com | 6/2/2010

The estimated cost of the caravan is around $80 million and is funded by the Michigan-based company known as Amway, a direct-selling company that boasts a sales force of over 3 million people in 80 countries and territories around the world. Amway China is sending its top earners, all of whom sold over $160,000 worth of makeup, toothpaste, dishwashing liquid and its Nutrilite vitamin supplements; in order to enjoy a hard-earned vacation. Amway indicated that the planning for such an event was very challenging, and required a tremendous amount of planning and math, which is common within the Chinese populace due to having such a dense population.

Initially, Amway had a difficult time becoming established in China when it first set up a base of operations 1995. Three years later the government of China banned direct sales dubbing it a pyramid scheme, causing Amway to react by opening retail stores where sales began to skyrocket.

"Sending salespeople from China to Southern California is a big perk, but it will pay off. For people working in sales, frustration and rejection are things they deal with every day. They need incentives. A cash incentive is great. But there is something more powerful than that. A trip to L.A. is a dream for a lot of Chinese people." said Martin Liou, vice president of Amway Greater China, who is based in Taiwan.

"I was stunned. I have never heard of 13,000 tourists from any one country coming at any one time for leisure travel. That is very exciting, It can also be a logistical nightmare, keeping up with your group and making sure you don't lose anybody along the way." said Lisa Simon, president of the National Tour Assn., a nonprofit trade group based in Lexington, Ky.

Amway's vacationers will visit over the course of 5 weeks, with each group staying in California for a total of 7 days. Each group will be divided in order to avoid overwhelming the local eateries and consumer outlets, however, despite the divisions, the numbers are still astounding by American tour standards, say experts. Tourism officials explained that the move is one of the largest tour groups ever encountered.

Among Amway's prime areas of operations, China has become its largest and most lucrative markets with 200,000 business owners recruiting new sellers and introducing its products door to door.

Californian businesses will definitely feel the wave caused by its 13,000 guests, and one key area to benefit the most is Anaheim due to its close proximity with Disneyland as well as the headquarters of Nutrilite in Buena Park.

Amazingly, each individual that makes up the 13,000 visitors had to undergo a face-to-face interview with an American visa officer, and due to the vast size of China and its many cities, getting them to the interviews was very challenging, and a large number of the Amway applicants were turned down without explanation.

"The fact that people who qualify for the incentive trip can't go is very disappointing to us. We might reconsider our plans to return to the United States for future trips. If we go to Australia, it's 100% approval rate, and they do it faster, cheaper and with no need for appointments and face-to-face interviews." said Carl Wen, associate director of special events for Amway in China, who has helped plan Amway incentive trips to Australia and Taiwan.

Amway To Close Birthplace Of Nutrilite

Npros.com | 5/25/2010

The company states that some work will be moved to Amway’s Ada, Mich. headquarters, Buena Park, Calif. plant, as well as Washington state, however the remaining portion will be outsourced to Mexico and Brazil. Amway has suggested that relocating its agricultural production to other areas will provide more acreage and increased production capability.

Amway will begin its relocation by closing its under-used Spaulding facility in Michigan in 2011, and moving its employees to the main Fulton Street campus in Ada. While exact dates are uncertain, around 150 Lakeview employees will be affected by the closure, according to company management, who expects some of the separations to include early retirements and severance packages.

“More than 80 percent of our customers buy our products outside the United States, and Amway needs to update its supply chain to reflect that. As part of our long-term strategy, we are moving some production closer to customers to cut supply times and significantly reduce shipping-related costs. Some of these steps are difficult, but they will help us drive long-term growth and sustain existing jobs in all our markets.” said Steve Van Andel, chairman of Amway.

“Changes that affect jobs are always difficult, even when they are done to make our company more competitive. Saying good-bye to long-time friends and colleagues who have been with us through good and tough times is especially painful. We will do all we can during these changes to provide support to affected employees. We owe them our thanks for helping build a strong Amway over the years.” said Doug DeVos, president of Amway. Amway says that by 2013, it further plans to outsource production of several smaller product lines to Europe and Asian markets.

Amway Global Number One In Sales

Press Release | 5/17/2010

Amway Global is the North American affiliate of Amway Corp., a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway Global's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway Corp. does not report sales by individual market. Enterprise-wide sales for Amway Corp. were $8.4 billion in 2009.

According to Internet Retailer estimates, Amway Global's online sales were more than $885 million in 2009.

"We are extremely proud to be number one in online health and beauty sales for seven straight years," says Steve Lieberman, Amway Global's Managing Director. "Our leadership in this category is largely due to the high quality and appeal of our major health and beauty brands, NUTRILITE supplements and ARTISTRY skin care and cosmetics. The real credit, however, belongs to the dedicated Independent Business Owners who drive our sales."

NUTRILITE is the world's leading brand of vitamins, minerals and dietary supplements, based on 2008 sales, and ARTISTRY skin care and cosmetics is one of the world's top five largest-selling prestige brands of facial skin care and colour cosmetics (based on a study by Euromonitor International).

The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway Corporation. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day money-back Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2009 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

Amway Sprouts Gardens With Boys And Girls Club

Press Release | 5/8/2010

"Connecting with the community to improve the lives of today's youth is what this program is all about," said Steve Lieberman, Managing Director of Amway Global. "By creating fun, yet educational activities, our goal is to leverage our expertise as a health and wellness company to teach kids about the importance of incorporating fruits and vegetables into their diet."

This is the first initiative of a three-year commitment to Boys & Girls Clubs of America. This project aligns with Amway Global's efforts to help raise public awareness about the benefits of living a healthier lifestyle. Amway Global is the #1 online health and beauty retailer in America, and its NUTRILITE® brand is the world's leading seller of vitamin, mineral and dietary supplements, based on 2009 sales.

While this is the first national relationship with Boys & Girls Clubs of America, Amway Global has partnered with several local Boys & Girls Clubs of America dating back to 1948. The partnership is only one of the ways the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program helps disadvantaged children through hands-on engagement and financial support. Since 2003, the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN has donated more than $112 million to children's causes, touching the lives of 7 million children.

"We are excited to expand our relationship with Amway Global, especially in an area that is so desperately needed to ensure the success of our young people," said Judith J. Pickens, senior vice president for Boys & Girls Clubs of America's Program & Youth Development Services. "Through the Amway Global Positive Sprouts project we will be able to educate Club members on the importance and value of consuming fruit and vegetables, and help to combat hunger by increasing access to fruits and vegetables to Club members and their families that are harvested from community gardens."

Amway Celebrates AOF Day

Npros.com | 5/8/2010

With May 5 1998 being the date that Amway engaged India, Amway officially refers to it as AOF Day (Amway Opportunity Foundation Day) and celebrates the date by renewing its commitment towards the underprivileged children each year. Amway has created a partnership with an orphanage and rehabilitation center that helps children of Kohima secure quality education, healthcare service and access to safe drinking water as part of Project Sunrise, a global CSR initiative. AOF volunteers enjoyed a day filled with activities and foods as they worked alongside Amway distributors from Kohima. Rupjyoti Das oversaw the function for Amway India Enterprises Pvt Ltd.

Amway Endowment Enters Third Year At University

Press Release | 5/5/2010

Esco Brackett, a junior from Athens, Tenn., is the winner of the 2010 Amway Endowed Scholarship in Sales Forecasting. In 2008, UTK's College of Business Administration received a $50,000 endowment from Amway to support students who either study demand sales forecasting or who have a specific interest in a sales forecasting career. One student received the inaugural scholarship that year, and two students shared the scholarships last year.

Brackett's scholarship is $2,000. He will receive special recognition for his award at the 10th annual Forecasting and Demand Management Forum Conference being held May 11-13, on the UTK campus. Amway is an annual sponsor of the event, which draws demand forecast management practitioners from companies and organizations worldwide, and helps them gain a better understanding and appreciation of sales forecasting, demand planning practices, market analysis, and improving forecasting methodologies.

"We are thrilled to honor Esco with this award," said Dave Pocklington, director of sales forecasting and analysis at Amway, who will present Brackett with a certificate at the event. "The endowment illustrates our strong commitment to helping talented students gain the financial resources that will help them achieve academic success and a potentially bright future in demand sales forecasting or a related business career."

Brackett will graduate in December 2011 with a bachelor of science degree in business administration. He is majoring in logistics, with a collateral in marketing. Brackett is a first-generation college student who has financed 70 percent of his education through employment and student loans. He also is a Hope Scholarship recipient.

"I am honored and grateful to be selected as this year's Amway Endowed Scholarship recipient," said Brackett. "This scholarship will have a tremendous impact on my educational pursuits. I would like to thank Amway and Mr. Pocklington for their generosity and kindness. Amway is helping my dreams come true."

Amway and UTK's College of Business Administration have a long-standing mutual relationship. Pocklington is a past presenter at the Forum. Most of Amway's forecast analysts have achieved Sales Forecasting Management certification through the UTK program, and the company has provided a mutually beneficial summer internship for a UTK student.

"The relationship is extremely valuable, both to the University of Tennessee, Knoxville, and to Amway," said Pocklington. "UTK is the only university we're aware of that specifically includes forecasting in their business curriculum. We've been able to gain access to sales forecasting articles and research published by UTK professors and graduate students. Our demand sales forecasting unit provides strategic insight and analysis that supports the company's bottom line."

"Over the past 25 years, the UTK sales forecasting research team has helped hundreds of companies maximize their sales forecasting function," said Mark Moon, forum director. "We have found that companies with sophisticated, highly developed sales forecasting processes document returns on investment exceeding 200 percent! We are thrilled to have Amway as a partner in a program and a curriculum that provides a win-win for the demand sales forecast profession."

Amway Press Release

Press Release | 5/4/2010

"More than 80 percent of our customers buy our products outside the United States, and Amway needs to update its supply chain to reflect that," said Amway chairman Steve Van Andel. "As part of our long-term strategy, we are moving some production closer to customers to cut supply times and significantly reduce shipping-related costs. Some of these steps are difficult, but they will help us drive long-term growth and sustain existing jobs in all our markets."

Through 2013: -- Amway will move production of several smaller product lines to Europe and Asia, reducing supply time and cost. -- Most production of air treatment and water treatment systems will move to Asia by 2013, where the vast majority of those products are sold. Similarly, production of some home care products will shift closer to high-demand markets in Europe and Asia. -- The company will consolidate activities at two North American facilities and move some of their functions to other California and Michigan locations.

The company will end production operations at the company's Lakeview facility in Lakeview, Calif. by 2013. Some operations will be relocated to existing facilities at the company's headquarters in Ada, Mich. - creating as many as 50 new Ada positions - while others will shift to the company's Buena Park, Calif. facility, which already has plans to expand, and company farms in Washington State, Mexico and Brazil.

The company's Spaulding Avenue facility in Michigan, underused since catalog sales and fulfillment operations were discontinued in 2009, will close in 2011. Employees will relocate to the main Fulton Street campus in Ada.

Amway will offer a retirement program to eligible employees to minimize job loss.

The air treatment, water treatment and home care moves are expected to eliminate 100 West Michigan positions. The company, however, said it expected normal attrition and a voluntary retirement program would likely cover all affected positions, minimizing involuntary job loss.

The Lakeview changes will eliminate as many as 150 positions. Employees will receive competitive severance packages and outplacement benefits.

Said Amway president Doug DeVos: "Changes that affect jobs are always difficult, even when they are done to make our company more competitive. Saying good-bye to long-time friends and colleagues who have been with us through good and tough times is especially painful. We will do all we can during these changes to provide support to affected employees. We owe them our thanks for helping build a strong Amway over the years."

Heirs Of Amway Pledge 22 Million To Kennedy Center

Npros.com | 5/4/2010

The president of the center, Michael M. Kaiser, said that the gift will aid in acquiring specialized training for arts administrators of nonprofit organizations.

"I’m thrilled," Said Kaiser in a phone interview.

“We believe every city should have a vibrant arts and culture environment,” Betsy DeVos, 52, said in an interview. “We can’t think of a better way to have a positive impact and make that happen.” He added.

Funds will be utilized by the Kennedy Center’s 9-year-running arts management institute that runs programs in New York, Chicago and Washington.

The Kennedy Center will recieve $500,000 in each of the next five years in addition to a $20 million endowment that will pay the center about $1 million a year, thanks to the DeVoses . The arts institute has now been officially renamed the DeVos Institute of Arts Management.

US Pavilion Sponsored By Amway At World Expo

Npros.com | 5/3/2010

She explained that Amway loves having a presence there, and that the demonstration was not an advertisement. "The State Department approved all the pieces that go into the USA pavilion. It is non-commercial." said Boals.

Expecting to draw roughly 70 million people, the Shanghai gathering is likely to be the largest and longest running. Having started this weekend, it will run through the summer until a big finale for the show ending Oct. 31.

There are a total of 47 "Pavilion Partners," including Amway, Doublemint gum, and Deloitte, who paid over $3 million in sponsorship. A portion of U.S. companies bought the top-shelf "Global Partners" spot by paying over than $5 million in cash.

"It's been very, very stimulating, fast-moving, and we made the deadlines; our brand will be presented. China is Amway's largest market. The sustainability theme has an interest to us as a brand, because we have always thought about sustainability in our business practices.' Boals said.

The expo is held on the banks of the Huangpu River beneath a rooftop vegetable garden, building-cooling waterfalls of recycled water, and green spaces. Visitors will see the U.S. brands throughout the walk through the U.S. pavilion, but won't be exposed to heavy sales pitches.

Despite the efforts of Amway and other sponsors delivering their message to the masses, companies will not be staffing the exhibit.

Amway Co-Founders Pledge 5 Million To MSU Medical School

Npros.com | 4/28/2010

Once the brand new $90 million Secchia Center on Michigan Avenue opens, Michigan State University will be moving the dean's office to Grand Rapids in downtown. The college will also maintain a presence at MSU's East Lansing campus.

The entire project will cost an estimated $90 million, and will be lead Grand Rapids businessman and MSU alumni Peter and Joan Secchia. To date, the college has received $39.1 million in private donations. Faculty and staff will be utilizing the summer to set up operations in the new building.

"It's his challenge to the community to finish the campaign by the time we have our grand opening September 14," said Susan Lane, senior director of advancement for the college.

MSU is also slated to partner with the Van Andel Institute, Grand Valley State University, Saint Mary's Health Care, The Right Place, and Grand Action. A public open house is set for Sept. 11.

New Amway Asian Logistics Hub

Npros.com | 4/23/2010

The Korean division of Amway stated that there would be an open ceremony at the nation's key port city on May 22, and will be attended by Busan government bureaucrats and officials.

The Amway Asia Logistics Hub is Amway America's third distribution center, after its home office in Ada, Michigan and one other in Netherlands. It is projected to process an annual rate of 1 trillion won worth of cargo.

``Through local sourcing of the goods related to the `Amway Technology & Product Global Development Project,' the Amway headquarters plans to continuously pursue business expansion and growth via the Busan logistics hub. Amway Asia Logistics Hub's faithful fulfillment of its role as one of Amway Global's big three logistics centers and expansion of the business will have the effect of continuously contributing to the Korean government's `Buy Korea' policy and will also help promote the Korean industry by creating jobs and bringing various economic benefits to the Busan region.'' said Ken Davis, Amway Global's Vice President of Logistics.

Busan's new logistic center is expected to yield over 50,000 jobs per annum, and additionally, as it plans to acquire raw material locally, it will generate additional economic benefits worth 100 billion won over the next five years.

Amway stated that Busan was chosen due to its geographical position, as the city is situated in an ideal with full access to other Asian countries, which allows products that used to be shipped from Amway's U.S. headquarters to be processed through Busan instead, before being transported to their final destinations.

Amway India Aims To Bulk Up Business

Npros.com | 4/21/2010

"After commencing commercial operations and business with Rs 91 lakh in 1998, Amway has done business worth Rs 1,400 crore last year in India. We now hope to take this to Rs 1,700 crore this year," company vice-president Diptarag Bhattacharjee told reporters.

A subsidiary of Amway America, Amway India has invested roughly Rs 151 crore in India, of which Rs 26 crore have generated as foreign direct investment.

According to Bhattacharjee, nearly all the 115 Amway products are produced in India through third-party contract manufacturers utilizing production facilities that conform to international standards. "Despite economic recession in 2009, we have grown from Rs 1,128 crore to Rs 1,407 crore in 2009 and registered 25 per cent growth in turnover." he said.

Last year, Amway generated business worth Rs 88 crore in Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura.

Amway and John Tesh launch Product Line

Npros.com | 4/21/2010

The first products released include snack bars that the company said express Tesh's "personal passion for healthy eating."

The new health bars are priced at $19.08 for a box of 12, and will retail through Amway's distributor network and intel4yourlife.com.

Tesh has performed voice overs for various Amway commercials in addition to his wife's work distributing a line of skin care products through Amway.

170 new branches Planned For Amway India

Npros.com | 4/16/2010

Amway offers over 115 products across five categories: Nutrition & Wellness, which brings in roughly 50 per cent of Amway India's total turn over, Personal care, Home care, Cosmetics and Great Value products.

With Amway's goal of meeting market demand, it has recently tripled the capacity at its Baddi (Himachal Pradesh) manufacturing facility.

"With an aim to strengthen our network base, we are planning to increase the number of touch points (branches) up to 300, by adding 170 new branches across the country in the next two-three years. We are also planning to launch 6 to 8 new products every year," William S. Pinckney, MD & CEO, Amway India, said at a press conference during plant visit of reporters to its Baddi facility in Himachal Pradesh.

"Amway’s focus in the past 2-3 years was to improve consumer access and awareness, which paid off handsomely. We have grown from Rs. 799 crore in 2007 to Rs. 1407 in 2009 crore over the past three years, essentially as the quality of the Amway pick-up centers has undergone a sea change, and is more experiential for the consumers. We are eyeing 25 per cent year-on-year growth for the next five years," Pinckney said.

Production Capacity Increases For Amway

Npros.com | 4/16/2010

Bill Pickney, Amway India's Chief Executive Officer and Managing Director said: "This facility has four new lines, each with more automation to ensure higher quality. These new lines should take care of the mid-term demand for Amway products,". "We had great 10 years in the Indian market and in terms of turnover, are currently in the same neighborhood of companies that have been around for much longer," he said.

For over ten years, Amway has been operating in India as the company now ranks among the top FMCG firms in the country. Pickney also indicated that 2009 proved to be a good year for company sales, and turnover for Amway India was maintained.

A turnover of Rs 1,407 crore in 2009, in addition to a growth of 25 per cent has been reported by Amway when comparing annual turnover to last year.

Amway China Sales May Rise 10 Percent With Rebound

Npros.com | 4/16/2010

During an interview in Hong Kong, Eva Cheng, chairwoman, and vice president at Amway Corp. of Amway (China) Co. indicated that sales in China rose 12 percent to $3 billion in 2009 with revenue growth this year hitting “double-digits,” .

“We’re here to create an honest income opportunity for people from all walks of life and to provide them with training. We really want to make sure that our products meet the dietary needs and habits of the Chinese people.” said Cheng.

According to a 1998 government notice, China closed the door on direct selling, saying some companies had engaged in “underground activities,” smuggling and selling fake products. The new changes greatly affected Ada, Michigan-based Amway who originally started door-to-door sales in China 15 years ago. Since 1998 the company made a comeback by refitting its business model and opening 237 shops in 197 cities.

The company pushed for the Chinese government to lift the ban and opened stores nationwide and display a greater “physical presence,” according to Cheng. Newly recruited Amway China sales associates don’t receive a commission on sales, unlike most other countries, Cheng said.

In accordance with the commerce ministry, China implemented a new direct-selling law in 2005, banning teachers, doctors and civil servants from becoming direct-sales agents and detailing the ways that sales agents can be compensated, as well as the size of sales meetings. “China is a fairly low-trust environment, word-of-mouth becomes a big component when deciding what to buy.” said Ben Cavender, senior analyst for China Market Research Group in Shanghai.

According to China's government statistics, the country is experiencing a surge in average incomes that have risen roughly 64 percent among city dwellers over the past five years along with 58 percent in rural regions.

Over $220 million has been invested in China since Amway opened its factory in Guangzhou in 1995, it currently employs 7,000 people in addition to 160,000 direct-sales agents.

Amway Highlights Moral and Profit Minded Leadership

Npros.com | 4/16/2010

Businesses today need to approach consumers not only with viable, useful products, but with an attitude of helpfulness and morality.

DeVos spoke about attending the funeral of Jay Van Andel, one of the wealthiest men in the world, and seeing that he could not take his money with him. The Amway President further said that in living our lives, we need to give money the proper context. As business owners we need to have in our minds that what we do and sell has an impact on our lives and our communities.

One of the main concerns and focuses of Amway as a company is having a business that can benefit others on an ongoing basis. DeVos emphasized that free enterprise and entrepreneurship should take precedence over reliance on government.

And while he acknowledged his financially secure upbringing and status, he also reminded the auditorium that having wealth does not guarantee a happy life.

Amway Triples India Production Capacity

Npros.com | 4/15/2010

New Delhi, Delhi, April 12, 2010 /India PRwire/ -- Anticipating continued growth in the Indian market, India's leading direct selling FMCG Amway India Enterprises Pvt Ltd, has tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh, In '09, Amway had posted a turnover of Rs. 1,407 crores in '09 registering a 25% growth over the previous fiscal, when it recorded a turnover of Rs 1,128 crores. It now ranks amongst the top FMCGs in India, a feat achieved in just over 10 years of commercial operations - making a truly fast moving FMCG.

Speaking to the media at the vendor facility at Baddi, the MD & CEO of Amway, Mr. Bill Pinckney said, "This facility has four new lines, each with more automation to ensure higher quality. These new lines should take care of the mid-term demand for Amway products." Pinckney added that 2009 would go down as another significant year for Amway India, as it maintained business momentum in India. "We have had a great 10-11 years in the Indian market and in terms of turnover, are currently in the same neighborhood of companies that have been around for much longer. We owe this success to the extremely high quality products, made in plants such as this one."

Pinckney said that Amway's focus in the past 2-3 years to improve consumer access and awareness which had paid off handsomely. "We have grown from Rs 799 to 1128 to 1407 crores over the past three years, essentially as the quality of the Amway pick-up centres has undergone a sea change, and is more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale," he added.

Pinckney added that globally Amway had posted revenues of US $ 8.4 billion in 2009, up from US $ 7.9 billion in 2008. Outlining the plans for 2010, Pinckney said, "In 2010, Amway will focus on four key strategic pillars - business excellence, the consumer experience, the distributor experience and products and brands."

Ambulance Donated to SLJ Hospital

Npros.com | 4/13/2010

Amway Bets On India Wellness Market

Npros.com | 4/12/2010

Amway now wields the mightiest monopoly in the Indian direct selling market generating revenue of Rs 1407 crore in 2009, in addition to the nutrition and wellness segment which contributed to roughly 50 percent profit.

The Indian health and wellness foods market which currently stands at Rs 10,150 crore; is set to post a CAGR (compounded annual growth rate) of 30-35 percent during the next five years and is expected to reach Rs 55000 crore by 2015, according to the Tata Strategic Management Group.

The momentum behind such growth rates during this segment will be fueled by a rise in disposable income, consumerism, demographics and a general desire to maintain a healthy lifestyle.

Amway Founder Loans Items to Grand Rapids Museum

Npros.com | 4/12/2010

Amway Global Nutrilite helps raise money for charity

Npros.com | 4/5/2010

One of CGI’s core competencies, Englehart says, is a robust national sales and marketing strategy. The company has national sales teams in San Diego, New York and Chicago. This strategy has not only attracted thousands of participants and fans, but also big-name sponsors such as Brooks Sports Inc., Nissan Motor Co. Ltd., Amway Global’s Nutrilite vitamins, and MillerCoors LLC’s MGD 64 brand.

Amway Campaign Reaches 7 Million Kids

Npros.com | 2/18/2010

The Amway One by One Campaign for Children has reached an estimated 7 million children through locally-developed programs, all aligned to elicit positive global change through charity and service.

Having achieved 7 years of service, Amway employees and distributors have given more than 1.3 million hours, and the company has contributed more than $112 million in donations to associated organizations aimed at children's issues.

"In every country, and indeed every community where Amway operates, we have people who act to make a difference. Thousands of employees and Amway distributors have rolled up their sleeves to bring about positive change. That is a purposeful reflection of our citizenship, brought to life." says Dana Boals, Amway vice president.

Amway's One by One Campaign for Children focuses on a well rounded system of efforts, co efficiently working together to bring vast improvement.

Amway Donates 100K to Haiti Earthquake Relief

Npros.com | 1/20/2010

Amway Announces Costa Rica Job Move

Tico Times | 11/18/2009

“Costa Rica is a primary hub for servicing the Latin American region,” said Stephen Duthie, a spokesman at Amway Corporations. “We are looking at growing in the Latin America market and Costa Rica is a good location with proximity to our manufacturing facilities in the U.S.”

Judge Rules Against Amway

WOOD-TV | 10/28/2009

The ruling says Amway must stop forcing its one-time distributors into arbitration over disputes between the two parties.

The independent distributors had filed a complaint against Amway asking the court to stop Quixtar, Amway's e-commerce business, from "harassing and intimidating plaintiffs ... with repetitive arbitrations asserting trumped up violations of Quixtar's unilaterally-enacted ... trade secret rules."

Amways 50th Anniversary Private Concert Bash

Npros.com | 4/17/2009

As part of its 50th anniversary celebration, the Ada Township-based multilevel marketing giant is bringing the acts for private shows to entertain about 1,400 of its top-level executives and distributors beginning May 20.

All three have performed during the past couple of years in Grand Rapids.

Last May, Rimes played two nights with Kenny Chesney in Van Andel Arena. The same month, Sting appeared as part of The Police tour. Marsalis and the Jazz at Lincoln Center Orchestra performed in DeVos Hall in June 2007.

The action doesn't stop in Grand Rapids.

On May 28, an even larger group of Amway distributors and executives are invited to a private Elton John concert at the MGM Grand in Las Vegas.

Amway Announces Allergy Friendly Purifier

PR Web | 2/14/2009

"This certification process is very thorough and difficult, but our scientists have developed the ATMOSPHERE Air Purifier to meet the strictest guidelines for air purity. We're honored to have the first air purifier certified by the AAFA under its new testing program," says Andy Gamm, Amway Global Brand Manager ─ Air Purification.

Amway Charity Campaign Reaches 6 Million Children

CSRwire.com | 2/14/2009

"In every country and every community where Amway operates, our people are meeting unique needs of children in a powerful way." says Dana Boals, Amway VP of Corporate Citizenship. "Our thanks go out to the thousands employees and distributors who have engaged with One by One and have made a difference - one precious life at a time."

Amway Marketing Blitz Pays Off

Chicago Tribune | 2/2/2009

The Grand Rapids Press reports DeVos made the comments at an event in Grand Rapids on Friday. An official company statement will be made next week.

The Ada-based company is privately owned and does not release profit amounts.

The 2008 figure represents a 15 percent rise over $7.1 billion in 2007 sales and double the $4.1 billion in sales made in 2001.

Amway Pushing for US Comeback

WLNS | 12/31/2008

The Ada, Mich.-based firm dropped the name in the U.S. and Canada in 2000 after becoming part of Alticor Inc.

It is pumping millions of dollars into market research and national ads, and plans to use the name Amway Global before reverting to Amway in about a year.

The company will reach its 50th anniversary in May and sold everything from health and beauty items to household cleaners.

Amway to Hike Prices in 2009

Business Standard | 12/15/2008

William Pinckney, managing director, Amway India Enterprises said, “This price increase has been long due for us as we had not increased our prices in the last three years.”

Amway Launches Energy Drinks

Economic Times | 11/5/2008

The Amway XL energy drinks come in two flavours of citrus blast and tropical blast. Amway XL energy bars are available in apple cinnamon and fruit and nut flavours.

Amway to Expand Distribution Network

Malaysia Star | 5/27/2008

Amway, which offers more than 200 products, currently has 13 distribution centres in Malaysia and Brunei, and some 188,000 core distributors.

“Amway expects to aggressively pursue strategies and initiatives that will lead us into the next level of growth,” he said in a statement issued after the company AGM yesterday. It has remained profitable over the past three decades since it started operations in Malaysia.

Amway India Targets Masses

Economic Times | 4/29/2008

The new line, labelled ‘Great Value Products’, is priced 20-30% lower than Amway’s existing range, and includes mass-market categories like coconut oil, hair oil, shaving cream, disposable razors, toothbrushes et al. Though the Rs 800crore Amway India claims it has grown by around 10% in 2007, industry sources say the growth may be closer to 5%.

Amway Taking Back Its Name

Mediapost.com | 3/29/2008

The company, which since 1999 has made Quixtar North America its online brand ID--and de facto brand--in this country, is bringing back Amway as the global brand, and eliminating the Quixtar name entirely.

This year, the division of Ada, Mich.-based Alticor will consolidate under Amway Global and will launch what it is calling a multimillion-dollar effort to tout the Amway brand anew with advertising, media and PR efforts telling "a compelling and dynamic story of the business opportunity in North America."

Amway to Capitalize on Two New Products

Malaysia Star | 3/26/2008

“The US and global economies are seeing weaknesses while the domestic market faces inflationary pressure. These factors would affect consumer spending, hence impacting us,” he said.

For the year ended Dec 31, 2007 (FY07), the direct-selling company reported a net profit of RM87.9mil on record sales of RM584.3mil.

Amway Warns of Bogus Internet Charity Scam

ITNews | 3/12/2008

The goal of the scam is to trick people into sending money to the fraudulent charity. The bogus group sends an e-mail informing the recipient that he/she has been selected as a recipient of a grant to help establish a children's help center to assist poor children in the area. A nomination code number may be given, and banking information is requested. If the recipient responds, an indemnity bond of several hundred euros is demanded. The e-mails may be signed from "Dr. Kevin Brown" or someone else claiming to be a grant processing officer.

Fraudulent activities involving payment or release of personal financial information can be committed electronically from a remote location, including overseas. Committing these activities in cyberspace allows scam artists to act quickly and cover their tracks before the victim becomes aware of the theft.

Amway Founder Makes Forbes List

MLive.com | 3/9/2008

DeVos' profile says his net worth is $3.7 billion. Ada-based Alticor, parent company of Amway, recently reported 2007 sales of $7.1 billion. Forbes ranked it the 43rd largest private company in the country last year, based on $6.3 billion in 2006 sales.

Amway Lawsuit Dismissed

Kansas City Star | 2/22/2008

U.S. District Judge Richard E. Dorr granted Amway’s motion for summary judgment last week, abruptly ending — at least for now — a case that drew the attention of Amway distributors across the country.

The basis of Dorr’s ruling is unknown because it was filed under seal. Dorr, however, plans to unseal it next week unless one of the parties of the lawsuit objects.

UK Nears Decision on Possible Amway Expulsion

MLive.com | 1/30/2008

The U.K. government sued Amway and several large distributor groups there last year, accusing the Ada company of misrepresenting its direct-selling business, downplaying the Amway name and making it sound as though distributors didn't need to sell products to make money.

In the wake of the allegations, the company said it launched a global review of its business practices, suspended registration of new distributors in the United Kingdom and banned the sale of distributor-produced motivational products in that country.

Amway in the New York Times

MediaPost Publications | 11/28/2007

The Web site, set to make its public debut this week, will initially sell DVDs and CDs. It plans to add video games, digital downloads and books. People can simply use Fanista as a place to shop. But the company hopes most consumers will join as members--signing up is free--and then recruit their friends for a 5% commission on sales.

Somet analysts say Fanista faces an uphill battle. "Historically, with the exception of Amazon and Wal-Mart, the shopping mall approach hasn't worked online," says David Card, a senior analyst at Jupiter Research. Amway also suffers from an image problem. Conscious of the negative connotation of multilevel marketing, Fanista has coined a happier term. The site describes the sales model to users as "common interest commerce."

Amway Launches Online Venture Fanista

Video Business | 11/28/2007

The beta Web site was launched this week, selling DVDs and CDs. In the coming weeks, the site will add videogames, music downloads and eventually books, Fanista’s organizers say.

Here’s how it works: Users can register to become members on the site for free. If you list a fellow site member as a referral, that member will receive a 10% commission on every purchase made. Thus, the incentive to spread the news.

Amway in the Grand Rapids Press

The Grand Rapids Press | 11/12/2007

Not so much about Amway.

That may be the key to success for Simply Nutrilite, the highest-profile product launch by Alticor and its Amway/Quixtar sales unit in recent years. The line is the first introduced since pledges made by corporate leaders earlier this year to create more compelling, easier-to-sell products.

The introduction comes after years of being tagged as a company where selling products is secondary to selling "the opportunity."

"We fashioned these products based on taste first," said John Stecco, team leader for the product launch. "This is something that is designed to be surprising.

"We designed them so the reaction is, 'OK, this is good for me?'".

Judge Dismisses Amway Distributors Lawsuit

The Grand Rapids Press | 10/8/2007

Filed in August, the suit sought to free distributors from non-compete clauses imposed by Amway parent, Alticor Inc. and its Quixtar online unit.

The suit had been led by Orrin Woodward, of Grand Blanc, along with 15 other high-level distributors, known as Independent Business Owners, or IBOs.

In a statement posted online, Alticor called the dismissal "a major victory."

"The dismissal deals a severe blow to Orrin Woodward's federal class-action legal attack," the statement said. "Woodward and other plaintiffs cynically claimed that Quixtar was an illegal pyramid scheme in an attempt to avoid their contractual obligations, embarrass the company and damage its IBOs.

Amway Leads with Nutrilite

Express Pharma | 7/25/2007

Just like the company's product portfolio, its collection from different regions within the country is equally diversified. In Amway India, East contributes to about 25 percent of the Nutrilite business. North-East contributes to about 32 percent. The fast moving Nutrilite products in the Eastern market are Protein Powder, Daily, Positrim, Glucosamine, Nutrilite Daily, Cal Mag, Iron Folic, Salmon Omega, PARSELINIUM e, Bio C and Bone Health. India has become the ninth largest North and West market for Amway. Nutrilite Protein powder is the largest protein supplement brand in India and Nutrilite Glucosamine is the largest selling glucosamine preparation in India.

Amway Halted Overseas

Sunday Times.lk | 7/23/2007

Amway recruiting stopped in the UK? Amway’s operations have been halted in the United Kingdom and Ireland. The government of England is prosecuting Amway for deceptive marketing. Some of the claims involve Amway’s infamous “tools” business in which distributors are lured into buying bogus “motivation and training” books, tapes and seminars in addition to large amount of Amway inventory. The promoters claim these tools help the distributor to be "successful". Much less than 1% of Amway’s distributors ever earn a profit. Millions of consumers worldwide lose money and quit the Amway scheme each year.

Britain May Ban Amway

Kalamazoo Gazette | 7/16/2007

The complaint is sealed, but the ``objectionable'' practices revolve around a persistent problem for Amway's parent company, Alticor: distributors more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise.

The complaint also focuses on recruitment tactics that inflate income estimates for new salespeople.

Amway Reviews Practices Worldwide

NDTV.com | 7/9/2007

"A sealed complaint was filed against Amway in Britain following a yearlong investigation. The country's Department of Trade and Industry declined to comment and details of the complaint were not released," The Grand Rapids Press reported on Sunday.

Amway said it has placed a 120-day moratorium on recruitment of new distributors in Britain and a ban on sales of motivational tapes and literature not produced by the company.

"This makes very clear we are deadly serious about establishing a new way to promote the Amway business," Mike Mohr, general counsel for direct-sales giant Alticor Inc, Amway's parent stated.

Amway hopes to convince the British government that changes have been made before a court takes up the issue.

Britain Threatens to Ban Amway

Market-Day.net | 7/9/2007

The United Kingdom Department of Trade and Industry's complaint is sealed, but it alleges two U.S. distributors for the Ada, Mich., multilevel-marketing company focus more on selling their own motivational books, tapes and seminars than Amway merchandise, The Grand Rapids (Mich.) Press reports.

The complaint also alleges recruitment tactics inflate income estimates for new salespeople, the newspaper says.

A British court will hear the case at the end of the year, during which time Amway will seek to persuade the government it made changes to comply with "best practices." If the government wins its case, it could shut Amway's British operations, the newspaper says.

Amway Reviews Annual Results

Cosmetics in Russia | 6/30/2007

“Our forecast concerning the business growth in 2006 was justified. This is the confirmation of the fact that products by Amway enjoy great demand with Russian people and the opportunity to build up one’s own business in the field of direct sales offered by our company is still relevant”, said a representative of the company.

In 2006 Amway entered the Russian market with two new brands – Artistry (face skin care and decorative cosmetics) and Nutrilite (vitamins, minerals and bioactive additives). In future the company projects expanding the range of products and to enter the market with anti-aging products of Artistry Time Defiance line, a hair care line, Satinique and new fragrances for men and women.

Amway Brand on the Way Back

Houston Chronicle | 6/14/2007

Direct-sales giant Alticor Inc. confirmed Wednesday it will phase out its 7-year-old Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. name in North America.

There also will be less use of the name Alticor, which represents a holding company.

U.S. employees received the news last week in an internal memo from company Chairman Steve Van Andel and President Doug DeVos, a copy of which was obtained by The Associated Press.

Alticor to Rebuild Amway Brand in North America

The Bay City Times | 6/13/2007

So direct-sales giant Alticor Inc. will phase out its Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. brand in the United States and Canada.

There also will be less corporate use of the name Alticor, which represents a holding company.

Amway Launches Premium Soap

newKerala.com | 4/24/2007

Amway Chief Executive Officer and Managing Director Bill Pinckney said, ''The Persona 3-in-1 soap contains various unique oils selected specially for Persona, a soap that is bound to appeal the entire family.'' Mr Pinckney added the soap contains premium Almond oil, which will leave the users skin soft, supple and smooth and is available with all Amway business owners.

The soaps will be available for Rs 99.

Worlwide Amway is known as a health and beauty company and its Indian affiliate is Amway India, which has in the recent past opened 74 offices and launched 80 products across the country.

Amway Launches Kids Nutrilite Chocoblast

IndianTelevision | 2/8/2007

MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children - Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product.

"The quality of your children's diet can affect their health now, and for the rest of their lives," says Amway MD and CEO Bill Pinckney. "Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we - as parents - try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option."

Amway entered Far Eastern region of Russia

Cosmetics in Russia | 1/29/2007

State Appeals Court Sides with Amway Parent Corp

The Grand Rapids Press | 7/23/2006

Three former stockholders had an opportunity to recover their presumed losses and failed to do so, according to the ruling issued by judges Richard Bandstra, Alton Davis and David Sawyer. Shareholders neglected to pursue the remedy available to them through Bermuda Supreme Court, where Amway Asia Pacific Ltd. was incorporated, according to the ruling.

Amway Malaysia not affected by softer consumer demand

Business Times | 6/17/2006

AMWAY (Malaysia) Holdings Bhd, which is spending RM57.5 million on a new corporate headquarters, expects "steady growth" in sales this year despite the slowing consumer demand due to rising inflation.

The company made RM73.3 million in pre-tax profit last year, on a revenue of RM507 million, which grew 11 per cent from the previous year.

Netcom to Provide Broadband for Amway

China Broadcast | 5/17/2006

Under the RMB 18 mln (USD 2.25 mln) agreement, China Netcom will provide over 100 broadband Internet access lines to the consumer giant in some 180 stores over the next two years.

Xia also said that Amway will use the new services, to set up interior IP telephones, online education and a corporate portal to improve its information management system.

Amway China has applied for a direct sales license in the beginning of 2006.

Amway Malaysia Sponsors Healthy Child Workshop

Straight Times Online | 5/17/2006

TO a child, life is a series of events to be explored and experienced. Their questis to learn new skills and to make friends, where playing and having fun are a normal part of life.

However, recent studies show one infive children suffers from low self-esteem. They are unhappy, lonely and depressed.

Other typical difficult behaviours include temper outburst, disobedience and fighting with other children.

If left unchecked, these social and behavioural problems may lead to dire consequences.

Amway Malaysia has come out with One-by-One Happy Healthy Minds workshops. Its objective is to encourage children to make friends, learn the value of team work, foster child-parent communication and empower parents with skills to promote positive mental health.

Amway India Sees Ten Percent Growth

The Telegraph | 5/5/2006

The domestic direct selling industry has grown to Rs 2,700 crore from Rs 2,300 crore last year, according to the figures of the Indian Direct Selling Association (Idsa).

The Idsa figures included private insurance companies employing direct selling, said Stephen Beddoe, director – distributor relations and marketing, Amway India.

Amway Heirs Donate 50M to Childrens Hospital

6 News WLNS | 4/30/2006

The Republican gubernatorial candidate is the son of Amway co-founder and billionaire Rich DeVos and his wife, Helen.

Each of the DeVos children has pledged 12-and-a-half (m) million dollars toward the 190 (m) million-dollar project.

The Helen DeVos Children's Hospital is expected to open in late 2010.

It will be four times larger than the existing DeVos Children's Hospital that opened in 1993.

That hospital was largely made possible by a five (m) million dollar gift from Rich and Helen DeVos.

Amway Hopes to Increase Turnover

The Economic Times | 4/28/2006

The company is a subsidiary of Alticor Inc, a $6.4 bn American based firm, and is aiming to position itself as India's premier health and beauty company.

"We would like to take our total turnover to over Rs 700 crore by August, while maintaining a growth level of 15 per cent. We will also be launching 14 new products in the field of nutritional and cosmetic range in this year," Amway India Associate Vice President (North) Srinivas Rao said.

Amway India faces stagnated growth

Business Standard | 4/6/2006